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I’m a communications, PR, and brand strategy leader with 15+ years of experience building trusted narratives, shaping brand voice, and driving growth through clear, compelling storytelling. I help organizations communicate clearly during complex, high-stakes, and high-visibility moments, ensuring messaging drives both business outcomes and audience trust. I've partnered with global brands, high-growth organizations, and mission-driven teams to translate complex business priorities into clear, actionable messaging for executives, employees, customers, and external stakeholders. My background spans global corporate communications, executive communications, earned media, and enterprise social and content strategy. I have supported communications for major business moments, leadership visibility initiatives, global employee communications, and high-profile brand and reputation programs in fast-moving, highly cross-functional environments. I’ve worked closely with executive leadership, PR, legal, policy, and creative teams to deliver communications that are strategically sound, compliant, and audience-centered. I quickly diagnose communication gaps, build trust with stakeholders, and develop strategies that not only inform, but drive engagement, adoption, and measurable business impact. I do my best work in fast-paced environments where clarity, speed, timing, quality, and stakeholder trust are critical to success, combining strong writing with strategic thinking and outcome-oriented leadership. Areas where I most often support clients include: - Executive communications and leadership narrative development - Enterprise internal and external communications strategy - Complex program and initiative communications - Reputation strategy and communications - Social media and content strategy tied to reputation and business outcomes - Cross-functional communications for high-visibility initiatives I currently support enterprise clients through consulting and am open to strategic communications consulting engagements, longer-term project support, and embedded communications partnerships within complex, high-impact environments where I can drive sustained business impact.…I’m a communications, PR, and brand strategy leader with 15+ years of experience building trusted narratives, shaping brand voice, and driving growth through clear, compelling storytelling. I help organizations communicate clearly during complex, high-stakes, and high-visibility moments, ensuring messaging drives both business outcomes and audience trust. I've partnered with global brands, high-growth organizations, and mission-driven teams to translate complex business priorities into clear, actionable messaging for executives, employees, customers, and external stakeholders. My background spans global corporate communications, executive communications, earned media, and enterprise social and content strategy. I have supported communications for major business moments, leadership visibility initiatives, global employee communications, and high-profile brand and reputation programs in fast-moving, highly cross-functional environments. I’ve worked closely with executive leadership, PR, legal, policy, and creative teams to deliver communications that are strategically sound, compliant, and audience-centered. I quickly diagnose communication gaps, build trust with stakeholders, and develop strategies that not only inform, but drive engagement, adoption, and measurable business impact. I do my best work in fast-paced environments where clarity, speed, timing, quality, and stakeholder trust are critical to success, combining strong writing with strategic thinking and outcome-oriented leadership. Areas where I most often support clients include: - Executive communications and leadership narrative development - Enterprise internal and external communications strategy - Complex program and initiative communications - Reputation strategy and communications - Social media and content strategy tied to reputation and business outcomes - Cross-functional communications for high-visibility initiatives I currently support enterprise clients through consulting and am open to strategic communications consulting engagements, longer-term project support, and embedded communications partnerships within complex, high-impact environments where I can drive sustained business impact.

