Available to hire
I’m Ugo Cireddu, a Senior Product Designer specializing in B2B SaaS and creative tools. With 10+ years across discovery to delivery, I’ve shipped features that boosted revenue and retention while balancing customer needs with business goals.
Based in Paris, I’ve co-founded Fransys, led design systems, and driven product discovery with customers. I thrive in cross-functional teams, mentor teammates, and enjoy turning complex problems into intuitive experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Fluent
Italian
Fluent
Work Experience
Senior Product Designer at Brevo
September 1, 2023 - December 1, 2025Designed new Loyalty program builder from scratch; delivered 250k€ New ARR within 6 months after launch; created a personalization system enabling emails with dynamic API-driven content; built a webhooks feature with field mapping and data transformation; 25k+ webhooks configured; introduced AI image generation flow, new popup editor, new checkout flow, and a tags/folders system.
Co-Founder / Founding Designer at Fransys
October 1, 2022 - April 1, 2025Led product discovery, brand identity, design system, product design, positioning, and landing pages for a cloud hosting platform targeting developers.
Senior Product Designer at Sendinblue (now Brevo)
March 1, 2022 - December 1, 2022Redesigned the email editor with a focus on speed and flexibility; introduced a new interaction model, UI, and design system compliance; adoption rose from 40% to 80% in 6 months. Created the Brand Library feature enabling on-brand emails; 30% of users now create branded emails.
UX Researcher at TheFork
February 1, 2022 - May 1, 2022Discovery with users from France and Italy to help launch a new payment system similar to Sunda.
Freelance Product Designer at Various Clients
January 1, 2013 - December 31, 2022As a consultant, worked on B2B SaaS products for Talentsoft (HR Tech), Criteo (AdTech), Diabolocom (call center software), BNP Paribas internal tools, and Rue du Commerce e-commerce platforms.
Co-Founder at Tipple
January 1, 2015 - December 31, 2017Co-founded the dating app Tipple; gained substantial experience in UX research and GTM strategies.
Senior Product Designer at Brevo
May 1, 2024 - November 1, 2025 Senior Product Designer focusing on technical features across Brevo's SaaS platform. Designed an email editor feature to populate designs with personalization data from a web API, including flows to connect the API and preview content. Implemented inbound/outbound webhook data syncing with field mapping and data transformation. Updated the segmentation builder to support filtering on multiple linked objects. Redesign of checkout flows ahead of a pricing rollout. Co-designed the AI image creation & edit flow for the email editor to increase perceived control and reduce storage clutter. Created a new marketing channel to display website/mobile app popups, handling setup and editor interactions.
Co-Founder & Founding Designer at Fransys
October 1, 2022 - April 1, 2025Co-founded a cloud hosting platform based on Kubernetes. Led product discovery, design, and sales efforts. Designed the logo, defined tone of voice, and iterated landing pages to attract first customers. Designed and prototyped the entire interface, built the design system, and supported front-end QA. Created investor-ready presentations and participated in incubator pitches; recruited copywriters and Webflow developers to accelerate releases.
Senior Product Designer at Captain Wallet France
September 1, 2023 - May 1, 2024End-to-end design of a new loyalty product for retailers. Created a scalable loyalty program solution usable by non-technical marketing teams, with flows for program creation, reward management, and performance tracking. Ensured a consistent UX across configuration and end-customer usage. Delivered significant business impact including ARR from major retail clients.
Senior Product Designer at Brevo
March 1, 2022 - December 1, 2022Embedded within the Marketing Platform team, led multiple projects within core business unit. Key initiatives included an email editor redesign (speed, flexibility, usability) with new settings panels, interactions, and a unified design system; creation of a brand library for consistent assets; and a unified campaign setup flow across channels with improved organization (folders/tolders etc.).
Senior Product Designer / UX Researcher at Medscape
September 1, 2021 - May 1, 2022Discovery and planning for new features; established user research processes; conducted interviews with Italian and French users; defined roadmap; collaborated with PMs to define features and data structure changes; delivered prototypes and usability testing for mobile and desktop.
Senior Product Designer at Criteo
February 1, 2021 - July 1, 2021Embedded in the product design team to enable non-technical users. Worked on enabling agency users to set up and transfer advertiser accounts; redesigned the product catalog rules module for clarity; conducted workshops, prototyping, usability testing, and design handoffs.
UX Consultant at Springbok Agency
January 1, 2019 - January 1, 2021Delivered UX consulting across multiple projects for Paris-based clients; coached teams on UX methodologies and delivered workshops and outcomes in a fully remote setup.
Senior Product Designer at Talentsoft
September 1, 2019 - December 1, 2020Embedded within the HRTech team; redesigned the applicant tracking system and improved talent management/internal mobility software through surveys, interviews, usability tests (40+ interviews, 250+ tests), high-definition prototypes, and roadmap prioritization; evangelized UX practices inside the team.
UX Designer at Toute La Franchise
March 1, 2019 - June 1, 2019Conversion rate optimization through guerrilla user research at the Franchise Expo; identified main flows and drop points; defined user flows and wireframes.
UX Designer at UX Republic
October 1, 2017 - December 1, 2018Implemented UX methodologies for B2B and B2C clients, spoke at internal/external events, and delivered prototyping training.
