Ugo Cireddu

Led design for multiple technical features across marketing tech projects: a feature for the email editor to populate designs with personalization data from a web API; inbound/outbound webhooks for data syncing with third-party tools; field mapping and data transformation; updated the segmentation builder to support filtering on multiple linked objects; redesigned checkout flows ahead of a pricing rollout. Co-designed the AI image creation/edit flow to improve perceived control and reduce storage clutter. Planned and designed a new marketing channel for website popups, including setup and editor interactions. Contributed to editor interactions, content preview design, and editor workflows.

Senior Product Designer focusing on technical features across Brevo's SaaS platform. Designed an email editor feature to populate designs with personalization data from a web API, including flows to connect the API and preview content. Implemented inbound/outbound webhook data syncing with field mapping and data transformation. Updated the segmentation builder to support filtering on multiple linked objects. Redesign of checkout flows ahead of a pricing rollout. Co-designed the AI image creation & edit flow for the email editor to increase perceived control and reduce storage clutter. Created a new marketing channel to display website/mobile app popups, handling setup and editor interactions.

End-to-end design of a new loyalty product for retailers. Created a scalable loyalty program solution usable by non-technical marketing teams, with flows for program creation, reward management, and performance tracking. Ensured a consistent UX across configuration and end-customer usage. Delivered significant business impact including ARR from major retail clients.