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Freelance digital marketer with 15+ years’ experience creating content marketing strategies for non-profit and B2C brands. Lucy drives purpose-led growth through strong creative direction, performance-focused paid and organic media, video editing, and data-informed optimization—helping teams turn content into measurable results.…

Lucy Marskell

Content Creator, Marketing Strategist, Brand Designer, +6

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Freelance digital marketer with 15+ years’ experience creating content marketing strategies for non-profit and B2C brands. Lucy drives purpose-led growth through strong creative direction, performance-focused paid and organic media, video editing, and data-informed optimization—helping teams turn content into measurable results.…

Available to hire

Freelance digital marketer with 15+ years’ experience creating content marketing strategies for non-profit and B2C brands.

Lucy drives purpose-led growth through strong creative direction, performance-focused paid and organic media, video editing, and data-informed optimization—helping teams turn content into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

Chinese

Beginner

Work Experience

Freelance Digital Marketer & Founder at Happy Poetic A Designs

January 1, 2026 - Present

Runs a content marketing agency helping SMEs create marketing that moves people to take action. Delivers purpose-driven, visually-led B2C and B2B marketing through web design, expert video editing, and social media that drives results. Works with clients across wellness and beauty, ecommerce vintage fashion startups, and spoken-word street artists, translating brand goals into high-performing content and acquisition systems.

Marketing & Acquisition Officer at Mission Aviation Fellowship

July 1, 2025 - January 16, 2026

Marketing & Acquisition Officer at Mercy Aviation Fellowship (MAF)

July 1, 2024 - January 1, 2026

Led MAF’s advertising strategy across print magazines, digital display/lead boards, radio and podcasts. Worked with an external agency to create Meta and Google Ads campaigns, launching and optimizing through A/B testing and targeting. Collaborated with the events team to develop acquisition creative ideas and presented/exhibited at festivals and events. Updated MAF social media and website and produced data analytics reports to measure performance. Led the marketing strategy for MAF’s mobile app “Wingmate” with external developers.

Communication Coordinator at National Film and Television School (NFTS)

July 1, 2023 - June 1, 2024

Created engaging promotional content for open days, events, and behind-the-scenes insights into the film school’s atmosphere. Supported the marketing team with project management, website updates, email marketing, and wrote articles for online news and press release sections. Led/ran campus tours for prospective students from diverse global backgrounds, including visitors from regions as distant as Canada, Australia, and India, showcasing world-class facilities.

Communications Coordinator at National Film & Television School

July 1, 2023 - June 30, 2024

Creating and editing captivating content to promote open days, events, and exclusive insights into the vibrant atmosphere of the film school. Supporting the marketing team with project management, website updates, email marketing and writing articles for online news and press releases section.

Digital Content Officer at Compassion UK

March 1, 2021 - February 28, 2023

Creating digital content for Compassion’s social media channels and reach in over 8 million people a month. Connecting over 150 staff through internal company communications weekly newsletters, emails and Teams notices.

Media Sales Executive at Newsquest

January 1, 2015 - January 1, 2016

Designed and sold print and digital advertising for clients including The Royal College of Nursing and The Royal Mint. Maintained key relationships across South East and London newspapers. Focused on hitting KPIs and delivering excellent customer service within a sales environment.

Media Sales Executive at Newsquest

January 1, 2014 - December 31, 2017

Produced content and supported advertising sales for regional/local newspapers; involved in community events and media projects.

Podcast Presenter / Radio Host at Premier Christian Media / Wycombe Sound / JSI (youth charity)

January 1, 2013 - January 1, 2017

Head-hunted to present two international prime-time radio shows involving interviews with rappers and hosting conversations about youth culture. Increased sponsorship advertising and improved listener ratings through radio production skills. Also served as radio presenter at Wycombe Sound and supported youth mentoring and creative initiatives through JSI, including writing and commissioning articles for young adults and mentoring young leaders.

Radio Presenter at Wycombe Sound

January 1, 2013 - December 31, 2014

Produced and co-presented two international weekly radio shows/podcasts. Liaised with urban artists to promote albums and presented an interactive call-in show for young people in London.

Magazine Editor at SJI

January 1, 2012 - December 31, 2014