Passionate about digital marketing and art direction, I combine creativity and strategy to design high-impact campaigns. My experience with international brands such as Acure, HairBurst, and Rexaline has allowed me to develop a strong strategic vision in digital marketing, branding, and influencer marketing. Through collaborations with suppliers and partners during international exhibitions in Dubai, I bring a global, results-oriented approach to every project.

Kaoutar Hammouchi

Passionate about digital marketing and art direction, I combine creativity and strategy to design high-impact campaigns. My experience with international brands such as Acure, HairBurst, and Rexaline has allowed me to develop a strong strategic vision in digital marketing, branding, and influencer marketing. Through collaborations with suppliers and partners during international exhibitions in Dubai, I bring a global, results-oriented approach to every project.

Available to hire

Passionate about digital marketing and art direction, I combine creativity and strategy to design high-impact campaigns.

My experience with international brands such as Acure, HairBurst, and Rexaline has allowed me to develop a strong strategic vision in digital marketing, branding, and influencer marketing. Through collaborations with suppliers and partners during international exhibitions in Dubai, I bring a global, results-oriented approach to every project.

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Language

English
Fluent
Arabic
Fluent
French
Advanced
Turkish
Intermediate
Spanish; Castilian
Advanced

Work Experience

Digital Marketing Manager at Africa Cosmetica
May 1, 2025 - November 21, 2025
Developed and implemented digital marketing strategies to boost brand awareness and sales for key brands (HairBurst, Acure, Summer’s Eve, PFB Vanish, Rexaline, Foreo). Conducted in-depth market and competitive analyses to inform product positioning and presented actionable recommendations to suppliers and partners. Created marketing materials including POS displays, roll-ups, visuals, and digital content. Managed influencer campaigns and tracked performance metrics (engagement, reach, visibility). Represented the group at Beauty World Middle East (Dubai), networking with suppliers, distributors, influencers, and international brand owners, and gathered insights for new product launches.
Marketing Manager at Luisance Maroc
April 1, 2025 - April 1, 2025
Created technical and decorative catalogs for showroom; collaborated with architects to produce educational content and boost brand awareness; supervised a web developer to improve the company’s website; trained an intern on WordPress and content integration; conducted market studies on competitors (home cinema, lighting) and provided strategic recommendations; designed visuals for web and social media.
Marketing & Art Direction Manager at Physio Esthétique
January 31, 2025 - January 31, 2025
Developed marketing strategies to promote exclusive aesthetic technologies; created and managed digital campaigns reaching over 50,000 professionals; organized certified medical training sessions; participated in international events such as Cosmetista, SOMCEP, and IMCAS; supervised and produced visual content including reels, photos, brochures, and roll-ups; improved SEO performance and grew website traffic by +15% in 3 months; managed social media accounts with engagement rates exceeding 25%.
Senior Graphic Designer at Bella Forme Group
September 30, 2023 - September 30, 2023
Designed visuals for digital and print media; led web design and content integration on WordPress; managed SEO optimization and Google My Business presence; created events and advertising materials; managed social media accounts and the YouTube channel; coordinated with the marketing team to execute advertising campaigns.
Social Media Designer at Ach Kids Agency
December 31, 2021 - December 31, 2021
Created and adapted visuals for digital platforms.
Graphic Designer at Arabesque Print
December 31, 2021 - December 31, 2021
Designed and prepared files for printing.
Graphic Designer at Etoile Event
December 31, 2023 - December 31, 2023
Created and executed graphic materials for both print and web.
Digital Marketing Manager at Africa Cosmética
May 2, 2025 - November 27, 2025
Developed and implemented digital marketing strategies to enhance brand awareness and sales for the group’s key brands (Hair Burst, Acure, Summer’s Eve, PFB Vanish, Rexaline, Foreo). Conducted market studies, produced analytics and reports for suppliers and partners. Represented the company at Beautyworld Middle East (Dubai), networking with suppliers, distributors, influencers, and international brand owners. Created promotional concepts and strategic recommendations for new product launches.
Freelance Marketer at Luisance Maroc
April 1, 2025 - April 1, 2025
