Hello, I’m Uğur Portakal, a digital content and marketing professional based in Istanbul. I specialize in creating Turkish and English content for trade shows and digital campaigns, with a focus on lead generation, audience engagement, and cross-functional collaboration. I love turning complex industry topics into accessible stories and working with product, sales, and marketing teams to craft integrated, results-driven campaigns. Outside of work, I enjoy learning new tools and sharing knowledge with teams to drive measurable impact.

Uğur Portakal

Hello, I’m Uğur Portakal, a digital content and marketing professional based in Istanbul. I specialize in creating Turkish and English content for trade shows and digital campaigns, with a focus on lead generation, audience engagement, and cross-functional collaboration. I love turning complex industry topics into accessible stories and working with product, sales, and marketing teams to craft integrated, results-driven campaigns. Outside of work, I enjoy learning new tools and sharing knowledge with teams to drive measurable impact.

Available to hire

Hello, I’m Uğur Portakal, a digital content and marketing professional based in Istanbul. I specialize in creating Turkish and English content for trade shows and digital campaigns, with a focus on lead generation, audience engagement, and cross-functional collaboration.

I love turning complex industry topics into accessible stories and working with product, sales, and marketing teams to craft integrated, results-driven campaigns. Outside of work, I enjoy learning new tools and sharing knowledge with teams to drive measurable impact.

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Language

Turkish
Fluent
English
Fluent

Work Experience

Digital Content Producer at ICA Events
August 1, 2025 - October 19, 2025
Producing Turkish and English content for ICA Events' portfolio of trade shows in Türkiye across build & interiors, construction, cold chain, food/drink, cosmetics/skin care, tourism/travel and rail industries; overseeing production of all digital content (mailings, PPC campaigns, market reports, case studies) to generate sales leads; researching industry news to keep content up-to-date and relevant to target audiences.
Digital Marketing Specialist at Garanti Pension and Life
February 1, 2017 - October 19, 2025
Managing social media agencies, identifying best practices in social media, SEM, SEO and various digital consumer touch points that drive awareness for the company’s social and digital campaigns; continuously analyzing and managing paid social media strategy and assessing what is effective; implementing dynamic action plans for social media platforms; producing content to generate sales leads and managing targeted projects across all channels; handling customer inquiries, complaints, and requests coming from digital channels; integrating digital marketing initiatives that reach across departments including sales, PR/corporate communications, digital, HR, promotions, and marketing.
Community Manager at Peak Games
February 1, 2016 - October 19, 2025
Managing social media accounts of the company’s leading games (accounts ranging from 400K to 5M followers); developing social media and community management strategies; creating content and publishing, monitoring, and moderating them across different social networks; solving in-game user inquiries (tickets); effectively building engaged online communities within North American, European and Turkish markets; working collaboratively with the Product and Marketing teams to develop consistent and integrated social strategies; generating and distributing trend, fan feedback, and metric reports.
Project Intern at Fongogo.com
August 1, 2014 - October 19, 2025
Responsible for managing various projects and producing bilingual content for Fongogo.com, an Istanbul based crowdfunding company.
Copywriting and Social Media Intern at Mind the Ad
November 1, 2013 - October 19, 2025
Responsible for managing various social media accounts for brands like Kinder Chocolate, Nutella, Tic Tac, DEVE Magazine, Facet o Face the Eventsetter.
Editorial Intern at Infomag Publishing
July 1, 2013 - October 19, 2025
Producing content in Turkish and English for Skylife (Turkish Airlines in-flight magazine), Skylife Business, Bloomberg Businessweek TR, Harvard Business Review TR, Anadolujet (AnadoluJet in-flight magazine), Guinness World Records TR, Bizden Haberler (Koç Holding corporate magazine).

Education

BA in Western Languages and Literatures at Boğaziçi University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services