In a market obsessed with aesthetics, I offer Brand Architecture. I bridge the critical gap between the high-level strategy of a large agency and the agility of a dedicated consultant. My partners don’t hire me to "design"; they hire me to engineer their brand’s presence and ensure it wins in a crowded marketplace. I operate as a Strategic Creative Partner for CPG leaders who need a guiding force, not just a pair of hands. I strip away the layers of bureaucracy, bloated fees, and slow turnarounds inherent in traditional firms to provide a faster, more direct path to award-winning results. My Approach • No drama. My best relationships are with clients who want results, not theater. I bring a "check your ego at the door" philosophy to every project: • Brand Sprints: Time is equity. I utilize an agile framework to compress traditional agency timelines, delivering comprehensive branding and packaging strategies in weeks, not months. • Direct Access: No account managers filtering your feedback. You get a direct line to executive-level creative strategy. • Zero Friction: I prioritize business goals over artistic ego. We solve problems collaboratively, efficiently, and without the emotional overhead often found in creative agencies. Full-Cycle Brand Development While my reputation is anchored in performance-driven CPG Packaging, my value is most deeply felt when I am involved in the foundational stages of product development. I function as a holistic architect for your brand, managing the narrative across all levels: • Brand Genesis: Naming, verbal identity, and positioning strategy. • Visual Identity: Creating the "red thread" that connects your logo to your shelf presence. • Package Design: Award-winning, shelf-stopping structural and graphic design. • Market Launch: Go-to-market strategy that ensures your launch makes an impact, not just an impression. I don’t just make things look good; I make them sell. If you are looking for agency-caliber strategy without the agency attitude, let’s connect.

Ty Bowers

In a market obsessed with aesthetics, I offer Brand Architecture. I bridge the critical gap between the high-level strategy of a large agency and the agility of a dedicated consultant. My partners don’t hire me to "design"; they hire me to engineer their brand’s presence and ensure it wins in a crowded marketplace. I operate as a Strategic Creative Partner for CPG leaders who need a guiding force, not just a pair of hands. I strip away the layers of bureaucracy, bloated fees, and slow turnarounds inherent in traditional firms to provide a faster, more direct path to award-winning results. My Approach • No drama. My best relationships are with clients who want results, not theater. I bring a "check your ego at the door" philosophy to every project: • Brand Sprints: Time is equity. I utilize an agile framework to compress traditional agency timelines, delivering comprehensive branding and packaging strategies in weeks, not months. • Direct Access: No account managers filtering your feedback. You get a direct line to executive-level creative strategy. • Zero Friction: I prioritize business goals over artistic ego. We solve problems collaboratively, efficiently, and without the emotional overhead often found in creative agencies. Full-Cycle Brand Development While my reputation is anchored in performance-driven CPG Packaging, my value is most deeply felt when I am involved in the foundational stages of product development. I function as a holistic architect for your brand, managing the narrative across all levels: • Brand Genesis: Naming, verbal identity, and positioning strategy. • Visual Identity: Creating the "red thread" that connects your logo to your shelf presence. • Package Design: Award-winning, shelf-stopping structural and graphic design. • Market Launch: Go-to-market strategy that ensures your launch makes an impact, not just an impression. I don’t just make things look good; I make them sell. If you are looking for agency-caliber strategy without the agency attitude, let’s connect.

Available to hire

In a market obsessed with aesthetics, I offer Brand Architecture.

I bridge the critical gap between the high-level strategy of a large agency and the agility of a dedicated consultant. My partners don’t hire me to “design”; they hire me to engineer their brand’s presence and ensure it wins in a crowded marketplace.

I operate as a Strategic Creative Partner for CPG leaders who need a guiding force, not just a pair of hands. I strip away the layers of bureaucracy, bloated fees, and slow turnarounds inherent in traditional firms to provide a faster, more direct path to award-winning results.

My Approach
• No drama. My best relationships are with clients who want results, not theater. I bring a “check your ego at the door” philosophy to every project:

• Brand Sprints: Time is equity. I utilize an agile framework to compress traditional agency timelines, delivering comprehensive branding and packaging strategies in weeks, not months.

• Direct Access: No account managers filtering your feedback. You get a direct line to executive-level creative strategy.

• Zero Friction: I prioritize business goals over artistic ego. We solve problems collaboratively, efficiently, and without the emotional overhead often found in creative agencies.

Full-Cycle Brand Development
While my reputation is anchored in performance-driven CPG Packaging, my value is most deeply felt when I am involved in the foundational stages of product development. I function as a holistic architect for your brand, managing the narrative across all levels:

• Brand Genesis: Naming, verbal identity, and positioning strategy.

• Visual Identity: Creating the “red thread” that connects your logo to your shelf presence.

• Package Design: Award-winning, shelf-stopping structural and graphic design.

• Market Launch: Go-to-market strategy that ensures your launch makes an impact, not just an impression.

I don’t just make things look good; I make them sell. If you are looking for agency-caliber strategy without the agency attitude, let’s connect.

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Work Experience

Design Director & Associate Creative Director / Vice President of Marketing at Ed Hardy / Christian Audigier
March 31, 2012 - September 30, 2025
Led apparel design and marketing teams, driving growth and global brand recognition. Scaled revenues, initiated high-profile partnerships (e.g., Madonna Material Girl line), and launched new brands such as SMET with strong first-year sales.
Founding Partner / Design & Creative Director at Trunk, Ltd.
October 31, 2005 - September 30, 2025
Co-founded a luxury T-shirt brand; built its identity and scaled sales to $9M within 2.5 years; achieved international distribution and premium retailer partnerships.
Founder | Chief Creative Officer at Ty Bowers Design
December 31, 2015 - Present
As founder and CCO of Ty Bowers Design, I provide creative direction, transformative brand design, experiential design, and marketing support for leading companies in consumer products, apparel, and entertainment industries. I lead multidisciplinary teams to deliver end-to-end creative solutions—from corporate identity systems to immersive environment design and product design. I pioneer branding strategies that blend strategic insights with creative execution, collaborating with global brands to drive growth.

Education

Bachelor of Fine Arts (BFA) at University of Oklahoma
January 1, 2000 - September 30, 2025

Qualifications

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other, Manufacturing
    uniE621 Black Irish Liqueur Packaging for Mariah Carey
    I worked with Mariah's team to create brand identity and a packaging system for her line of flavored Irish Cream Whiskeys, Black Irish.
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    Brand Design and Packaging design sprint for Madsion Brown Ice Cream. I created the brand identity and packaging system for this nationally distributed ice cream brand.
    uniE621 Packaging for Beckett's Non-Alcoholic Tonics & Spirits
    Naming and CPG packaging design for a nationally distributed non-alcoholic beverage brand.