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I’m a social media and digital strategist focused on turning social into a demand-generation channel, not just a source of impressions and engagement. I connect content, paid social, audience growth, and analytics to measurable outcomes like website traffic, ticket sales, bookings, and customer acquisition. At Visit Galveston, I helped drive record social performance and generate demand for local events and attractions. That success led to multiple consulting opportunities and eventually my own practice. Since then, I’ve helped the Galveston Railroad Museum achieve its fastest follower growth to date, with videos regularly reaching hundreds of thousands of views and one surpassing 1.6 million.…I’m a social media and digital strategist focused on turning social into a demand-generation channel, not just a source of impressions and engagement. I connect content, paid social, audience growth, and analytics to measurable outcomes like website traffic, ticket sales, bookings, and customer acquisition. At Visit Galveston, I helped drive record social performance and generate demand for local events and attractions. That success led to multiple consulting opportunities and eventually my own practice. Since then, I’ve helped the Galveston Railroad Museum achieve its fastest follower growth to date, with videos regularly reaching hundreds of thousands of views and one surpassing 1.6 million.

Tyler Patterson

Digital Marketer, Social Media Manager, Marketing Consultant, +2

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I’m a social media and digital strategist focused on turning social into a demand-generation channel, not just a source of impressions and engagement. I connect content, paid social, audience growth, and analytics to measurable outcomes like website traffic, ticket sales, bookings, and customer acquisition. At Visit Galveston, I helped drive record social performance and generate demand for local events and attractions. That success led to multiple consulting opportunities and eventually my own practice. Since then, I’ve helped the Galveston Railroad Museum achieve its fastest follower growth to date, with videos regularly reaching hundreds of thousands of views and one surpassing 1.6 million.…I’m a social media and digital strategist focused on turning social into a demand-generation channel, not just a source of impressions and engagement. I connect content, paid social, audience growth, and analytics to measurable outcomes like website traffic, ticket sales, bookings, and customer acquisition. At Visit Galveston, I helped drive record social performance and generate demand for local events and attractions. That success led to multiple consulting opportunities and eventually my own practice. Since then, I’ve helped the Galveston Railroad Museum achieve its fastest follower growth to date, with videos regularly reaching hundreds of thousands of views and one surpassing 1.6 million.

Available to hire

I’m a social media and digital strategist focused on turning social into a demand-generation channel, not just a source of impressions and engagement. I connect content, paid social, audience growth, and analytics to measurable outcomes like website traffic, ticket sales, bookings, and customer acquisition.

At Visit Galveston, I helped drive record social performance and generate demand for local events and attractions. That success led to multiple consulting opportunities and eventually my own practice. Since then, I’ve helped the Galveston Railroad Museum achieve its fastest follower growth to date, with videos regularly reaching hundreds of thousands of views and one surpassing 1.6 million.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Social Media & Digital Strategy Consultant at Galveston Symphony Orchestra

June 1, 2026 - Present

Managed social media, website, email, and paid media for the 2026-2027 season to support ticket sales, awareness, and audience development. Led the Season 48 marketing plan focused on audience segmentation, first-time buyer retention, churn reduction, and stronger relationships with existing patrons and stakeholders.

Social Media & Digital Strategy Consultant at Galveston Railroad Museum

May 31, 2026 - Present

Managed integrated digital strategy across social media, website, visitor app, paid search, and paid social to drive museum attendance and ticketed experiences. Grew Facebook from ~28,000 to ~457,000 followers since June 2026; delivered three viral Reels in the first 30 days, including one reaching 1.5M views. Led lead-marketing strategy and execution for THE POLAR EXPRESS™ Train Ride.

Social Media & Engagement Strategist at Visit Galveston

October 16, 2024 - June 26, 2026

Promoted from Tourism Promotion Specialist to Social Media Specialist and then Social Media & Engagement Strategist. Grew the organization’s social audience to over 1M followers, adding 190,457 net new followers and increasing net follower growth rate by 109.1% versus the prior comparison period. Generated 202.8M organic impressions, 6.1M engagements, 46.3M video views, and 173.5K post link clicks to drive platform-specific destination storytelling; increased social referral traffic to the website by 171%. Scaled TikTok (21,188 net followers, +344% engagement, 6.4% engagement rate). Launched ManyChat DM automation and SnapSea UGC rights management to scale visitor response and content sourcing while reducing manual community management workload. Managed $25K annual creator partnership spend; a $2,500 collaboration produced 3.8M impressions and 43,098 engagements at $0.06 CPE.

Marketing Intern at Signify

December 31, 2023 - July 31, 2024

Managed social media strategy for the Vari-Lite brand, delivering 24% year-over-year impression growth on Meta platforms while producing content for global campaigns. Coordinated social execution for two product launches, managing content rollout, CMS updates across digital channels, and reporting performance insights to stakeholders.

Assistant Store Manager & Coffee Master at Starbucks

September 4, 2018 - January 18, 2024

Led retail operations and employee experience. Co-launched a ghost kitchen model and earned Partner of the Quarter four times for performance excellence.