Available to hire
I’m a strategic UX Design Leader and Senior AVP with over 23 years of experience in driving innovation and delivering user-centric solutions on a global scale. I specialize in Design Thinking, UX strategy, and user research, blending creative leadership with technical fluency to provide exceptional digital experiences that align with business goals.
I’m passionate about fostering high-performing, collaborative teams and championing human-centered design that prioritizes accessibility and usability. Over the years, I’ve led diverse design teams, worked with enterprise clients, managed complex digital ecosystems, and earned multiple innovation awards and patents along the way.
Work Experience
Design Director (User Experience) at Yuj Designs
August 31, 2023 - July 15, 2025Steered creative direction and strategy for diverse client projects, driving innovative design solutions and brand innovation. Led and inspired team members fostering a creative and growth-oriented culture. Partnered with clients to ensure resource allocation, timely delivery, and budget compliance while identifying growth opportunities. Acted as a trusted client liaison advocating design solutions. Collaborated with stakeholders to resolve strategic and design challenges and integrated latest design and cultural trends into deliverables.
Design Director (User Experience) at Yuj Designs
August 31, 2023 - July 15, 2025Directed creative strategy and design across diverse client projects, delivering innovative design solutions to accelerate brand innovation. Led and inspired team members fostering a dynamic and empowered culture. Managed client relationships, ensuring efficient resource allocation, timely delivery, and budget adherence while identifying growth opportunities. Acted as a trusted point of contact, effectively articulating and advocating design solutions to diverse audiences. Collaborated with stakeholders for seamless project design continuity and proactively integrated the latest creative and cultural trends into design deliverables.
Sr. AVP User Experience Design & Strategy at Wells Fargo
July 1, 2023 - PresentLeading design iteration sessions and constructive critiques to elevate design quality and ensure solutions meet user, business, and product needs. Championing user experience processes to foster a cultural shift toward user-centered design in an enterprise Scrum setting. Managing risks, deadlines, and providing ongoing UX support during engineering development. Leveraging research to craft data-driven UX strategies and design solutions for complex enterprise products. Partnering with product teams to translate business and technical needs into compelling designs using industry standards. Conducting remote research studies including UX audits, interviews, and usability testing. Creating concepts, wireframes, and high-fidelity designs using Figma and ensuring detailed design handoffs to engineering teams.
Sr. AVP User Experience Design & Strategy at Wells Fargo
July 1, 2023 - PresentLeading and driving design iteration sessions and critiques to elevate design quality, ensuring user, business, and product team needs are met. Championing user experience processes to foster a cultural shift towards user-centered design in an enterprise Scrum environment. Proactively managing project risks and timelines, supporting engineering teams through UX review checkpoints, and leveraging research insights to craft data-driven design solutions for complex enterprise products. Partnering with product teams to translate business needs into compelling design solutions using industry standards in interaction, content, and visual design. Designing and conducting diverse remote research studies, and using Figma to create concepts, wireframes, prototypes, and high-fidelity designs, while equipping engineering teams with premium design assets and clear guidelines to ensure accurate implementation.
Manager (User Experience) at Accenture
June 30, 2022 - July 15, 2025Directed design portfolios and developed innovative UX solutions. Ensured visual consistency and optimized efficiency across portfolios. Collaborated with global design teams on strategic design decisions and elevated design processes and culture. Fostered a diverse and inclusive team culture, recruiting and mentoring top talent. Successfully managed complex business challenges and conflict resolution. Oversaw strategic UX goals, transformed technical constraints into human-centered opportunities, and created brand guidelines, personas, and user journeys. Facilitated workshops, documented design decisions, and aligned interdisciplinary teams for successful implementation.
Manager (User Experience) at Accenture
June 30, 2022 - July 15, 2025Directed design portfolios and developed innovative UX solutions for products and software with consistent visual alignment and optimized efficiency. Collaborated with global design teams for strategic design decisions at the organizational level. Established design processes, tools, and culture setting industry standards for design excellence. Fostered a diverse and inclusive team culture, recruiting and mentoring top talent. Managed complex business challenges, demonstrated conflict resolution skills, and cultivated a high-performing design team. Delivered projects with a focus on UX vision, stakeholder management, and mentoring.
