I am a creative and results-driven TikTok & Short-Form Video Content Creator, Social Media Strategist, and AI Content Consultant with 6+ years of experience. I specialize in producing viral TikTok and Instagram Reels content for e-commerce brands, cinematic UGC storytelling, and end-to-end content systems from script development to sales conversion. I currently run my own content agency with full-funnel expertise covering strategy, video production, editing, and AI-powered workflow automation. I have a proven track record of scaling brand presence through high-performance short-form content, and I am pursuing a Master’s in Media and Communication Sciences at Technische Universität Ilmenau.

Rao Muhammad Usama Ghaffar

I am a creative and results-driven TikTok & Short-Form Video Content Creator, Social Media Strategist, and AI Content Consultant with 6+ years of experience. I specialize in producing viral TikTok and Instagram Reels content for e-commerce brands, cinematic UGC storytelling, and end-to-end content systems from script development to sales conversion. I currently run my own content agency with full-funnel expertise covering strategy, video production, editing, and AI-powered workflow automation. I have a proven track record of scaling brand presence through high-performance short-form content, and I am pursuing a Master’s in Media and Communication Sciences at Technische Universität Ilmenau.

Available to hire

I am a creative and results-driven TikTok & Short-Form Video Content Creator, Social Media Strategist, and AI Content Consultant with 6+ years of experience. I specialize in producing viral TikTok and Instagram Reels content for e-commerce brands, cinematic UGC storytelling, and end-to-end content systems from script development to sales conversion.

I currently run my own content agency with full-funnel expertise covering strategy, video production, editing, and AI-powered workflow automation. I have a proven track record of scaling brand presence through high-performance short-form content, and I am pursuing a Master’s in Media and Communication Sciences at Technische Universität Ilmenau.

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Language

Urdu
Fluent
English
Fluent
German
Beginner

Work Experience

Intern – Social Media & Content at Colourgraphie
February 1, 2026 - Present
Executed social media optimization and management strategies to enhance brand visibility and engagement. Supported TikTok and Instagram Reels content creation, digital marketing, and AI-assisted content workflows.
Founder & Content Strategist at Content Agency
January 1, 2023 - Present
Founded and operate an end-to-end content agency: script ideation, content strategy, video production, editing, and sales-driven distribution. Built full-funnel strategies across TikTok, Instagram Reels, and Facebook, generating viral short-form content with millions of views.
Social Media Manager (Internship) at PRADIYA
October 1, 2025 - December 1, 2025
Managed social media channels and created high-impact TikTok and Reels video content for brand campaigns. Delivered full video editing, shooting, and content strategy.
Freelance Video Editor & Graphic Designer at Upwork (Remote)
April 1, 2020 - Present
Collaborated with international brands to scale online presence through professional video editing, social media content, and graphic design. Delivered high-quality short-form video production and editing projects supporting e-commerce and digital marketing goals.
Videographer & Video Editor at Tijarat News
January 1, 2020 - January 1, 2022
Produced and edited news stories, social media videos, and digital content under tight deadlines. Managed full post-production workflow including color grading and audio mixing.
Intern – Documentary Filmmaker at Pakistan Peace Collective, Ministry of Information
January 1, 2019 - January 1, 2020
Conceptualized, shot, and edited nationally distributed documentary content.
Intern – Social Media & Content at Colourographie
February 1, 2026 - Present
Executed social media optimization (SMO) and management strategies to enhance brand visibility and engagement; supported TikTok and Instagram Reels content creation, digital marketing, and AI-assisted content workflows.

Education

Master of Arts – Media and Communication Sciences at Technische Universität Ilmenau
January 1, 2024 - May 14, 2026
Bachelor of Science – Mass Communication at University of Sargodha
January 1, 2016 - January 1, 2020
Master of Arts at Technische Universität Ilmenau
January 1, 2024 - May 14, 2026
Bachelor of Science in Mass Communication at University of Sargodha
January 1, 2016 - January 1, 2020

Qualifications

Midjourney AI Content Creation
January 11, 2030 - May 14, 2026
ChatGPT for Digital Media & Content Strategy
January 11, 2030 - May 14, 2026
Claude AI for Content Automation & Strategy
January 11, 2030 - May 14, 2026
Digital Marketing
January 11, 2030 - May 14, 2026
Graphic Design
January 11, 2030 - May 14, 2026
Video Editing & Shooting (PRADIYA)
January 11, 2030 - May 14, 2026
Midjourney AI Content Creation
January 11, 2030 - May 14, 2026
ChatGPT for Digital Media & Content Strategy
January 11, 2030 - May 14, 2026
Claude AI for Content Automation & Strategy
January 11, 2030 - May 14, 2026
Digital Marketing
January 11, 2030 - May 14, 2026
Graphic Design
January 11, 2030 - May 14, 2026
Video Editing & Shooting (PRADIYA)
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Other