Rachel Schramm

Brand Strategist, Content Strategist, Social Media Manager, +6

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I’m a communications, PR, and brand strategy leader with 15+ years of experience building trusted narratives, shaping brand voice, and driving growth through clear, compelling storytelling. I help organizations communicate clearly during complex, high-stakes, and high-visibility moments, ensuring messaging drives both business outcomes and audience trust. I've partnered with global brands, high-growth organizations, and mission-driven teams to translate complex business priorities into clear, actionable messaging for executives, employees, customers, and external stakeholders. My background spans global corporate communications, executive communications, earned media, and enterprise social and content strategy. I have supported communications for major business moments, leadership visibility initiatives, global employee communications, and high-profile brand and reputation programs in fast-moving, highly cross-functional environments. I’ve worked closely with executive leadership, PR, legal, policy, and creative teams to deliver communications that are strategically sound, compliant, and audience-centered. I quickly diagnose communication gaps, build trust with stakeholders, and develop strategies that not only inform, but drive engagement, adoption, and measurable business impact. I do my best work in fast-paced environments where clarity, speed, timing, quality, and stakeholder trust are critical to success, combining strong writing with strategic thinking and outcome-oriented leadership. Areas where I most often support clients include: - Executive communications and leadership narrative development - Enterprise internal and external communications strategy - Complex program and initiative communications - Reputation strategy and communications - Social media and content strategy tied to reputation and business outcomes - Cross-functional communications for high-visibility initiatives I currently support enterprise clients through consulting and am open to strategic communications consulting engagements, longer-term project support, and embedded communications partnerships within complex, high-impact environments where I can drive sustained business impact.…I’m a communications, PR, and brand strategy leader with 15+ years of experience building trusted narratives, shaping brand voice, and driving growth through clear, compelling storytelling. I help organizations communicate clearly during complex, high-stakes, and high-visibility moments, ensuring messaging drives both business outcomes and audience trust. I've partnered with global brands, high-growth organizations, and mission-driven teams to translate complex business priorities into clear, actionable messaging for executives, employees, customers, and external stakeholders. My background spans global corporate communications, executive communications, earned media, and enterprise social and content strategy. I have supported communications for major business moments, leadership visibility initiatives, global employee communications, and high-profile brand and reputation programs in fast-moving, highly cross-functional environments. I’ve worked closely with executive leadership, PR, legal, policy, and creative teams to deliver communications that are strategically sound, compliant, and audience-centered. I quickly diagnose communication gaps, build trust with stakeholders, and develop strategies that not only inform, but drive engagement, adoption, and measurable business impact. I do my best work in fast-paced environments where clarity, speed, timing, quality, and stakeholder trust are critical to success, combining strong writing with strategic thinking and outcome-oriented leadership. Areas where I most often support clients include: - Executive communications and leadership narrative development - Enterprise internal and external communications strategy - Complex program and initiative communications - Reputation strategy and communications - Social media and content strategy tied to reputation and business outcomes - Cross-functional communications for high-visibility initiatives I currently support enterprise clients through consulting and am open to strategic communications consulting engagements, longer-term project support, and embedded communications partnerships within complex, high-impact environments where I can drive sustained business impact.

Available to hire

I’m a communications, PR, and brand strategy leader with 15+ years of experience building trusted narratives, shaping brand voice, and driving growth through clear, compelling storytelling. I help organizations communicate clearly during complex, high-stakes, and high-visibility moments, ensuring messaging drives both business outcomes and audience trust.

I’ve partnered with global brands, high-growth organizations, and mission-driven teams to translate complex business priorities into clear, actionable messaging for executives, employees, customers, and external stakeholders.

My background spans global corporate communications, executive communications, earned media, and enterprise social and content strategy. I have supported communications for major business moments, leadership visibility initiatives, global employee communications, and high-profile brand and reputation programs in fast-moving, highly cross-functional environments. I’ve worked closely with executive leadership, PR, legal, policy, and creative teams to deliver communications that are strategically sound, compliant, and audience-centered.

I quickly diagnose communication gaps, build trust with stakeholders, and develop strategies that not only inform, but drive engagement, adoption, and measurable business impact. I do my best work in fast-paced environments where clarity, speed, timing, quality, and stakeholder trust are critical to success, combining strong writing with strategic thinking and outcome-oriented leadership.

