Available to hire
I am a performance-driven, multi-faceted sales and marketing professional with more than 18 years of industry experience and a proven track record of delivering high-profit business results and optimizing P&L. I thrive on turning data into actionable strategy, leading cross-functional teams, and driving organizational change. I excel at pricing, market analytics, portfolio strategy, and scalable process improvements that accelerate revenue growth and margin expansion.
I specialize in strategic planning, pricing governance, analytics, and contract-focused execution. I’m adept at collaborating with product, finance, and sales to design competitive pricing models, forecast demand, and steer new product launches. I value clear communication, inclusive leadership, and hands-on execution to turn complex challenges into sustainable business wins.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Work Experience
Director of Pricing and Demand Planning at PIRELLI GROUP
January 1, 2025 - October 11, 2025Drive the overall US replacement channel strategic plan to reach market share, revenue and profitability targets (over $1B net sales annually). Develop competitive pricing strategies and business rules, balancing price positioning for wholesalers, retailers, and distributors. Deep-dive into cost modeling, rebates and promotion programs to boost revenue and margins. Conduct analytics on revenue, pricing elasticity, competition, and market factors to report opportunities, risks, and mitigation to executives. Develop forecast models based on customer needs, industry trends, and logistics constraints; manage monthly demand planning to meet KPIs. Improve forecasting processes, collaborate with product management on portfolio strategy and new product launches; build team capability through hiring and training. Coordinate with finance to monitor performance and report to leadership and board. Create innovative ways to write customer contracts and support sales for negotiations; implement sale
Director of Pricing and Demand Planning at Pirelli Group
January 1, 2025 - October 11, 2025Led the US replacement channel strategic plan, targeting over 1B net sales annually; developed competitive pricing and rebate programs; conducted revenue and elasticity analyses; built forecast models, managed monthly demand planning, and drove price/mix improvements; partnered with product management on portfolio strategy and new product launches; scaled team capabilities and supported contract negotiations and sales incentives.
Director of Pricing and Demand Planning at Pirelli Group
January 1, 2025 - October 11, 2025Drive the overall US replacement channel strategic plan to reach market share, revenue and profitability target (over 1 billion net sales annually). Developed competitive pricing strategies and business rules and balance price positioning for wholesalers, retailers, and distributors. Deep dive on cost model and established customer rebates and promotion program to boost revenue and margins. Conducted business analytics on revenue, pricing elasticity, competition, and broader market factors to report to executive team with business opportunities, risk assessments and mitigation activities. Developed effective forecast models based on customer need, industry trends logistic constrains, and demand patterns. Managed monthly demand planning to meet budget KPIs. Drove continuous improvement of volume, price and mix forecasting processes, systems, and tools. Collaborated with product management to steer strategic portfolio and new product development and launch. Built and extended team capabi
Director of Pricing and Demand Planning at PIRELLI
January 1, 2025 - September 18, 2025Developed and led competitive pricing strategies, driving over $1B in annual sales. Enhanced digital pricing tools and analytics to streamline decision-making. Partnered with cross-functional teams to ensure market-driven strategies aligned with customer needs.
Director of Pricing and Demand Planning at Pirelli
January 1, 2025 - September 18, 2025Developed and led competitive pricing strategies, driving over $1B in net annual sales while optimizing profit margins. Conducted market analysis, cost modeling, and pricing elasticity assessments to enable dynamic, data-driven pricing decisions. Collaborated with Sales, Operations, Engineering, and Purchasing to align pricing with customer expectations, cost structures, and regulatory requirements. Spearheaded contract negotiations, promotional programs, and pricing governance, ensuring compliance with financial controls and profitability targets. Led pricing team development and cross-functional collaboration to enhance pricing effectiveness. Implemented digital pricing tools and automation to improve quoting accuracy and efficiency. Built forecast models based on customer needs, industry trends, logistics constraints, and demand patterns. Managed monthly demand planning to meet budget KPIs.
Global Strategic Pricing Manager at BASF
January 1, 2022 - October 11, 2025Collaborated with cross-functional teams to turnaround business, achieving €182M EBIT and €218M Net Cash Contribution. Led global segment pricing strategy, governance guidelines, and pricing processes to improve margin, cost control, and volume growth. Built and deployed global processes and digital tools to increase price/cost/margin transparency and support pricing decisions. Conducted win/loss and competitive analyses to steer strategy and improve profitability. Optimized handling of precious metals and negotiated terms with OEMs. Drove a shift from cost-plus to value-based pricing through stakeholder engagement and improved Sales Incentive Program alignment.
Global Strategic Pricing Manager at BASF Emission Catalyst
January 1, 2022 - October 11, 2025Collaborated across functions to double EBIT; led global segment pricing, governance, and cost/margin optimization; built global pricing processes and digital tools for price/cost/margin transparency; performed competitive and win–loss analyses to steer profitability; supported terms/contract negotiations and shifted mindset from cost-plus to value-based pricing; enhanced Sales Incentive Program.
