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Multimedia Creative Director with 12 years leading ATL and BTL creative across advertising, music, and fast-paced e-commerce. I ideate, direct, and execute multimedia content—from motion and animation to full brand systems—that engage audiences and advance business goals. Proven to lead leading teams, mentor designers, and partner across departments, with a growing practice in emerging creative technology to enhance ideation, design workflows, and execution.…Multimedia Creative Director with 12 years leading ATL and BTL creative across advertising, music, and fast-paced e-commerce. I ideate, direct, and execute multimedia content—from motion and animation to full brand systems—that engage audiences and advance business goals. Proven to lead leading teams, mentor designers, and partner across departments, with a growing practice in emerging creative technology to enhance ideation, design workflows, and execution.

Tyron S. Gonzales

Creative Director, Film Director, Animator, +3

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Multimedia Creative Director with 12 years leading ATL and BTL creative across advertising, music, and fast-paced e-commerce. I ideate, direct, and execute multimedia content—from motion and animation to full brand systems—that engage audiences and advance business goals. Proven to lead leading teams, mentor designers, and partner across departments, with a growing practice in emerging creative technology to enhance ideation, design workflows, and execution.…Multimedia Creative Director with 12 years leading ATL and BTL creative across advertising, music, and fast-paced e-commerce. I ideate, direct, and execute multimedia content—from motion and animation to full brand systems—that engage audiences and advance business goals. Proven to lead leading teams, mentor designers, and partner across departments, with a growing practice in emerging creative technology to enhance ideation, design workflows, and execution.

Available to hire

Multimedia Creative Director with 12 years leading ATL and BTL creative across advertising, music, and fast-paced e-commerce. I ideate, direct, and execute multimedia content—from motion and animation to full brand systems—that engage audiences and advance business goals.

Proven to lead leading teams, mentor designers, and partner across departments, with a growing practice in emerging creative technology to enhance ideation, design workflows, and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Design Lead, Online Marketing at Shopee PH

June 1, 2021 - February 1, 2023

Led creative from ideation through stakeholder coordination to launch, driving app installs and user registration within a fast-paced e-commerce environment. Produced platform-optimized content across Facebook, YouTube, and Google aligned with brand guidelines. Partnered with regional marketing creative team to localize and amplify campaigns, and identified gaps in design processes and team management to improve workflow and output quality.

Multimedia Supervisor at Universal Music Group PH

July 1, 2020 - June 1, 2021

Directed design concept presentations for UMG PH labels and artists. Led localization and brand presentation for Island Records PH and Def Jam PH. Built artist branding and visual treatments, including wrapping sound into a visual identity. Managed in-house creatives and third-party suppliers to deliver on brief and on time, collaborating with Business Development, Label Relations, and Artist Relations to align needs and deliverables.

Creative Director at Sindikato Studios

February 1, 2018 - July 1, 2020

Set creative direction and kept the studio ahead of emerging trends and opportunities. Guided and mentored team members with clear, constructive creative feedback. Pitched creative strategy and concepts for rosters of artists and clients, streamlined workflow with creatives and producers, and supported development of visual and motion-based content.

Multimedia Creative at Freelance

July 1, 2017 - Present

Deliver end-to-end multimedia for brands and agencies including art direction, motion graphics & animation, video editing, illustration, and branding. Conceptualize and execute creative across digital and social platforms, translating brand values into visual stories. Manage multiple concurrent projects against tight deadlines while holding brand and quality standards.

Multimedia Creative Director (Freelance) at Freelance

July 1, 2017 - Present

Provided end-to-end multimedia for brands and agencies including Universal Music Group PH, GoMotion Productions, United Straight Shooters, and Proud Hive Creative. Conceptualized and executed creative across digital and social platforms, translating brand values into visual stories. Managed multiple concurrent projects against tight deadlines while maintaining brand and quality standards.

Content Creative at Go Motion Productions

October 1, 2014 - July 1, 2017

Delivered broadcast and digital work across TV, social, posters, and internal communications. Conceptualized and executed campaigns at both large and small scale. Established award-winning creative standards for the company’s original content.

Content Creative at GoMotion Productions

October 1, 2014 - July 1, 2017

Education

Bachelor of Arts in Animation at De La Salle–College of Saint Benilde

January 1, 2010 - January 1, 2014

at Clarlet School of Quezon City

January 1, 1998 - January 1, 2010

Bachelor of Arts in Animation at De La Salle–College of Saint Benilde

January 1, 2010 - January 1, 2014

at Claret School of Quezon City

January 1, 1998 - January 1, 2010

Qualifications

AVA Digital Awards 2018 (Platinum) — Digital Video & Animation; Web-Based Production (Cultural)

January 1, 2018 - August 4, 2026

Communicator Awards 2018 — Award of Excellence (Film/Video, Children’s Audience & Cultural)

January 1, 2018 - August 4, 2026

Philippine Quill Awards, IABC — Award of Excellence (2017) — Redesign Manila Art Director

January 1, 2017 - August 4, 2026

AraW Values Awards — Platinum (2016) — Redesign Manila