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Hi, I'm Udara, a Digital Marketing Specialist with over 5 years of experience in the e-commerce and B2B sectors. I thrive on data-driven strategies and have a passion for leveraging AI to optimize marketing workflows. My mission is to help businesses achieve their online goals and improve their digital marketing strategies.…

Udara Pathirage (Bob)

Digital Marketer, Marketing Automation Specialist, SEO Expert, +2

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Hi, I'm Udara, a Digital Marketing Specialist with over 5 years of experience in the e-commerce and B2B sectors. I thrive on data-driven strategies and have a passion for leveraging AI to optimize marketing workflows. My mission is to help businesses achieve their online goals and improve their digital marketing strategies.…

Available to hire

Hi, I’m Udara, a Digital Marketing Specialist with over 5 years of experience in the e-commerce and B2B sectors. I thrive on data-driven strategies and have a passion for leveraging AI to optimize marketing workflows. My mission is to help businesses achieve their online goals and improve their digital marketing strategies.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Work Experience

Founder at Digital Marketing New Zealand

November 1, 2024 - Present

Founder of a boutique digital marketing consultancy supporting small and medium-sized businesses across New Zealand to build a strong online presence. I lead a remote team and deliver full-stack digital marketing solutions with a focus on performance and ROI.

Social & Digital Marketing Analyst / Ad Manager at APL Window Solutions

September 1, 2024 - November 30, 2025

Managed multi-channel campaigns and analyzed performance using GA4 and Looker Studio. I strengthened the company’s social presence and improved website performance through SEO and UX monitoring.

Web & Social Media Administrator at YuNisa Limited

May 1, 2024 - September 30, 2024

Managed website content, optimized performance, and engaged with customers on social media. Managed email marketing campaigns and fixed website issues.

IT Project Manager at OrangeHRM

February 1, 2023 - May 31, 2024

Led cross-functional agile teams and managed the complete project lifecycle for multiple IT projects. Ensured alignment with client goals and delivered projects on time.

Digital Marketing Manager at HealthCare.LK (Pvt) Ltd

June 1, 2019 - December 31, 2022

Managed digital marketing campaigns across multiple channels, focusing on improving content performance and driving digital growth.

Web Developer at UmP Web Solutions

September 1, 2012 - June 30, 2019

Full-stack website developer using various CMSs and custom development with PHP & MySQL.