Created technical and decorative catalogs for showroom. Collaborated with architects to produce educational content and boost brand awareness. Supervised a web developer to improve the company’s website. Trained an intern on WordPress and content integration. Conducted market studies on competitors (home cinema, lighting) and provided strategic recommendations. Designed impactful visuals for the web and social media platforms.
Social Media Designer at Arch Kids Agency
December 31, 2023 - December 31, 2023
Created and adapted visuals for digital platforms for social media campaigns.
Graphic Designer Operator at Arabesque Print
December 31, 2023 - December 31, 2023
Designed and prepared files for printing.
Freelance Marketer at Lisance Maroc – Freelance Marketer
February 1, 2025 - April 30, 2025
Created technical and decorative catalogs for showroom; collaborated with architects to produce educational content and boost brand awareness; supervised a web developer to improve the company’s website; trained an intern on WordPress and content integration; conducted market studies on competitors and provided strategic recommendations.
Marketing & Art Direction Manager at Physio Esthetika
August 1, 2023 - January 31, 2025
Developed marketing strategies to promote exclusive aesthetic technologies. Created and managed digital campaigns reaching over 50,000 professionals. Organized certified medical training sessions. Participated in international events such as Cosmética, SOMCEP, IMCAS. Supervised and produced visual content including reels, photos, brochures, and roll-ups. Improved SEO performance and managed the website, achieving +15% traffic growth in 3 months. Managed social media accounts with engagement rates exceeding 25%.
Senior Graphic Designer at Bella Forme Group
December 1, 2021 - September 30, 2023
Designed visuals for digital and print media. Managed SEO optimization and Google My Business presence. Created event and advertising materials. Managed social media accounts and the YouTube channel. Coordinated with the marketing team to execute advertising campaigns.
Social Media Designer at A Kids Agency
January 1, 2021 - January 1, 2023
Created and adapted visuals for digital platforms.
Digital Marketing Manager at Africa Cosmetics
May 1, 2025 - Present
Developed and implemented digital marketing strategies to enhance brand awareness and sales for key brands such as Hair Burst, Acure, Summer’s Eve, Pfb Vanish, Rexaline, and Foreo. Conducted detailed market studies (product, competition, positioning); prepared analytical reports for suppliers and partners. Created marketing materials including POS displays, roll-ups, visuals, and digital content. Managed influencer campaigns and tracked digital performance (engagement, reach, visibility). Represented the company at Beauty World Middle East (Dubai) and networked with suppliers, distributors, influencers, and international brand owners. Developed promotional concepts and strategic recommendations for new product launches.
Social Media Designer (Intern) at Ach Kids Agency
January 1, 2021 - January 1, 2023
Created and adapted visuals for digital platforms as part of internship program (2021–2023).
Freelance Marketer at Lissance Maroc
February 1, 2025 - April 1, 2025
Created technical and decorative catalogs for the showroom. Collaborated with architects to produce educational content and boost brand awareness. Supervised a web developer to improve the company website. Trained an intern on WordPress and content integration. Conducted market studies on competitors and provided strategic recommendations.
Social Media Designer at A ch Kids Agency
January 1, 2021 - December 31, 2023
Created and adapted visuals for digital platforms.
Graphic Designer Operator at Arabe Print
January 1, 2021 - December 31, 2023
Designed and prepared files for printing.
Graphic Designer at Etoile Event
January 1, 2021 - December 31, 2023
Created and executed graphic materials for both print and web.
Digital Marketing & Brand Strategy Manager at Africa Cosmetica
May 1, 2025 - Present
Developed and executed digital marketing strategies to increase brand awareness and sales for key cosmetic brands, including HairBurst, Acure, Summer’s Eve, PFB Vanish, Rexaline, and Foreo. Conducted detailed market analyses and presented results to suppliers and partners; created marketing materials and managed influencer campaigns; represented the company at Beauty World Middle East (Dubai) and developed promotional concepts for product launches.
Social Media Designer (Intern) at Akh Kids Agency
January 1, 2021 - January 1, 2023
Created and adapted visuals for digital platforms.
Digital Marketing Manager at Africa Cosmétique
May 1, 2025 - Present
Developed and implemented digital marketing strategies to boost brand awareness and sales across key cosmetic brands; represented the company at Beauty World Middle East (Dubai); managed influencer collaborations; generated promotional concepts for new product launches.
Social Media Designer (Internship) at A ch Kids Agency
January 1, 2021 - January 1, 2023
Created and adapted visuals for digital platforms.

