Hi, I’m Ümit Degerli, a data-driven marketing specialist focused on digital strategy, e-commerce growth, and performance advertising. I love turning insights into measurable results and helping brands stand out in crowded online spaces. I design data-driven campaigns across Google, Meta, and TikTok, align messaging with brand objectives, and collaborate with cross-functional teams to optimize the customer journey. I’m passionate about continuous testing, audience optimization, and delivering clear, actionable reporting that guides smarter decisions and boosts ROI.

Umit Degerli

Hi, I’m Ümit Degerli, a data-driven marketing specialist focused on digital strategy, e-commerce growth, and performance advertising. I love turning insights into measurable results and helping brands stand out in crowded online spaces. I design data-driven campaigns across Google, Meta, and TikTok, align messaging with brand objectives, and collaborate with cross-functional teams to optimize the customer journey. I’m passionate about continuous testing, audience optimization, and delivering clear, actionable reporting that guides smarter decisions and boosts ROI.

Available to hire

Hi, I’m Ümit Degerli, a data-driven marketing specialist focused on digital strategy, e-commerce growth, and performance advertising. I love turning insights into measurable results and helping brands stand out in crowded online spaces.

I design data-driven campaigns across Google, Meta, and TikTok, align messaging with brand objectives, and collaborate with cross-functional teams to optimize the customer journey. I’m passionate about continuous testing, audience optimization, and delivering clear, actionable reporting that guides smarter decisions and boosts ROI.

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Language

English
Fluent
Polish
Fluent
Turkish
Fluent

Work Experience

External E-commerce Director at Nachem II
January 1, 2021 - November 6, 2025
Provided tailored marketing strategies for clients in various industries, enhancing brand positioning. Conducted market research and competitor analysis to identify growth opportunities. After SEO optimizations, the website achieved a 55% increase in organic traffic. Advised on digital advertising budgets, achieving higher ROI on marketing investments.
Marketing Consultant (Remote) at ULTRAMR
January 1, 2023 - November 6, 2025
Developed and implemented comprehensive digital marketing strategies, leading to a 30% increase in online sales. Managed Google Ads, Facebook Ads, and email marketing, optimizing campaigns to enhance customer engagement. Applied SEO best practices, resulting in a 45% boost in organic traffic and improved search engine rankings. Analyzed performance data, ensuring efficient budget allocation and maximizing ROI by 20%. Led A/B testing and conversion rate optimization (CRO), enhancing website user experience and sales conversions.
Digital Marketing Manager at FASARDI
January 1, 2015 - November 6, 2025
Improved organic search rankings for clients, resulting in a 60% increase in site traffic. Implemented on-page and off-page SEO, including keyword research, link building, and content optimization. Used Google Analytics, SEMrush, and Ahrefs for performance analysis and reporting.
SEO Specialist at BIGS CREATIVE
December 31, 2013 - December 31, 2013
External E-commerce Director (Remote) at Nachem II
January 1, 2021 - November 6, 2025
Provided tailored marketing strategies for clients in various industries, enhancing their brand positioning. Conducted market research and competitor analysis to identify growth opportunities. After SEO optimizations, the website achieved a 55% increase in organic traffic. Advised on digital advertising budgets, achieving higher ROI on marketing investments.
Marketing Consultant (Remote) at Ultramar
January 1, 2023 - November 6, 2025
Developed and implemented comprehensive digital marketing strategies, leading to a 30% increase in online sales. Managed Google Ads, Facebook Ads, and email marketing, optimizing campaigns to enhance customer engagement. Applied SEO best practices, resulting in a 45% boost in organic traffic and improved search engine rankings. Analyzed performance data, ensuring efficient budget allocation and maximizing advertising ROI by 20%. Led A/B testing and conversion rate optimization (CRO), enhancing website user experience and sales conversions.
SEO Specialist at Big S Creative
January 1, 2013 - January 1, 2013
SEO Specialist focusing on improving organic search visibility and site performance for clients, implementing keyword research, on-page and off-page optimization, and reporting results.
Paid Ads Specialist / External Marketing Consultant at Self-employed
July 1, 2025 - Present
Delivered data-driven marketing strategies aligned with brand objectives; led paid ads, SEO, and email marketing; built audience segmentation; refined messaging; guided budgets and campaign optimization; collaborated with cross-functional teams to ensure consistent messaging; delivered clear performance reports and insights to guide decision-making.
External E-commerce Director at Nachemi
January 1, 2021 - Present
Managed e-commerce operations to drive growth and optimize the sales funnel. Improved UX with strategic planning, increasing conversions and retention. Led paid ads, SEO, and email marketing to boost brand presence and sales. Streamlined inventory, logistics, and fulfilment with cross-team collaboration. Advised on e-commerce trends and innovative solutions to stay competitive. Analyzed performance metrics to guide decisions and improve ROI.
Paid Ads Specialist at Ultra MR
January 1, 2023 - Present
Managed and optimized paid campaigns across Google, Meta, and TikTok to maximize ROI. Built data-driven media strategies aligned with brand objectives and regulations. Improved performance through continuous A/B testing and audience optimization. Collaborated with teams to ensure consistent messaging and campaign alignment. Delivered clear performance reports and insights to guide decisions.
E-commerce Operations Manager at Nachemi
January 1, 2021 - Present
Managed e-commerce operations to drive growth and optimize the sales funnel. Improved UX through strategic planning, boosting conversions and retention. Led paid ads, SEO, and email marketing to boost brand presence and sales. Streamlined inventory, logistics, and fulfillment with cross-team collaboration. Advised on trends and innovative solutions to stay competitive. Analyzed performance metrics to guide decisions and maximize ROI.

Education

at Wyższa Szkoła Biznesu - National Louis University
January 1, 2024 - November 6, 2025
MBA in Marketing at Wyższa Szkola Biznesu - National Louis University
January 1, 2024 - November 6, 2025
Master of Digital Marketing at WSB-NLU
January 1, 2021 - January 1, 2024
Bachelor of Business Administration at Fatih University
January 1, 2004 - January 1, 2007
Master of Digital Marketing at WSB-NLU
January 1, 2021 - January 1, 2024

Qualifications

Master of Digital Marketing
January 1, 2024 - April 13, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education