Global Strategic Pricing Manager at BASF Emission Catalyst
January 1, 2022 - October 11, 2025Collaborated with cross-functional team to turn around business resulting in doubling EBIT within two years: achieving €182M in EBIT and €218M in Net Cash Contribution. Spearheaded and implemented global segment pricing strategy, business rules, and governance guidelines to beat the margin, cost and volume growth KPIs. Developed and executed global processes and digital tools to increase transparency of price, cost, and margin and to support pricing decisions. Conducted business analytics, competitive analysis, and won-lost analysis on business cases, to steer pricing strategy and drive profitability increase. Analyzed and improved precious metal (PGM) handling process and facilitated new terms and contract negotiation with OEMs. Developed strategy leading to mindset change from cost-plus to value-based pricing by effectively motivating and influencing all levels of stakeholders through best practice sharing and streamlining Sales Incentive Program.
Global Strategic Pricing Manager at BASF
January 1, 2022 - September 18, 2025Led global pricing strategy and governance, achieving €182M EBIT and €218M net cash contribution. Implemented digital tools for automation, transparency, and improved decision-making. Partnered with cross-functional teams to ensure market-driven strategies aligned with customer needs.
Global Strategic Pricing Manager at BASF Iselin, NJ
January 1, 2022 - September 18, 2025Led global pricing strategy and governance, achieving €182M EBIT and €218M in net cash contribution within two years. Developed and executed value-based pricing models to enhance competitive positioning and margin growth. Implemented digital pricing tools to improve transparency, automation, and decision-making. Conducted competitive intelligence and market analysis to inform pricing structures and contract negotiations. Engaged with senior leadership to drive pricing transformation and strategic initiatives.
Global New Business Development Manager at BASF Clean Air Catalyst
January 1, 2020 - October 11, 2025Identified new business opportunities and developed strategies including IP, marketing, profit growth, and pricing models to maximize profit and market penetration. Example: targeted market with potential €25 million annual sales in five years and secured long-term OEM relationships. Executed market launches of new products with digital campaigns; generated €4 million in first-year sales. Negotiated and signed commercial contracts; managed NDAs, MTAs, and JDAs to enable co-development and testing. Guided R&D spend and prioritized NBD project pipeline to meet strategic goals; leveraged broad expertise in asset management, production setup, supply chain, procurement, and CapEx.
Global New Business Development Manager at BASF Clean Air Catalyst
January 1, 2020 - October 11, 2025Identified new business opportunities, developed strategies including IP, marketing, and pricing to maximize profit and market share; launched digital campaigns and secured early revenue; negotiated OEM agreements and managed NDAs, MTAs, and JDAs to enable co-development; stewarded R&D budgeting and project portfolio through phase gates.
Global New Business Development Manager at BASF Clean Air Catalyst
January 1, 2020 - October 11, 2025Identified new business opportunities and developed and implemented business strategies, including IP, marketing, profit growth strategies, and pricing model, to deliver financial results and maximize profit and market penetration and shares. Example: penetrated a new market with potential to reach €25 million annual sales in five years and established long-term business relationship with a top player in the segment. Conducted successful market launch of a new product including digital marketing campaign and delivered new business with €4 million sales in year one. Independently negotiated and signed agreements and commercial contracts with OEMs to establish long term supply relationship; managed NDA, MTA, and JDA to enable product co-development and testing. Prepared business proposals, conducted business case analysis, managed R&D spending, and steered R&D activities to fulfill and prioritize NBD project pipeline through phase gate process to meet business strategy and to eventua
Global New Business Development Manager at BASF
January 1, 2020 - September 18, 2025Led and managed WeChat marketing campaigns to drive awareness for a new product in the Chinese market, achieving rapid adoption and €4M in first-year sales. Designed and executed targeted digital content strategy on WeChat to engage customers, increasing brand visibility and pipeline. Leveraged consumer insights and analytics to refine campaign performance, improving audience engagement and generating qualified leads. Partnered with R&D, finance, and supply chain teams to align marketing strategies with pricing models, production schedules, and customer needs. Negotiated and signed long-term contracts with OEMs to ensure sustainable market presence and revenue streams.
Global New Business Development Manager at BASF Iselin, NJ
January 1, 2020 - September 18, 2025Identified and executed business development and pricing strategies to penetrate new markets, achieving €25M potential annual sales over five years. Launched a new product via digital marketing and strategic pricing, generating €4M in year-one sales. Negotiated and signed long-term supply contracts with OEMs, managing NDAs, MTAs, and JDAs for co-development. Developed and implemented pricing structures aligned with R&D investments, asset management, and production costs. Led cross-functional collaboration across finance, supply chain, procurement, and operations to drive strategic initiatives.
Technical Manager at BASF Effect Pigment
January 1, 2016 - October 11, 2025Led the technical side of a new Effective Pigment product launch (€200 million portfolio). Engaged customers to resolve quality issues and led joint development projects with strategic accounts to expand revenue through new product lines. Participated in global strategy setting by shaping the technology roadmap, monitoring competitor IP, and supporting CapEx projects. Collaborated with KAMs as technical marketing and service SME; built and led a team to reach full potential; managed budgets and resources to accelerate development and control costs.
