Usama Ijaz
I’m a content writer and copywriter with 5+ years of experience creating SEO-optimized blog posts, service pages, and product page content that’s designed to drive engagement and conversions.
About
I’m a content writer and copywriter with 5+ years of experience creating SEO-optimized blog posts, service pages, and product page content that’s designed to drive engagement and conversions. I specialize in keyword research, on-page SEO, and content structure for sectors including decor, sports, real estate, contracting, interior design, eCommerce, tech, and service-based websites.
In my recent roles, I’ve supported UAE web projects by publishing and optimizing content on WordPress and CMS platforms, helping new websites gain organic traffic and supporting lead generation. I also collaborate closely with web and creative teams, use tools like Ahrefs, SEMrush, Google Search Console, and Google Analytics to track performance, and manage social media content using Canva to keep brands consistent and effective.
- 6 years' experience
- Joined September 2026
Languages
- EnglishAdvanced
- UrduAdvanced
Industry experience
- Media & Entertainment
- Real Estate & Construction
- Retail
- Professional Services
- Consumer Goods
- Software & Internet
- Computers & Electronics
Work experience· 6 roles
Write SEO-optimized, conversion-focused content for 160+ UAE websites. Create content for flooring, curtains, blinds, carpets, renovations, interior design, home improvement, carpet cleaning, and installation services. Conduct keyword research and optimize content for search engines and user engagement. Publish and optimize content on WordPress and other CMS platforms, helping newly launched websites gain organic traffic within weeks to support lead generation and sales. Coordinate with web developers, UI/UX designers, graphic designers, and ads experts to improve overall content quality and performance.
Write SEO-optimized, conversion-focused content for 160+ UAE websites. Create and optimize content for flooring, curtains, blinds, carpets, renovations, interior design, home improvement, carpet cleaning, and installation services. Conduct keyword research and optimize content for search engines and user engagement. Publish and optimize content on WordPress and other CMS platforms, and support organic traffic growth for newly launched websites within weeks to contribute to lead generation and sales. Coordinate with web developers, UI/UX designers, graphic designers, and ads experts to align content with overall site and marketing goals.
Develop SEO-driven blogs, landing pages, service pages, and product/website pages for clients across fitness, home decor, sports, real estate, contracting, interior design, eCommerce, tech, and informational niches. Collaborate with the team and web designers to produce customer success stories and product documentation. Apply on-page SEO techniques and keyword strategy across all content. Use Google Analytics, Google Search Console, Ahrefs, and SEMrush to track performance and optimize campaigns.
Education
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