Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Nicole Lam, a graphic designer with over 17 years of experience helping brands communicate clearly through branding, packaging, signage, and retail graphics. I've led design initiatives for major brands and SMEs alike, ensuring consistent brand identity across in-store, print, and digital channels. I founded BrainstormTeam Design & Marketing in Hong Kong, building a design house that served as a panel graphic design provider for the Hong Kong Trade Development Council. I specialize in translating complex ideas into visually engaging solutions—from corporate identity and packaging to trade show graphics and shop frontage—delivering cohesive brand systems that drive engagement and growth.…I'm Nicole Lam, a graphic designer with over 17 years of experience helping brands communicate clearly through branding, packaging, signage, and retail graphics. I've led design initiatives for major brands and SMEs alike, ensuring consistent brand identity across in-store, print, and digital channels. I founded BrainstormTeam Design & Marketing in Hong Kong, building a design house that served as a panel graphic design provider for the Hong Kong Trade Development Council. I specialize in translating complex ideas into visually engaging solutions—from corporate identity and packaging to trade show graphics and shop frontage—delivering cohesive brand systems that drive engagement and growth.

Nicole Lam

Graphic Designer, Brand Designer, Logo Designer, +2





I'm Nicole Lam, a graphic designer with over 17 years of experience helping brands communicate clearly through branding, packaging, signage, and retail graphics. I've led design initiatives for major brands and SMEs alike, ensuring consistent brand identity across in-store, print, and digital channels. I founded BrainstormTeam Design & Marketing in Hong Kong, building a design house that served as a panel graphic design provider for the Hong Kong Trade Development Council. I specialize in translating complex ideas into visually engaging solutions—from corporate identity and packaging to trade show graphics and shop frontage—delivering cohesive brand systems that drive engagement and growth.…I'm Nicole Lam, a graphic designer with over 17 years of experience helping brands communicate clearly through branding, packaging, signage, and retail graphics. I've led design initiatives for major brands and SMEs alike, ensuring consistent brand identity across in-store, print, and digital channels. I founded BrainstormTeam Design & Marketing in Hong Kong, building a design house that served as a panel graphic design provider for the Hong Kong Trade Development Council. I specialize in translating complex ideas into visually engaging solutions—from corporate identity and packaging to trade show graphics and shop frontage—delivering cohesive brand systems that drive engagement and growth.

Available to hire

I’m Nicole Lam, a graphic designer with over 17 years of experience helping brands communicate clearly through branding, packaging, signage, and retail graphics. I’ve led design initiatives for major brands and SMEs alike, ensuring consistent brand identity across in-store, print, and digital channels.

I founded BrainstormTeam Design & Marketing in Hong Kong, building a design house that served as a panel graphic design provider for the Hong Kong Trade Development Council. I specialize in translating complex ideas into visually engaging solutions—from corporate identity and packaging to trade show graphics and shop frontage—delivering cohesive brand systems that drive engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer at W. Wing Yip PLC

May 1, 2022 - Present

Lead and manage all graphic design initiatives across the business, ensuring consistency and creativity across a wide range of visual communications. Design and produce in-store promotional materials including daily promotional posters, shelf barkers, and seasonal campaigns. Oversee the revamp of store navigation signage to enhance the customer journey. Design large-scale interior graphics for head office (wall murals, glass decals, branded doors) and exterior graphics for retail stores (mega banners, fascia signage, front-of-store visuals). Lead packaging design for multiple product lines and design corporate vehicle graphics. Manage internal/external marketing collateral and end-to-end project management with internal teams and vendors.

Founder / Sole Proprietor at BrainstormTeam Design & Marketing

November 1, 2008 - May 1, 2021

Seasoned design professional, founded a design house and became a panel graphic design provider for the Hong Kong Trade Development Council (HKTDC). Worked with SMEs across Hong Kong to bring brands to life through corporate identity, branding, packaging, brochures, signage, event backdrops, and more; expanded capabilities into event decoration and balloon sculpture for brand activations and ceremonies.