Social media management and content specialist with end-to-end experience across content strategy, short-form video, graphic design, and performance optimization (Meta ads and organic growth). Skilled in developing cohesive brand storytelling, managing multi-client calendars and workflows, and turning analytics into actionable improvements.

Janel Erika Urrutia

Social media management and content specialist with end-to-end experience across content strategy, short-form video, graphic design, and performance optimization (Meta ads and organic growth). Skilled in developing cohesive brand storytelling, managing multi-client calendars and workflows, and turning analytics into actionable improvements.

Available to hire

Social media management and content specialist with end-to-end experience across content strategy, short-form video, graphic design, and performance optimization (Meta ads and organic growth). Skilled in developing cohesive brand storytelling, managing multi-client calendars and workflows, and turning analytics into actionable improvements.

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Language

English
Fluent

Work Experience

Social Media & Content Specialist at Client in USA
October 7, 2024 - January 29, 2026
On-Site Marketing & Reservations Associate at Baia Elanora Beach Resort (Philippines)
October 1, 2024 - Present
Managed on-site marketing and reservations; created promotional materials and marketing campaigns; assisted in planning events to increase bookings and visibility; responded to customer inquiries across email, phone, and social channels.
Social Media Manager & Content Specialist at Remote (Australia-focused work noted with Surveys (Australia))
June 1, 2023 - September 1, 2024
Managed social media accounts and content creation across multiple clients, overseeing publishing and overall platform growth. Produced short-form video and visual content aligned to audience behavior and platform trends; designed marketing assets consistent with brand guidelines. Wrote captions, hooks, and promotional copy, executed Meta ad campaigns, and optimized creatives based on performance metrics. Improved organic video engagement from ~2K to 6–18K views per post via content optimization. Built and maintained SOPs, documentation, and digital project databases; supported remote workflow and coordination using tools such as Notion, Monday.com, Trello, ClickUp, Wrike, and CRM platforms (HubSpot, Zoho CRM).
Social Media & Content Specialist / Self-Employed (Freelance)
June 1, 2022 - Present
Self-employed/contract remote content work supporting social media and content needs across clients. Coordinated content creation and publishing schedules and contributed to client growth through optimized posts and creatives.
Administrative & Content Assistant at Private Client (USA)
June 1, 2022 - May 1, 2024
Provided remote administrative and content support for a private client, handling inbox, calendar, and day-to-day administrative tasks. Managed supplier sourcing and e-commerce operations. Created marketing materials and social media content; assisted with Shopify setup and content organization.
On-Site Marketing & Reservations Associate at Baia Elanora Beach Resort (Philippines)
June 1, 2022 - June 1, 2023
Managed on-site marketing and reservations; created promotional materials and marketing campaigns; assisted in planning events to increase bookings and visibility; responded to customer inquiries across email, phone, and social channels.
On-site Marketing & Reservations Associate (Social Media & Engagement) at Bai a Elan o ra Beach Resort (Philippines)
February 1, 2021 - November 1, 2021
Managed social media content and customer engagement across platforms. Created promotional materials and marketing campaigns to drive bookings through promotions and events. Responded to customer inquiries across email, phone, and social channels. Helped contribute to fully booked periods and repeat customer referrals.
Remote Social Media & Content Specialist at Self Employed, Contract (USA)
February 1, 2021 - November 1, 2021
Managed social media accounts, oversaw content creation and posting across multiple client accounts; designed promotional materials and marketing campaigns; assisted in planning events to increase bookings and visibility; responded to customer inquiries across email, phone, and social channels.
Executive Assistant at Client in Philippines
January 7, 2018 - February 27, 2020

Education

Bachelor of Arts in Production Design at De La Salle-College of Saint Benilde
January 1, 2014 - December 31, 2018
Bachelor of Arts in Production Design at De La Salle-College of Saint Benilde
January 1, 2014 - January 1, 2018
Bachelor of Arts in Production Design at De La Salle - College of Saint Benilde
January 1, 2014 - January 1, 2018
Bachelor of Arts in Productio n Design at De La Salle - College of Saint Benilde
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet, Retail