Areas where I most often support clients include:

Executive communications and leadership narrative development
Enterprise internal and external communications strategy
Complex program and initiative communications
Reputation strategy and communications
Social media and content strategy tied to reputation and business outcomes
Cross-functional communications for high-visibility initiatives

I currently support enterprise clients through consulting and am open to strategic communications consulting engagements, longer-term project support, and embedded communications partnerships within complex, high-impact environments where I can drive sustained business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Marketing and Brand Strategy at impliHŌM

January 1, 2024 - January 1, 2025

Led brand and communications strategy across 31 offices in 22 states; managed multi-channel campaigns including paid and organic social, email, PR, and podcast production. Oversaw day-to-day marketing operations, creative direction, and supervision of design, video, and admin staff. Developed national PR strategy, coordinated interviews, press kits, and local sponsorships. Served as spokesperson for podcasts and corporate events. Directed brand storytelling to support agent attraction and company growth, achieving a 76% month-over-month increase in social media engagement. Partnered with executive leadership to align enterprise communications with regional execution while maintaining message consistency and local relevance.

Sr. Public Relations Communications Manager (L6) at Amazon

January 1, 2022 - January 1, 2024

Owned organic content strategy and messaging for Amazon’s flagship Facebook account (30M+ followers) and @InsideAmazon on Instagram. Collaborated with global PR, internal communications, and executive comms to elevate brand storytelling. Promoted to L6 in under 3 years. Drove a 70% YoY increase in impressions and 35% MoM growth in 2024 on the flagship Facebook account. Acted as on-camera spokesperson for external-facing PR videos. Sourced and managed influencer partnerships and employee-generated content. Led global social content for All-Amazon Global Meetings and major events; managed on-site content for Prime Day and other campaigns. Supported issues management with cross-functional teams to ensure messaging accuracy and compliance at scale. Produced content showcasing a robotics facility with 400K YouTube views and national media placements. Used Tableau, Brandwatch and Sprinklr for data storytelling and strategy development.

Marketing & Creative Content Strategist (L5) at Amazon

January 1, 2021 - January 1, 2022

Developed employer branding and associate attraction campaigns for Amazon’s physical stores, workforce staffing, and Amazon Air; focused on human-centered storytelling and employer brand strategy. Created omni-channel content across digital, social, in-store, and out-of-home. Initiated and implemented the WFS org’s first employee-generated content strategy in Nashville fulfillment centers. Collaborated with PR, legal, and exec comms to ensure consistent, on-brand messaging. Used Adobe Analytics and Tableau to measure success and optimize campaigns.

Producer & On-Air Host at NewsChannel5 Network WTVF (CBS Affiliate) & WSMV4 (NBC Affiliate)

January 1, 2014 - January 1, 2021

Produced and hosted show segments; managed guest booking, content production, copywriting, and on-air presentation. Produced local content designed to educate and entertain viewers. Served as on-camera host and segment interviewer. Built trusted relationships with local media, community leaders, and organizations, ensuring accurate representation and responsible storytelling on issues impacting the Middle Tennessee community. Generated advertising partnerships and grew sponsor revenue. Maintained active collaboration with production and editorial teams.

Director of Marketing and Social Media at Parks

January 1, 2016 - January 1, 2019

Implemented strategic marketing initiatives that increased real estate volume production by 45% YoY. Leveraged CRM data to inform marketing strategies, resulting in improved customer acquisition and retention rates. Built and cultivated the company's presence on Meta platforms, focusing on creating engaging and informative content. Leveraged video content, significantly enhancing online engagement for both web and social. Managed private Facebook groups in target locales, fostering a sense of community and serving as a valuable resource for localized information. Planned and executed successful community engagement and client appreciation events, further strengthening relationships with current and potential clients, as well as local media outlets. Built strong relationships with local media, garnering regional media placements for the company and team lead.

Director of Communications, promoted to Executive Director/CEO at United Way of South Central Tennessee

January 1, 2004 - January 1, 2009

Led public relations, executive communications, and community-facing messaging for a $3M annual fundraising campaign. Created and executed content strategies for social, web, print, and event-based campaigns. Built relationships with major media, community stakeholders, and major donors. Oversaw special events coverage, video production, media relations, and executive communications. Delivered consistent brand voice and served as organization’s spokesperson across external communication.