Technical Manager at BASF Effect Pigment
January 1, 2016 - October 11, 2025Led technical aspects of a major product launch (€200M portfolio); interfaced with customers to resolve product quality issues; steered joint development with strategic accounts to expand revenue; contributed to global strategy and technology roadmaps, monitored competitive IP, and supported CapEx projects.
Technical Manager at BASF Effect Pigment
January 1, 2016 - October 11, 2025Led technical side of new Effective Pigment product launch (€200 million product portfolios). Engaged customers to solve product quality issues and customer complaints. Led joint development projects of new formulation with strategic accounts to gain revenue through new product line and build closer relationships. Participated as a key stakeholder in global strategy setting by generating technology roadmap with deep understanding of industrial megatrends and by monitoring competitor’s IPs, supporting CapEx projects. Collaborated with KAMs as technical marketing and technical service SME. Managed and developed a team to reach their full potential. Managed project budget and resources to speed up new product development cycle and to control product development cost.
Technical Manager at BASF, Tarrytown, NY
January 1, 2016 - September 18, 2025Led the technical side of a new Effective Pigment product launch (€200 million product portfolios). Engaged customers to solve product quality issues and customer complaints. Led joint development projects of new formulation with strategic accounts to gain revenue through new product lines and build closer relationships. Participated as a key stakeholder in global strategy setting by generating technology roadmaps with deep understanding of industrial mega-trends and by monitoring competitor IPs, supporting CapEx projects. Collaborated with KAMs as technical marketing and technical service SME. Managed and developed a team to reach their full potential. Managed project budget and resources to speed up new product development cycles and to control costs.
Staff Scientist at BASF, Tarrytown, NY
January 1, 2014 - September 18, 2025Led research and development activities related to pigment and related materials, addressing product quality issues and contributing to process improvements and IP development.
Senior Scientist at Ciba Corporation, Tarrytown, NY
January 1, 2009 - September 18, 2025Advanced chemical research and development efforts, collaborating with customers to drive product enhancements and technology improvements.
Project Manager at EPL Bio Analytical Services, Decatur, IL
January 1, 2007 - September 18, 2025Led bioanalytical projects, coordinating cross-functional teams and ensuring timely delivery and compliance.
Education
MBA, Finance & Strategy at New York University
January 11, 2030 - September 18, 2025Ph.D., Chemistry at University of Illinois at Urbana-Champaign
January 11, 2030 - September 18, 2025B.Sc., Environmental Engineering at Shandong University
January 11, 2030 - September 18, 2025Master of Business Administration (MBA) at New York University
January 11, 2030 - October 11, 2025Doctor of Philosophy, Chemistry at University of Illinois at Urbana-Champaign
January 11, 2030 - October 11, 2025Bachelor of Science, Environmental Engineering at Shandong University
January 11, 2030 - October 11, 2025Master of Business Administration (MBA) at New York University
January 11, 2030 - October 11, 2025Doctor of Philosophy, Chemistry at University of Illinois at Urbana-Champaign
January 11, 2030 - October 11, 2025Bachelor of Science, Environmental Engineering at Shandong University
January 11, 2030 - October 11, 2025Master of Business Administration (MBA) at New York University
January 11, 2030 - October 11, 2025Doctor of Philosophy, Chemistry at University of Illinois at Urbana-Champaign
January 11, 2030 - October 11, 2025Bachelor of Science, Environmental Engineering at Shandong University
January 11, 2030 - October 11, 2025Qualifications
Digital Marketing
January 11, 2030 - September 18, 2025Python Data Structures
January 11, 2030 - September 18, 2025Regulatory Affairs (Pharmaceuticals & Medical Devices)
January 11, 2030 - September 18, 2025Digital Marketing
January 11, 2030 - October 11, 2025Digital Strategy and Business Opportunity
January 11, 2030 - October 11, 2025Python Data Structure
January 11, 2030 - October 11, 2025Regulatory Affair Certificate: Pharmaceuticals and Medical Device
January 11, 2030 - October 11, 2025Digital Marketing
January 11, 2030 - October 11, 2025Digital Strategy and Business Opportunity
January 11, 2030 - October 11, 2025Python Data Structure
January 11, 2030 - October 11, 2025Regulatory Affair Certificate: Pharmaceuticals and Medical Device
January 11, 2030 - October 11, 2025Digital Marketing
January 11, 2030 - October 11, 2025Digital Strategy and Business Opportunity
January 11, 2030 - October 11, 2025Python Data Structure
January 11, 2030 - October 11, 2025Regulatory Affair Certificate: Pharmaceuticals and Medical Device
January 11, 2030 - October 11, 2025Industry Experience
Manufacturing, Professional Services, Other, Retail, Software & Internet, Wholesale & Distribution, Financial Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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