Associate Manager (User Experience Engineering) at Accenture
November 30, 2021 - July 15, 2025Defined strategic UX goals and design principles converting functional limitations into opportunities. Led resolution of complex design challenges, managed timelines, deliverables, and production processes. Created comprehensive brand guidelines, user personas, and user journeys. Articulated design decisions backed by research and usability best practices. Maintained alignment with industry trends and discovered innovative growth opportunities. Collaborated with stakeholders ensuring successful execution of initiatives, led workshops, and championed development of individual designers. Communicated and defended unified design models while coordinating with managers and architects to prioritize and oversee implementation.
Associate Manager (User Experience Engineering) at Accenture
November 30, 2021 - July 15, 2025Defined strategic UX goals and design principles, transforming technological and operational constraints into human-centered solutions. Led resolution of complex design challenges and managed timelines, deliverables, and production processes. Created brand guidelines, user personas, and mapped user journeys to craft engaging experiences. Justified design decisions using research insights and usability best practices. Maintained alignment with industry trends and identified innovative growth opportunities. Collaborated with stakeholders for successful organizational initiatives execution. Documented design decisions for team collaboration, led design workshops, and championed individual designer growth and unified design models.
Team Lead (User Experience Engineering) at Accenture
November 30, 2019 - July 15, 2025Led and managed design systems including brand identity, UI/UX, and aesthetic consistency across the organization. Mentored a versatile team of designers and developers to deliver delightful user experiences. Created a positive environment fostering experimentation and execution within the design team.
Team Lead (User Experience Engineering) at Accenture
November 30, 2019 - July 15, 2025Led management and facilitation of design systems including brand identity, UI/UX, and aesthetic consistency. Managed and mentored a versatile team of UX designers, visual designers, researchers, and developers to ensure exceptional user experiences. Spearheaded a positive environment promoting experimentation and execution, empowering an open-minded design team.
Manager UX - UI at Momspresso (Formerly MyCity4Kids)
March 31, 2017 - July 15, 2025Manager UX - UI at Momspresso (Formerly MyCity4Kids)
March 1, 2017 - July 15, 2025UX, UI and Visual Design at Freelance
August 31, 2015 - July 15, 2025UX, UI and Visual Design at Freelance
August 31, 2015 - July 15, 2025Manager- Creative Communications (Designs) at Media Agility
May 31, 2013 - July 15, 2025Manager- Creative Communications (Designs) at Media Agility
May 31, 2013 - July 15, 2025Manager - Creative Design at Businessware Inc.
September 30, 2010 - July 15, 2025Manager - Creative Design at eBusinessware Inc.
September 30, 2010 - July 15, 2025UI Designer - Developer at Businessware Inc.
September 30, 2008 - July 15, 2025UI Designer - Developer at eBusinessware Inc.
September 30, 2008 - July 15, 2025Visual & Graphic Designer at Self-Employed
January 31, 2006 - July 15, 2025Visual & Graphic Designer at Self-Employed
January 1, 2006 - July 15, 2025Education
Diploma at Foresight Edutech, New Delhi, India
January 1, 2002 - December 31, 2002Bachelor of Commerce at Delhi University, India
January 1, 2001 - December 31, 2001Diploma at Foresight Edutech, New Delhi, India
January 1, 2002 - December 31, 2002Bachelor of Commerce at Delhi University, India
January 1, 2001 - December 31, 2001Qualifications
User Zoom Advance Certification
January 11, 2030 - July 15, 2025User Zoom Essential Certification
January 11, 2030 - July 15, 2025AWS Certified Cloud Practitioner
January 11, 2030 - July 15, 2025Applied Behavioural Design
January 11, 2030 - July 15, 2025Introduction to Psychology
January 11, 2030 - July 15, 2025Emotional Design Psychology & Neuroscience (EDP)
January 11, 2030 - July 15, 2025Psychology for Digital Behaviour Change (DBC)
January 11, 2030 - July 15, 2025MIT Sloan - Certification, Mastering Design Thinking
January 11, 2030 - July 15, 2025HFI - CUA, Completed 10-day classroom training
January 11, 2030 - July 15, 2025IAAP - Professional Member
January 11, 2030 - July 15, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment
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