UX Designer at BNP Paribas CIB
April 1, 2018 - November 1, 2018Internal UX consultant delivering B2B applications to improve relationships with institutional clients; ran workshops for IT teams; designed the UX team website.
UX Designer at POLLUX - Docaposte
February 1, 2018 - April 1, 2018Mobile redesign for the service 'Changer de Carte Grise avec La Poste'; designed flows for mobile/desktop/tablet; high-fidelity prototypes; guerrilla usability testing; creativity workshops.
Product Designer at Diabolocom
October 1, 2017 - February 1, 2018Redesigned core parts of a customer interaction management solution; established a unified UI with an atomic design system; led workshops; defined information architecture; prototyped main flows; handoffs to developers.
Freelance Designer at Freelance
December 1, 2013 - October 1, 2017Generalist designer delivering logo, web, print, and UX work for a variety of clients including institutional and startups.
UX Designer at OUICOM*
March 1, 2017 - July 1, 2017Prototype creation for event planning software and support on web design projects.
UX Designer at Rue Du Commerce
December 1, 2016 - February 1, 2017Redesigned the mobile version of Rue du Commerce; competitive analysis; wireframing; prototyping; guerilla usability testing.
Co-Founder & Designer at Tipple App
November 1, 2015 - February 1, 2017Co-founded and designed mobile consumer app; conducted user research and testing; learned valuable UX lessons (team expansion and development challenges).
UI Designer at Dev Touch Information System.Inc
November 1, 2011 - December 1, 2013UI design for mobile apps targeting US market; delivered mobile UI assets.
Graphic Design Intern at Agence La Boucherie
February 1, 2011 - June 1, 2011Graphic design internship work.
Senior Product Designer - Technical features at Brevo
May 1, 2024 - November 1, 2025Led design for multiple technical features across marketing tech projects: a feature for the email editor to populate designs with personalization data from a web API; inbound/outbound webhooks for data syncing with third-party tools; field mapping and data transformation; updated the segmentation builder to support filtering on multiple linked objects; redesigned checkout flows ahead of a pricing rollout. Co-designed the AI image creation/edit flow to improve perceived control and reduce storage clutter. Planned and designed a new marketing channel for website popups, including setup and editor interactions. Contributed to editor interactions, content preview design, and editor workflows.
Senior Product Designer | B2B SaaS at Brevo
March 1, 2022 - December 1, 2022Embedded within the Marketing Platform team to drive multiple projects in the core business unit. Notable contributions include: redesign of the email editor with speed, flexibility, and usability improvements; brand library enabling visual consistency; unified multi-channel campaign setup; phased introduction of folders and tags for organization; and ongoing design system alignment.
Senior Product Designer | HRTech at Talentsoft
September 1, 2019 - December 1, 2020Embedded within the Talentsoft team to redesign the applicant tracking system and enhance talent management/internal mobility software. Conducted 40+ interviews, 250+ user tests via Maze, created high-fidelity prototypes, and defined roadmaps while evangelizing UX processes.
UX Designer | Conversion at Toute La Franchise
March 1, 2019 - June 1, 2019Conversion rate optimization for the biggest French franchise platform. Conducted guerrilla user research at the Franchise Expo, identified main flows and drop points in analytics, and translated insights into user flows and wireframes.
UX Designer | Internal tools at BNP Paribas CIB
April 1, 2018 - November 1, 2018Consultant in the internal UX service center; projects for BNPP Securities Services and BNPP Corporate & Investment Banking included building B2B applications for client relationship management, IT developer enablement workshops, and promoting the UX team's services internally.
UX Designer | Mobile at POLLUX - Docaposte
February 1, 2018 - April 1, 2018Redesigned the multichannel service 'Changer de Carte Grise avec La Poste' for mobile, desktop, and tablet; created flows and high-fidelity prototypes; conducted guerilla usability testing and workshops.
Product Designer | B2B SaaS at Diabolocom
October 1, 2017 - February 1, 2018Redesigned key parts of the customer interaction management solution using Atomic Design. Led ideation workshops, defined IA with card sorting, created major flows for admin, inbound calls, CRM integrations, and call interface; delivered high-fidelity prototypes and coordinated handoff.
Freelance Designer
December 1, 2013 - October 1, 2017Generalist designer working on logo, web, print, and UX projects for diverse clients including institutions, corporations, and startups. Focused on adapting design to client needs and delivering practical UX insights.
UX Designer | Mobile at Rue Du Commerce
December 1, 2016 - February 1, 2017Redesigned the mobile version of Rue du Commerce; competitive analysis, wireframing, prototyping; guerilla usability testing.
UI Designer | Mobile at Dev Touch Information System.Inc
November 1, 2011 - December 1, 2013Designed multiple mobile apps for the US market; focused on user-centered mobile UI.
Graphic Design Internship at Agence La Boucherie
February 1, 2011 - June 1, 2011Graphic design internship supporting branding and print collateral.
Education
Licence in Digital Communication and Multimedia at Digital Campus Paris
January 1, 2009 - December 31, 2012Licence in Digital Communication and Multimedia at Formation Digital Campus Paris
January 1, 2009 - January 1, 2012Qualifications
Industry Experience
Software & Internet, Professional Services, Other, Media & Entertainment, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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