txell calvo

Available to hire

Hi!, I'm an Art Director and Graphic Designer based in Barcelona, with over 20 years of experience working across branding, packaging, illustration and visual communication for national and international clients.

About

Hi!, I’m an Art Director and Graphic Designer based in Barcelona, with over 20 years of experience working across branding, packaging, illustration and visual communication for national and international clients.

I believe good design starts with a strong concept that gives meaning to every decision. I enjoy exploring each project in depth, working closely with clients to create thoughtful solutions that add value and position each project in the right place.

Founder of TXELL CALVO Graphic Design Studio, combining strategic thinking with strong visual identity systems. My work spans sectors such as food, fashion, retail, healthcare, culture and industry, collaborating with both small businesses and large brands.

Outside of work, music and swimming in the sea are an essential part of my life.

I hope you enjoy my work. I always aim for an elegant, thoughtful, and detail-oriented approach.

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Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishAdvanced

Industry experience

  • Consumer Goods
  • Healthcare
  • Professional Services
  • Other

Projects · 1

Corporate identity for Soca-rel Restaurant, which serves Barraca cuisine, blending the best traditional cuisines of Empordà and Valencia with local, seasonal products and using charcoal and fire as the main elements. An elegant and natural image has been created, in line with the values of the restaurant and its surroundings. The symbol pays tribute to the star of the kitchen: fire. https://www.twine.net/signin branding #logo #webdesigner

  • Art Director
  • Brand Designer
  • Creative Director
  • +1

Work experience

Co-Founder & Brand Director · Ofertas Vinculantes S.L.Feb 2025 – Present · 1 yr 10 mos

Brand strategy, visual identity, web app design and communication for a LegalTech start-up.

Packaging Designer (Collaboration) · FIRMADec 2024 – Sep 2025 · 10 mos

Packaging design and layout across multiple formats and categories. Adaptation of brand values and visual systems for Doony’s packaging portfolio.

Founder, Art Director & Graphic Designer · Txell Calvo Grapic Design StudioJun 2013 – Present · 13 yrs 6 mos

Art direction and graphic design in branding, strategy, packaging, illustration and visual communication for cultural institutions, brands and SMEs in the food, hospitality, healthcare, legal and industrial sectors with national and international clients. Collaborations with different design agencies.

Education

Postgraduate Degree in Circular Economy & Industrial Innovation · UPC School – Universitat Politècnica de Catalunya2021 – 2022
Higher Degree in Graphic Design · EINA School, Universitat Autònoma de Barcelona1999 – 2005

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