I help brands elevate their visual identity and drive shelf conversion through clean, system-driven design. Hi, I’m Tu Phan. I help growing brands and creators build clean, intentional, and high-converting visual systems. With a background in structural/precision engineering, I bring a structured, problem-solving mindset to graphic design. I don't just assemble visual assets; I build scalable design systems, ensuring bold contrast, strong typography, and flawless visual hierarchy so your audience immediately understands your value. How I can help you elevate your brand: 🎯 Brand Identity System: Logos, color palettes, and typography guidelines built from scratch to keep your brand 100% consistent. 🎨 Social Media & Commercial Visuals: Tailor-made Carousel/Post templates and ad creatives designed around your specific content, zero recycled presets. 📐 Custom Visual Assets: High-impact posters, marketing banners, and Canva systems built for easy team execution. Our Process: • Listen & Align: We discuss your brand story, goals, and target audience to ensure complete clarity before drawing a single line. • Concept & System Creation: I craft your custom visual assets with continuous updates to avoid any last-minute surprises. • Seamless Handover: You receive organized, fully editable assets ready for immediate implementation. 🎁Bonus Perk with Every Project: You won't just get static final exports (JPG/PNG/PDF). You will always receive full access to all original source files (AI, PSD) and fully editable Canva links. This gives you complete ownership and full control to update your content effortlessly whenever you need. 📩 Ready to elevate your visual identity with precision and clarity? Send me a message with your project details—I usually respond within an hour (Available 6 AM – 9 PM, GMT+7).

Tu Phan

I help brands elevate their visual identity and drive shelf conversion through clean, system-driven design. Hi, I’m Tu Phan. I help growing brands and creators build clean, intentional, and high-converting visual systems. With a background in structural/precision engineering, I bring a structured, problem-solving mindset to graphic design. I don't just assemble visual assets; I build scalable design systems, ensuring bold contrast, strong typography, and flawless visual hierarchy so your audience immediately understands your value. How I can help you elevate your brand: 🎯 Brand Identity System: Logos, color palettes, and typography guidelines built from scratch to keep your brand 100% consistent. 🎨 Social Media & Commercial Visuals: Tailor-made Carousel/Post templates and ad creatives designed around your specific content, zero recycled presets. 📐 Custom Visual Assets: High-impact posters, marketing banners, and Canva systems built for easy team execution. Our Process: • Listen & Align: We discuss your brand story, goals, and target audience to ensure complete clarity before drawing a single line. • Concept & System Creation: I craft your custom visual assets with continuous updates to avoid any last-minute surprises. • Seamless Handover: You receive organized, fully editable assets ready for immediate implementation. 🎁Bonus Perk with Every Project: You won't just get static final exports (JPG/PNG/PDF). You will always receive full access to all original source files (AI, PSD) and fully editable Canva links. This gives you complete ownership and full control to update your content effortlessly whenever you need. 📩 Ready to elevate your visual identity with precision and clarity? Send me a message with your project details—I usually respond within an hour (Available 6 AM – 9 PM, GMT+7).

Available to hire

I help brands elevate their visual identity and drive shelf conversion through clean, system-driven design.

Hi, I’m Tu Phan. I help growing brands and creators build clean, intentional, and high-converting visual systems.
With a background in structural/precision engineering, I bring a structured, problem-solving mindset to graphic design. I don’t just assemble visual assets; I build scalable design systems, ensuring bold contrast, strong typography, and flawless visual hierarchy so your audience immediately understands your value.

How I can help you elevate your brand:
🎯 Brand Identity System: Logos, color palettes, and typography guidelines built from scratch to keep your brand 100% consistent.
🎨 Social Media & Commercial Visuals: Tailor-made Carousel/Post templates and ad creatives designed around your specific content, zero recycled presets.
📐 Custom Visual Assets: High-impact posters, marketing banners, and Canva systems built for easy team execution.

Our Process:
• Listen & Align: We discuss your brand story, goals, and target audience to ensure complete clarity before drawing a single line.
• Concept & System Creation: I craft your custom visual assets with continuous updates to avoid any last-minute surprises.
• Seamless Handover: You receive organized, fully editable assets ready for immediate implementation.

🎁Bonus Perk with Every Project:
You won’t just get static final exports (JPG/PNG/PDF). You will always receive full access to all original source files (AI, PSD) and fully editable Canva links. This gives you complete ownership and full control to update your content effortlessly whenever you need.

📩 Ready to elevate your visual identity with precision and clarity?
Send me a message with your project details—I usually respond within an hour (Available 6 AM – 9 PM, GMT+7).

See more

Language

English
Fluent
Vietnamese
Fluent

Work Experience

Freelance Graphic Designer & Personal Branding Creator at Freelance (Remote)
January 1, 2025 - Present
Helped clients create visual assets for their services and produced brand identity case studies and related marketing visuals. Designed multiple poster formats including promotional, conceptual, and commercial posters. Created and shared personal branding content on LinkedIn focused on design mindsets and conversion-oriented visuals, reaching 700+ followers in 6 months.
Structural Designer at MiTek Vietnam
January 1, 2019 - January 1, 2024
Designed nearly 800 lumber house structures built in the US with a revision rate under 5%. Produced high-precision structural layout systems and technical designs for US residential projects, supporting production operations and scheduling. Coordinated directly with US clients to resolve technical requirements and streamline production timelines, including during the Covid-19 pandemic. Optimized remote workflows to improve cost and time efficiency.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Manufacturing
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