Hi there! I’m Tylor Williams, a results-driven social media marketer based in San Francisco with a passion for building engaged communities through authentic content. I specialize in blending creative storytelling with data-driven optimization to grow brands across Instagram, TikTok, and YouTube, while partnering with creators and influencers to expand reach and impact. Over the years I’ve led both organic and paid campaigns, launched influencer initiatives, and collaborated with major brands to boost awareness and conversions. I’m a collaborative, cross-functional teammate who loves turning trends into tangible business outcomes and continually refining strategies through testing and analytics.

Hi there! I’m Tylor Williams, a results-driven social media marketer based in San Francisco with a passion for building engaged communities through authentic content. I specialize in blending creative storytelling with data-driven optimization to grow brands across Instagram, TikTok, and YouTube, while partnering with creators and influencers to expand reach and impact. Over the years I’ve led both organic and paid campaigns, launched influencer initiatives, and collaborated with major brands to boost awareness and conversions. I’m a collaborative, cross-functional teammate who loves turning trends into tangible business outcomes and continually refining strategies through testing and analytics.

Available to hire

Hi there! I’m Tylor Williams, a results-driven social media marketer based in San Francisco with a passion for building engaged communities through authentic content. I specialize in blending creative storytelling with data-driven optimization to grow brands across Instagram, TikTok, and YouTube, while partnering with creators and influencers to expand reach and impact.

Over the years I’ve led both organic and paid campaigns, launched influencer initiatives, and collaborated with major brands to boost awareness and conversions. I’m a collaborative, cross-functional teammate who loves turning trends into tangible business outcomes and continually refining strategies through testing and analytics.

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Work Experience

Social Media Associate at LARQ
September 1, 2023 - Present
Social growth and paid social campaigns across Instagram, TikTok, and Meta. Increased Instagram followers 16% (to 22,029) and TikTok by 61.2% (to 1,141); established YouTube Shorts presence with 83 subscribers. Generated 12M Instagram views (+683%) and 68K engagements (+183%), with 14.5M impressions (+326%). Drove TikTok video views to 300K (+125%) and engagement up 103% with 5K interactions across 228 posts. Launched and managed paid social campaigns on Instagram/Meta, achieving a 4x ROI and boosting product-launch awareness.
Content Creator Intern at NoGood
June 1, 2022 - September 1, 2022
Developed and boosted high-performing TikTok and Instagram content into paid social ads, driving a 20% increase in conversions. Strategized and executed targeted ad campaigns on Instagram and Meta, achieving a 3.5x ROI and increasing lead generation by 25%. Crafted blog content on social media trends and the creator economy, increasing website traffic by 20% and engagement by 15%. Managed TikTok community growth, resulting in a 30% rise in video views and a 25% rise in followers. Created a database of over 100 influencers for collaborations, leading to a 10% increase in UGC partnerships.
Content Creator at Self-employed / Taylor & TyLor (Personal Brand)
June 1, 2018 - Present
Created fashion, beauty, and lifestyle content for TikTok, Instagram, and YouTube. Increased TikTok followers from 4K to 20K and grew overall presence from 6K to 40K in two months by leveraging trending formats and strategic ad boosts. Boosted organic posts into targeted ads, delivering a 40% increase in reach and 15% lift in engagement. Partnered with brands such as L’Oréal, Carol’s Daughter, and Clarins USA to produce user-generated content and paid campaigns, driving a 25% increase in click-through rates. Monitored and analyzed ad performance to refine creative and targeting, achieving 3x ROI across campaigns.

Education

Bachelor of Science in Business Administration - Marketing Major at University of San Francisco
January 11, 2030 - July 1, 2026
Social Media Marketing Certification at HubSpot Academy
January 11, 2030 - July 1, 2026
Google Digital Marketing & E-commerce Certification at Google
January 11, 2030 - July 1, 2026

Qualifications

HubSpot Academy: Social Media Marketing Certification
January 11, 2030 - July 1, 2026
Google Digital Marketing & E-commerce Certification
January 11, 2030 - July 1, 2026

Industry Experience

Media & Entertainment, Software & Internet