Denise Ashtyn E. Tapnio
I am a digital marketing professional with a passion for creating engaging content and managing social media strategies.
About
I am a digital marketing professional with a passion for creating engaging content and managing social media strategies. I thrive in collaborative environments and enjoy leveraging data to enhance brand visibility and reach. My journey has taken me across various roles in marketing, fueling my expertise in quality control and community engagement.
- 10 years' experience
- Joined April 2026
Skills· 8
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Consumer Goods
Work experience· 7 roles
Reviewed and approved video and graphic content to ensure accuracy, brand alignment, and platform-specific compliance. Conducted detailed quality checks on audio, video, and visual assets, maintaining high production standards and identifying inconsistencies. Edited and optimized captions, subtitles, and on-screen text for clarity, tone, grammar, and audience engagement. Scheduled and published content across multiple platforms using Metricool, ensuring timely and consistent delivery. Managed project timelines and coordinated tasks to ensure all deliverables were completed on schedule.
Sourced and reached out to qualified candidates for current open roles to be deployed to the Middle East. Coordinated the hiring process from end to end and fulfilled requirements before deployment (POEA processing, TESDA, OWWA, etc.). Partnered with hiring managers from different countries to determine staffing needs. Recruited to direct HR for Saudi Arabia and newly launched international operations, collaborating with directors and senior executives to develop new initiatives and mobilize talent.
Handled Shopee & Lazada seller centers for different companies, including content creation for product descriptions, daily feeds, and message blasts. Established editorial voice, determined content needs, channel selection, and distribution within the company and for acquired clients. Managed day-to-day social media planning from calendar to graphics oversight. Wrote, edited, and published content across brand profiles and partner channels to enhance visibility and engagement.
Education
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