Available to hire
Hi, I’m Sabeen Asif, a creative graphic designer based in Milton, Ontario. I specialize in branding, motion graphics, and digital marketing, helping brands tell their stories with cohesive visuals and engaging experiences.
Hi there! Over the years I’ve freelanced and contributed to corporate branding projects, designing logos, brochures, social media content, and short-form videos. I enjoy collaborating with cross-functional teams, embracing new tools, and continuously growing as a designer.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Data Analyst & Graphic Designer at Freelance
March 1, 2023 - PresentConducted data-driven market analysis and developed automated Tableau dashboards to track digital marketing performance, increasing engagement by 15% and optimizing campaign strategies. Designed brand assets including logos, graphics, and book covers, and produced promotional videos which enhanced brand identity and visibility. Managed Meta Business Suite campaigns to achieve a 20% boost in audience engagement.
New Vision Engineer at Pakistan State Oil (PSO)
December 31, 2006 - July 21, 2025Conducted strategic location analysis and led a team to design optimized petrol pump layouts, expanding market reach, improving operational efficiency, and securing approvals for high-yield project locations. Designed and maintained automated financial tracking systems, which reduced errors by 30% and enhanced compliance to drive revenue growth.
Freelance Graphic Designer & Digital Marketer at Self-employed
March 1, 2023 - PresentDesigning ad creatives and landing pages optimized for A/B testing and multi-platform performance, which boosted client click-through rates by up to 25%. Producing motion graphics and short-form videos for Meta, TikTok, and YouTube ads, leading to a 30% increase in engagement. Applying CRO strategies and heatmapping insights to refine user journeys and improve conversion rates. Created over 50 brand assets including logos, brochures, and social media visuals for startups and SMEs.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - August 5, 2025Led branding and corporate identity projects for retail outlets, improving visual appeal and brand recognition across multiple locations. Designed marketing visuals and promotional materials, contributing to increased customer engagement and visibility. Collaborated with cross-functional teams on strategic layout and expansion projects to optimize retail footprint.
Data Analyst & Graphic Designer at Freelance
March 1, 2023 - PresentConducted data-driven market analysis and developed automated Tableau dashboards to track digital marketing performance, resulting in a 15% increase in engagement and optimized campaign strategies. Designed brand assets including logos, graphics, book covers, and promotional videos to enhance brand identity and visibility. Managed Meta Business Suite campaigns achieving a 20% boost in audience engagement.
New Vision Engineer at Pakistan State Oil (PSO)
December 31, 2006 - August 9, 2025Led strategic location analysis and team management to design optimized petrol pump layouts, expanding market reach and improving operational efficiency. Secured approvals for high-yield project locations. Designed and maintained automated financial tracking systems that reduced errors by 30%, enhanced compliance, and supported revenue growth.
Data Analyst / Graphic Designer at Freelancer
March 1, 2023 - PresentConducted data analysis for small businesses, identifying trends and providing actionable insights to improve decision-making. Created data visualizations and dashboards using Tableau to present findings to clients, enhancing their understanding of key metrics. Utilized SQL to query and analyze large datasets, improving data accuracy and reporting efficiency. Designed infographics and reports using Adobe Illustrator and Photoshop to visually communicate data insights. Collaborated with clients to define key performance indicators (KPIs) and develop data-driven strategies.
New Vision Engineer at PSO
December 31, 2006 - August 20, 2025Performed location analysis using statistical tools and spatial data, identifying high-yield sites for new petrol pumps, which contributed to a 10% increase in revenue. Designed and maintained finance sheets for petrol pump operations, reducing manual entry errors by 30% through improved data accuracy and compliance. Analyzed sales and operational data to identify inefficiencies and recommend process improvements. Collaborated with cross-functional teams to gather and analyze data for strategic decision-making.
Graphic Designer & Digital Marketer at Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created high-quality marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media marketing campaigns using Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 9, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Graphic Designer & Digital Marketer (Freelance) at Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created high-quality marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media marketing campaigns using Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 9, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Graphic Designer & Digital Marketer at Freelance / Self-employed
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media campaigns via Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 9, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Graphic Designer & Digital Marketer at Freelance
March 1, 2023 - PresentAs a self-employed designer and digital marketer, I design logos, brochures, company profiles, and social media visuals; I create marketing visuals for campaigns and video animations; I develop motion graphics using Premiere Pro & After Effects; I manage social media campaigns via Meta Business Suite, increasing engagement by 20%.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 9, 2025Led branding and corporate identity projects for PSO retail outlets, designed marketing materials to improve consumer engagement and brand awareness, and collaborated with teams to develop strategic location plans to enhance visibility and customer reach.
Graphic Designer & Digital Marketer at Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created high-quality marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media marketing campaigns using Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 14, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Freelance Graphic Designer & Digital Marketer at Self-Employed / Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created high-quality marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media marketing campaigns using Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 14, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Freelance Graphic Designer & Digital Marketer at Self-employed / Freelance (Various Brands)
March 1, 2023 - PresentDesigned logos, brochures, company profiles, and social media banners for various brands, ensuring brand consistency and audience engagement. Created high-quality marketing visuals for digital campaigns, presentations, and video animations. Developed motion graphics and short-form video content using Premiere Pro & After Effects for social media engagement. Managed social media marketing campaigns using Meta Business Suite, increasing engagement by 20% through targeted visual content.
