With five years in visual and brand design, my focus is shifting toward motion and holistic brand development. After studying Art Direction at Polimoda University in Florence, I began as a brand designer and expanded into video, photography, and print. I prioritize envisioning the entire picture and building all visual elements from the ground up.
I specialize in complete brand identities, covering naming and slogans to tone and full visual systems. My work aims to cover every aspect of a brand presence, including art directing campaigns and managing team communication. I also maintain a strong focus on print and books, ensuring every detail blends together seamlessly.
My early experiences were built by taking on as much work as I could, primarily as a multimedia brand designer at Unibrand Belgrade. The role taught me how to adjust to different programs and, more importantly, how to think like a creative regardless of the final medium I am producing for.
Joining Belgrade Pride genuinely shaped me as a creative thinker. For four consecutive years, I led campaign work end to end, from pitching concepts to the board to building visual systems responsive to the social context in Serbia. This included serving as Lead Designer for EuroPride 2022. In my second year, I stepped into a design lead role, guiding a small team and maintaining the brand identity across digital, print, video, campaigns, and post production.
Alongside full time roles, I have always freelanced through my own entity in Belgrade and now Estonia. Acting as an all round designer has taught me how to own a brand visual direction and manage expectations for high profile clients like the European Union, WWF, Yucom, Heartefact, Center E8, Belgrade Sports Association, as well as smaller businesses and independent projects.
I work with integrating different platforms, yet mostly stick to the Adobe suite, where I’m skilled in Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects. My career is increasingly focused on motion design, and I’m continually expanding my skills in that direction, experimenting with various tools and techniques.
Moreover, I utilize Figma alongside an ever-evolving stack of AI and generative tools, integrating multiple platforms simultaneously to keep my workflow dynamic and engaging. I work extensively with AI agents and node based workflows to achieve sharper results in significantly less time, using tools such as Midjourney, Firefly, Gemini, Runway, Kling, Seedream, and other generative platforms as they emerge. My approach is continuously evolving as I test new tools, techniques, and pipelines, always aiming to make the final product better, cleaner, and more refined.
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