I'm a marketing PhD candidate with expertise in digital consumer behavior, AI-driven communication, and performance marketing. I have hands-on experience managing data-driven campaigns, SEO strategy, and analytics optimization, combining academic insight with practical execution in social media and digital marketing.

Tugberk Karabasak

I'm a marketing PhD candidate with expertise in digital consumer behavior, AI-driven communication, and performance marketing. I have hands-on experience managing data-driven campaigns, SEO strategy, and analytics optimization, combining academic insight with practical execution in social media and digital marketing.

Available to hire

I’m a marketing PhD candidate with expertise in digital consumer behavior, AI-driven communication, and performance marketing. I have hands-on experience managing data-driven campaigns, SEO strategy, and analytics optimization, combining academic insight with practical execution in social media and digital marketing.

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Experience Level

Expert
Expert

Language

Turkish
Fluent
English
Advanced

Work Experience

Social Media Manager at Ferizz
March 1, 2023 - July 31, 2023
Managed social media content with Meta Business Suite to boost brand visibility and engagement; executed digital campaigns using PràPazar, Google Ads, and SEMrush to drive traffic and conversions; analyzed performance with Google Analytics to optimize strategies and achieve KPIs.
Social Media Manager at Bandırma Express
November 1, 2022 - January 31, 2023
Managed social media campaigns remotely, improving engagement and brand presence; executed campaigns with Google Ads and SEO measures; produced content and tracked KPIs.
Social Media Intern at Kornişon Agency
January 1, 2022 - February 28, 2022
Assisted with social media content creation and posting; on-site experience in Izmir; supported digital marketing initiatives.
Software Quality Assurance Tester at Testlio
October 1, 2022 - Present
Manual functional and regression testing on web and mobile applications; identified and documented bugs; contributed to test case execution and product stability.

Education

Doctorate Degree in Marketing at Ege University
January 1, 2023 - March 30, 2026
Master Degree in Marketing at Ege University
January 1, 2020 - December 31, 2023
Bachelor's Degree in Economics at Ege University
January 1, 2016 - December 31, 2020

Qualifications

Advertising on Facebook & Instagram
January 1, 2019 - March 30, 2026
Consumer Behaviour & Purchasing
January 1, 2019 - March 30, 2026
Introduction to Marketing Strategies
January 1, 2023 - March 30, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail