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I am a Senior Product UI/UX Designer with 13+ years of experience designing scalable digital products across SaaS, enterprise, mobile, and web platforms. I specialize in user research, product discovery, interaction design, wireframing, prototyping, usability testing, and design systems. I have a proven track record of improving user engagement, onboarding conversion, and retention through data-driven UX decisions. I collaborate with product, engineering, and business teams to deliver high-impact user experiences. In my work, I translate complex requirements into intuitive experiences, build scalable design systems, and advocate for accessible, data-informed design decisions that drive business outcomes.…I am a Senior Product UI/UX Designer with 13+ years of experience designing scalable digital products across SaaS, enterprise, mobile, and web platforms. I specialize in user research, product discovery, interaction design, wireframing, prototyping, usability testing, and design systems. I have a proven track record of improving user engagement, onboarding conversion, and retention through data-driven UX decisions. I collaborate with product, engineering, and business teams to deliver high-impact user experiences. In my work, I translate complex requirements into intuitive experiences, build scalable design systems, and advocate for accessible, data-informed design decisions that drive business outcomes.

Udhaya Raja AK

Product Designer, UX Designer, UI Designer, +2

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I am a Senior Product UI/UX Designer with 13+ years of experience designing scalable digital products across SaaS, enterprise, mobile, and web platforms. I specialize in user research, product discovery, interaction design, wireframing, prototyping, usability testing, and design systems. I have a proven track record of improving user engagement, onboarding conversion, and retention through data-driven UX decisions. I collaborate with product, engineering, and business teams to deliver high-impact user experiences. In my work, I translate complex requirements into intuitive experiences, build scalable design systems, and advocate for accessible, data-informed design decisions that drive business outcomes.…I am a Senior Product UI/UX Designer with 13+ years of experience designing scalable digital products across SaaS, enterprise, mobile, and web platforms. I specialize in user research, product discovery, interaction design, wireframing, prototyping, usability testing, and design systems. I have a proven track record of improving user engagement, onboarding conversion, and retention through data-driven UX decisions. I collaborate with product, engineering, and business teams to deliver high-impact user experiences. In my work, I translate complex requirements into intuitive experiences, build scalable design systems, and advocate for accessible, data-informed design decisions that drive business outcomes.

Available to hire

I am a Senior Product UI/UX Designer with 13+ years of experience designing scalable digital products across SaaS, enterprise, mobile, and web platforms. I specialize in user research, product discovery, interaction design, wireframing, prototyping, usability testing, and design systems. I have a proven track record of improving user engagement, onboarding conversion, and retention through data-driven UX decisions. I collaborate with product, engineering, and business teams to deliver high-impact user experiences.

In my work, I translate complex requirements into intuitive experiences, build scalable design systems, and advocate for accessible, data-informed design decisions that drive business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Product Designer at Progreva

September 1, 2025 - January 1, 2026

Partnered with the Ohai team to improve UX for an AI-powered family coordination product, focusing on clarity, usability, and daily engagement. Collaborated with cross-functional and distributed teams to iteratively enhance core product experiences using async design reviews and rapid feedback cycles. Improved onboarding UX by simplifying first-time user flows and reducing early drop-offs. Redesigned the Daily Summary/activity capture experience to make recurring inputs faster, clearer, and more actionable. Created a conversion-focused marketing landing page aligned with product positioning and acquisition goals. Created reusable email templates for product communication and lifecycle engagement, ensuring UX and brand consistency.

Consultant Product Designer at Self Employed

August 1, 2024 - Present

Partnered with an early-stage startup to establish and scale their design function; led end-to-end product design for features such as video conferencing and inventory management, transforming concepts into polished, high-fidelity prototypes; defined foundational visual styles and UI patterns to ensure consistency across the product; delivered investor-ready wireframes and interactive prototypes that articulated the product vision and supported fundraising.

Consultant Product Designer at Freelancer

August 1, 2024 - Present

Partnered with an early-stage startup to establish and scale their design function. Led the end-to-end product design process for key features such as video conferencing and inventory management, transforming early concepts into polished, high-fidelity prototypes. Defined foundational visual styles and UI patterns to bring consistency across the product experience. Delivered investor-ready wireframes and interactive prototypes that helped articulate the product vision and contributed to a successful fundraising round.

Lead Product Designer at WATI

June 30, 2024 - July 22, 2025

Conducted heuristic evaluations and usability testing, identifying UX issues and implementing data-backed design solutions. Designed and implemented user flows and wireframes for a new mobile app, leading to a 25% increase in user engagement and a 15% reduction in user drop-off rates during onboarding processes. Optimized onboarding flows, reducing rage clicks by 8% and increasing new user retention.

Lead Product Designer at WATI

November 1, 2022 - June 1, 2024

Led heuristic evaluations and usability testing, identified UX issues, and implemented data-backed design solutions. Designed and implemented user flows and wireframes for a new mobile app, driving a 25% higher user engagement and a 15% reduction in onboarding drop-off. Optimized onboarding flows, reducing rage clicks by 8% and increasing new user retention.

Senior Product Designer at Freight Tiger

July 31, 2022 - July 22, 2025

Collaborated with product managers, engineers, and business teams to deliver intuitive, data-driven UX solutions. Created wireframes, interactive prototypes, and high-fidelity UI designs, enhancing customer satisfaction. Implemented a user feedback and A/B testing system, increasing actionable insights by 25%.

Senior Experience Designer at Verizon

January 31, 2022 - July 22, 2025

Redesigned key digital experiences by streamlining navigation and optimizing UI for accessibility. Introduced QR-based mobile bill scanning, boosting mobile bill viewership by 30% and reducing reliance on paper billing. Partnered with research teams to conduct user behavior analysis, improving UX decisions with real-world insights.

Senior Experience Designer at Verizon

February 1, 2020 - January 1, 2022

UX Lead at ASM Technology

January 31, 2020 - July 22, 2025

Spearheaded the redesign of an analytics platform, enhancing information architecture and data visualization. Built scalable design systems, user flow diagrams, and wireframes, improving user efficiency by 20%.

UX Lead at ASM Technology

February 1, 2019 - January 1, 2020

Spearheaded redesign of an analytics platform, enhancing information architecture and data visualization. Built scalable design systems, user flow diagrams, and wireframes, improving user efficiency by 20%.

Product Designer at Zoho Corporation Pvt. Ltd.

October 31, 2018 - July 22, 2025

Designed and launched Zoho SalesIQ, Zoho Spotlight, and Zoho Cliq, setting the foundation for ongoing UX improvements. Developed dashboards, onboarding experiences, and interactive prototypes, leading to higher user adoption rates. Established design patterns and UI guidelines, ensuring consistency across multiple products.

Web/Graphic Designer at Aspire Systems Pvt. Ltd.

August 31, 2013 - July 22, 2025

Created UI/UX components for web applications, mobile interfaces, and marketing materials. Designed conversion-optimized landing pages and interactive elements, boosting user engagement. Developed a structured user feedback collection system, increasing actionable insights by 25%.

Product Designer at Zoho Corporation Pvt. Ltd.

August 1, 2013 - October 1, 2018

Designed & launched Zoho Sales IQ, Zoho Spotlight, and Zoho Click, establishing foundation for ongoing UX improvements. Developed dashboards, onboarding experiences, and interactive prototypes, driving higher user adoption. Established design patterns and UI guidelines, ensuring consistency across multiple products.

Web/ Graphic Designer at Aspire Systems Pvt. Ltd.

November 1, 2011 - Present

Designed web and mobile UI components and marketing interfaces. Built conversion-focused landing pages and interaction layouts. Created structured user feedback capture mechanisms to inform UX improvements.

Web/Graphic Designer at Aspire Systems Pvt. Ltd.

November 1, 2011 - August 1, 2013