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Brand & communication designer and art director with 6+ years of experience across identity systems, campaigns, packaging, and digital design. Led major launches including the Dubai rollout of VkusVill (Roots) and art-directed large-scale industry events. Founder and head of design for a growing studio (15+ designers), delivering end-to-end branding projects from strategy through launch. Experienced in building brand guidelines, managing multidisciplinary teams, and improving production workflows with AI-powered tools. Also teaches communication design and curates children’s design programs.…Brand & communication designer and art director with 6+ years of experience across identity systems, campaigns, packaging, and digital design. Led major launches including the Dubai rollout of VkusVill (Roots) and art-directed large-scale industry events. Founder and head of design for a growing studio (15+ designers), delivering end-to-end branding projects from strategy through launch. Experienced in building brand guidelines, managing multidisciplinary teams, and improving production workflows with AI-powered tools. Also teaches communication design and curates children’s design programs.

Anna Andreeva

Art Director, Designer, Brand Designer, +3

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Brand & communication designer and art director with 6+ years of experience across identity systems, campaigns, packaging, and digital design. Led major launches including the Dubai rollout of VkusVill (Roots) and art-directed large-scale industry events. Founder and head of design for a growing studio (15+ designers), delivering end-to-end branding projects from strategy through launch. Experienced in building brand guidelines, managing multidisciplinary teams, and improving production workflows with AI-powered tools. Also teaches communication design and curates children’s design programs.…Brand & communication designer and art director with 6+ years of experience across identity systems, campaigns, packaging, and digital design. Led major launches including the Dubai rollout of VkusVill (Roots) and art-directed large-scale industry events. Founder and head of design for a growing studio (15+ designers), delivering end-to-end branding projects from strategy through launch. Experienced in building brand guidelines, managing multidisciplinary teams, and improving production workflows with AI-powered tools. Also teaches communication design and curates children’s design programs.

Available to hire

Brand & communication designer and art director with 6+ years of experience across identity systems, campaigns, packaging, and digital design. Led major launches including the Dubai rollout of VkusVill (Roots) and art-directed large-scale industry events.

Founder and head of design for a growing studio (15+ designers), delivering end-to-end branding projects from strategy through launch. Experienced in building brand guidelines, managing multidisciplinary teams, and improving production workflows with AI-powered tools. Also teaches communication design and curates children’s design programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Project Lead & Art Director at Roots (Dubai launch, localized adaptation of VkusVill)

August 1, 2024 - December 31, 2024

Led packaging design production for the Dubai launch of the Roots retail brand (localized adaptation of VkusVill). Managed a team of 12+ designers and delivered packaging for 500+ SKUs within a two-month timeline. Coordinated communication between the Dubai client and VkusVill teams while overseeing design quality, consistency, and local market adaptation.

Freelance Project Lead & Art Director at Roots

August 1, 2024 - December 31, 2024

Led packaging design production for the Dubai launch of the Roots retail brand, a localized adaptation of VkusVill. Managed a team of 12+ designers and delivered packaging for 500+ SKUs within a two-month timeline. Coordinated communication between the Dubai client and VkusVill teams while overseeing design quality, consistency, and local market adaptation.

Art Director / Head of Design at Alter Head of Design

January 1, 2024 - Present

Redesigned the brand identity and built B2C and B2B brand guidelines. Managed a design team, art directed marketing campaigns and partnerships with brands including Friday TV, hh.ru, Bombora, and Tochka Lyubvi. Contributed to educational products and introduced AI-powered workflows that streamlined content production and improved design efficiency.

Founder & Art Director at SURA Design Studio

January 1, 2023 - Present

Founded and scaled a branding design studio, leading a team of 15 designers and overseeing projects from strategy to launch. Managed client relationships, budgets, and multidisciplinary teams while delivering branding, visual systems, websites, packaging, event branding, and marketing materials for clients including Avito, DonorSearch, Hoff, Pikanta, GNM, Belaya Dacha, and others.

Design Instructor at HSE Art and Design School

September 1, 2022 - December 31, 2022

Designed and taught the Art Practice curriculum for approximately 40 first-year Communication Design students, delivering a multidisciplinary program across illustration, graphic design, editorial, web, motion, animation, and book design while mentoring students through hands-on projects.

Program Curator at HSE Kids Art and Design School

September 1, 2019 - July 31, 2022

Co-founded and curated a design program for children aged 6–12. Developed the curriculum, led teaching assistants, managed parent communication and daily operations, and oversaw the program’s social media and communications.

Design Intern at Sberbank

June 1, 2019 - September 30, 2022

Designed corporate presentation decks and produced advertising materials including digital banners, animated assets, and print collateral.