Education

Bachelor’s Degree in Marketing and International Trade at Institut Noble de Gestion et d’Informatique
January 1, 2018 - January 1, 2020
Associate Degree in Graphic Design and Multimedia at Lycee Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Institut Ramsis de Secrétariat et d’Informatique
January 1, 2016 - January 1, 2017
Bachelor's Degree in Marketing and International Trade at Institut Noble de Gestion et d’Informatique
January 1, 2018 - January 1, 2020
Associate Degree in Graphic Design and Multimedia at Lycée Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Ramsis de Secrétariat et d’Informatique
January 1, 2016 - January 1, 2017
Office Software Training at Self-Study / Training
January 11, 2030 - November 27, 2025
Bachelor's Degree in Marketing and International Trading at Institut Noble de Gestion et d’Informatique
January 1, 2018 - January 1, 2020
Associate Degree in Graphic Design and Multimedia at Lycée Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Institut Ramsis de Secré tariat et d’Informatique
January 1, 2016 - January 1, 2017
Bachelor's Degree in Marketing and International Trade at Institut Noble de Gestion et Informatique
January 1, 2018 - January 1, 2020
Associate Degree in Graphic Design and Multimedia at Lycée Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Ramsis Institute of Secretarial and Informatique
January 1, 2016 - January 1, 2017
Office Software Training at Various / Self-directed
January 11, 2030 - December 13, 2025
Bachelor's Degree in Marketing and International Trade at Institut Noble de Gestion et d’Informatique
January 1, 2020 - January 1, 2021
Associate Degree in Graphic Design and Multimedia at Lycee Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Ram Sis de Secrétariat et d’Informatique
January 1, 2016 - January 1, 2017
Bachelor's Degree in Marketing and International Trading at Institut Noble de Gestion et d’Informatique
January 1, 2018 - January 1, 2020
Associate Degree in Graphic Design and Multimedia at Lycee Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at RAMSIS de Secrétariat et d’Informatique
January 1, 2016 - January 1, 2017
Bachelor's Degree in Marketing and International Trade at Institut Noble de Gestion et d’Information
January 1, 2020 - January 1, 2021
Associate Degree in Graphic Design and Multimedia at Lycee Al Bakillani
January 1, 2017 - January 1, 2018
Baccalaureate in Physical Sciences at Institut Ramsis de Secrétariat et d’Informatique
January 1, 2016 - January 1, 2017

Qualifications

Driver's License: Category B
January 11, 2030 - November 21, 2025
Office Software Training (Word, Excel, PowerPoint)
January 11, 2030 - November 27, 2025
Google Ads / Meta Business Suite Certification
January 11, 2030 - November 27, 2025
Office Software Training
January 11, 2030 - December 13, 2025
Office Software Training
January 11, 2030 - February 27, 2026
Office Software Training
January 11, 2030 - February 27, 2026
Meta Business Suite Certification
January 11, 2030 - February 27, 2026
Google Ads Certification
January 11, 2030 - February 27, 2026
Canva Pro Certification
January 11, 2030 - February 27, 2026
Office Software Training (Word, Excel, PowerPoint, etc.)
January 11, 2030 - February 27, 2026
Office Software Training
January 11, 2030 - February 27, 2026
Driver's License: Category B
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Other, Travel & Hospitality, Consumer Goods