New Vision Engineer at Pakistan State Oil (PSO)
January 1, 2006 - September 14, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Graphic Designer & Digital Marketer at Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, social media banners, presentations, and UI/UX interfaces, ensuring brand consistency and engaging visuals. Created motion graphics and short-form videos using Premiere Pro & After Effects to support digital marketing campaigns. Managed social media marketing campaigns via Meta Business Suite, increasing audience engagement by 20% through targeted visual content.
Project Engineer at Pakistan State Oil
January 1, 2006 - October 11, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Graphic Designer & Digital Marketer at Freelance
March 1, 2023 - PresentDesigned logos, brochures, company profiles, social media banners, presentations, and UI/UX interfaces, ensuring brand consistency and engaging visuals. Created motion graphics and short-form videos using Premiere Pro & After Effects to support digital marketing campaigns. Managed social media marketing campaigns via Meta Business Suite, increasing audience engagement by 20% through targeted visual content.
Project Engineer at Pakistan State Oil
January 1, 2006 - October 11, 2025Led branding and corporate identity projects for retail outlets, ensuring visually appealing layouts aligned with company guidelines. Designed marketing materials and promotional visuals to improve consumer engagement and brand awareness. Collaborated with teams to develop strategic location plans, enhancing visibility and customer reach.
Education
Bachelor of Engineering (B.E) at NED University, Karachi, Pakistan
January 1, 1996 - March 31, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (Civil) at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 1, 2000Bachelor of Engineering (B.E) in Civil Engineering at NED University, Karachi, Pakistan
January 1, 1996 - March 31, 2000Qualifications
Google Data Analytics Certificate
January 1, 2024 - December 31, 2024Graphic Design & Video Editing (Adobe Suite)
January 1, 2023 - December 31, 2023Social Media Marketing (Meta Certified)
January 1, 2023 - December 31, 2023Google Data Analytics – Coursera
January 1, 2024 - August 5, 2025Graphic Design & Video Editing – DigiSkills
January 1, 2023 - August 5, 2025Social Media Marketing – DigiSkills
January 1, 2023 - August 5, 2025Google Data Analytics Certificate
January 1, 2024 - August 9, 2025Graphic Design & Video Editing (Adobe Suite)
January 1, 2023 - August 9, 2025Social Media Marketing (Meta Certified)
January 1, 2023 - August 9, 2025Google Data Analytics
January 11, 2030 - August 20, 2025Tableau Desktop Specialist
January 11, 2030 - August 20, 2025SQL for Data Analysis
January 11, 2030 - August 20, 2025Advanced Excel for Business
January 11, 2030 - August 20, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects)
January 1, 2023 - September 9, 2025Google Data Analytics Certificate (Google, Coursera)
January 1, 2024 - September 9, 2025Social Media Marketing
January 1, 2023 - September 9, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects)
January 1, 2023 - September 9, 2025Google Data Analytics Certificate
January 1, 2024 - September 9, 2025Social Media Marketing
January 1, 2023 - September 9, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects)
January 1, 2023 - September 9, 2025Google Data Analytics Certificate
January 1, 2024 - September 9, 2025Social Media Marketing
January 1, 2023 - September 9, 2025Graphic Design & Video Editing
January 1, 2023 - September 9, 2025Google Data Analytics Certificate
January 1, 2024 - September 9, 2025Social Media Marketing
January 1, 2023 - September 9, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects)
January 1, 2023 - September 14, 2025Google Data Analytics Certificate
January 1, 2024 - September 14, 2025Social Media Marketing
January 1, 2023 - September 14, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects) (DigiSkills Pakistan – 2023)
January 1, 2023 - September 14, 2025Google Data Analytics Certificate (Google, Coursera – 2024)
January 1, 2024 - September 14, 2025Social Media Marketing (DigiSkills Pakistan – 2023)
January 1, 2023 - September 14, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe AfterEffects)
January 1, 2023 - September 14, 2025Google Data Analytics Certificate
January 1, 2024 - September 14, 2025Social Media Marketing
January 1, 2023 - September 14, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects)
January 1, 2023 - October 11, 2025Google Data Analytics Certificate
January 1, 2024 - October 11, 2025Social Media Marketing
January 1, 2023 - October 11, 2025Graphic Design & Video Editing (Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe AfterEffects) (DigiSkills Pakistan – 2023)
January 1, 2023 - October 11, 2025Google Data Analytics Certificate (Google, Coursera – 2024)
January 1, 2024 - October 11, 2025Social Media Marketing (DigiSkills Pakistan – 2023)
January 1, 2023 - October 11, 2025Industry Experience
Professional Services, Energy & Utilities, Media & Entertainment, Financial Services, Retail, Software & Internet, Other
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