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Creative producer with 9+ years of experience leading commercial production, branded films, music videos, digital campaigns, and social-first content for global brands including Coca-Cola, McDonald’s, Walmart, Chase, Lexus, Aflac, Pepsi, Flonase, and United Airlines. Now specializing in AI-native commercial production, cinematic product films, and hybrid workflows that combine generative AI with traditional filmmaking, editing, sound design, and post-production. Experienced translating creative concepts into production-ready campaign deliverables, managing budgets up to $850K, leading crews of 50+, building scalable production systems, and guiding projects from concept development through final delivery—serving as a cross-functional decision-maker across creative, production, vendors, and post teams.…Creative producer with 9+ years of experience leading commercial production, branded films, music videos, digital campaigns, and social-first content for global brands including Coca-Cola, McDonald’s, Walmart, Chase, Lexus, Aflac, Pepsi, Flonase, and United Airlines. Now specializing in AI-native commercial production, cinematic product films, and hybrid workflows that combine generative AI with traditional filmmaking, editing, sound design, and post-production. Experienced translating creative concepts into production-ready campaign deliverables, managing budgets up to $850K, leading crews of 50+, building scalable production systems, and guiding projects from concept development through final delivery—serving as a cross-functional decision-maker across creative, production, vendors, and post teams.

URWA ZUBAIR

Film Producer, Creative Producer, Film Director, +5

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Creative producer with 9+ years of experience leading commercial production, branded films, music videos, digital campaigns, and social-first content for global brands including Coca-Cola, McDonald’s, Walmart, Chase, Lexus, Aflac, Pepsi, Flonase, and United Airlines. Now specializing in AI-native commercial production, cinematic product films, and hybrid workflows that combine generative AI with traditional filmmaking, editing, sound design, and post-production. Experienced translating creative concepts into production-ready campaign deliverables, managing budgets up to $850K, leading crews of 50+, building scalable production systems, and guiding projects from concept development through final delivery—serving as a cross-functional decision-maker across creative, production, vendors, and post teams.…Creative producer with 9+ years of experience leading commercial production, branded films, music videos, digital campaigns, and social-first content for global brands including Coca-Cola, McDonald’s, Walmart, Chase, Lexus, Aflac, Pepsi, Flonase, and United Airlines. Now specializing in AI-native commercial production, cinematic product films, and hybrid workflows that combine generative AI with traditional filmmaking, editing, sound design, and post-production. Experienced translating creative concepts into production-ready campaign deliverables, managing budgets up to $850K, leading crews of 50+, building scalable production systems, and guiding projects from concept development through final delivery—serving as a cross-functional decision-maker across creative, production, vendors, and post teams.

Available to hire

Creative producer with 9+ years of experience leading commercial production, branded films, music videos, digital campaigns, and social-first content for global brands including Coca-Cola, McDonald’s, Walmart, Chase, Lexus, Aflac, Pepsi, Flonase, and United Airlines. Now specializing in AI-native commercial production, cinematic product films, and hybrid workflows that combine generative AI with traditional filmmaking, editing, sound design, and post-production.

Experienced translating creative concepts into production-ready campaign deliverables, managing budgets up to $850K, leading crews of 50+, building scalable production systems, and guiding projects from concept development through final delivery—serving as a cross-functional decision-maker across creative, production, vendors, and post teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

Intermediate

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Beginner

Work Experience

Founder & AI Creative Producer at Creative Studio

January 1, 2026 - Present

Founded an independent creative studio producing cinematic brand films, AI-native commercials, product films, and hybrid campaigns. Led projects from concept development and visual strategy through prompt engineering, AI art direction, editing, sound design, and final delivery. Developed hybrid production models combining generative AI with live-action filmmaking, post-production, motion design, voiceover, music, and sound. Built repeatable AI production workflows across tools including Google Veo, Runway, Higgsfield, Kling, Seedance, Midjourney, OpanArt, Claude, ChatGPT, ElevenLabs, Suno, and Adobe Premiere Pro/Creative Cloud/CapCut/Canva/Frame.io, while applying commercial production discipline across feasibility, scheduling, versioning, stakeholder reviews, and delivery. Oversaw end-to-end production decisions and ensured campaign-ready outputs.

Supervising Producer at NGL Studios

January 1, 2023 - January 1, 2026

Owned end-to-end production across broadcast, digital, branded, and social campaigns for 20+ clients, managing budgets up to $850K. Led creative and production strategy from scope and feasibility through shoot execution, post-production, and final delivery. Built scalable workflows that contributed to a 35% increase in departmental gross margin through improved resourcing and reduced overhead. Served as primary production decision-maker on set, leading crews of 50+ and resolving creative, logistical, and budget challenges in real time. Sourced, negotiated, and managed vendors, crew, talent, locations, and post-production partners across major production markets. Led and mentored a five-person production team across multiple concurrent high-volume projects.

Senior Producer at MITÚ

January 1, 2020 - January 1, 2023

Produced 40+ social-first, digital, branded, and integrated campaigns for entertainment and consumer brands. Managed projects from creative brief through delivery while exceeding budgets over $500K. Translated creative concepts into executable production plans balancing scope, schedule, budget, and platform needs. Managed vendors, sourcing, contracts, permits, talent, crew logistics, and post-production across concurrent productions. Managed and mentored a three-person team producing culturally resonant content for multicultural and U.S. Hispanic audiences.

Associate Producer at Crew Films

January 1, 2016 - January 1, 2017

Coordinated production logistics including schedules, permits, contracts, crew operations, and resource planning. Supported budget management, timelines, and on-set execution across commercial and narrative projects.