Available to hire
I am a professional with over 15 years of experience in digital marketing and corporate communications. Holding a degree in Advertising and Institutional Communication from the Catholic University of Argentina, I am passionate about driving end-to-end digital transformation by leveraging strategic insight, collaboration, and proven expertise. I have successfully managed significant budgets and led diverse projects in digital marketing, paid media, and corporate communications across various regions including Latin America, the United States, and Spain.
Throughout my career, I have worked with renowned companies such as Ford Motor Company, Roche Laboratories, and Newlink Group, developing and executing impactful digital communication strategies. I also enjoy mentoring and teaching, sharing my knowledge about community management and digital advertising to support the growth of up-and-coming professionals in the industry.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate
Work Experience
Digital Marketing Consultant & Paid Media Autonomous
January 1, 2020 - PresentLed freelance projects in social media management, website and e-commerce development, and marketing automation. Experienced in programmatic advertising platforms (DSPs), Google Ads, Meta Ads, Native Ads, Pinterest Ads, X (Twitter) Ads, LinkedIn Ads, Connected TV (CTV), audio streaming, and Digital Out-of-Home (DOOH) advertising. Focused on strategic planning and execution, managing six-figure budgets to maximize ROI.
Teacher Tutor at Coderhouse
December 31, 2020 - August 4, 2025Supported and accompanied students in the course 'Community Manager & Digital Advertising'. Actively participated in teaching classes and project correction.
Digital Strategist at Newlink Group
January 1, 2020 - August 4, 2025Executed digital communication and paid media strategies for leading entertainment and consumer goods brands in Guatemala, Mexico, and the U.S., including Janssen (J&J), Lifetime TV, Cervecería Centro Americana, and Cerveza Gallo. Managed campaigns across Facebook, LinkedIn, and Google Ads while overseeing community management and social listening for reputation and crisis response.
External Digital Consultant at Roche Laboratories
January 1, 2019 - August 4, 2025Led content marketing strategy for Roche Latin America to revamp online platforms and amplify scientific communication on social media. Defined KPIs to measure communication impact, coordinated cluster-based paid media campaigns, and supported live event coverage via streaming.
Regional Communications Sr. Analyst at Ford Motor Company
January 1, 2018 - August 4, 2025Developed and coordinated regional advertising campaigns across South America, optimizing communication processes and production costs. Managed budgets, agency collaboration, and supplier negotiations. Supported all phases of the EcoSport regional launch, including market analysis, creative briefing, campaign rollout, and production of launch assets. Conducted comparative analysis of technical vehicle catalogs by country.
Sr. Corporate & Digital Communications Analyst at Ford Motor Company
January 1, 2017 - August 4, 2025Led corporate events and press activations, building relationships with influencers and digital media to enhance brand communication. Managed Ford’s in-house digital team and corporate social media channels. Coordinated live event streaming, consolidated performance reports, and supported internal communications with aligned content strategies.
Digital Senior Executive at Burson-Marsteller (BCW)
January 1, 2014 - August 4, 2025Managed full digital communications for Ford Argentina’s social media channels, optimized workflows, created digital content for paid placements, and developed scripts for live-streamed product launches. Coordinated paid media campaigns and monitored online activations and campaign performance.
Marketing Coordinator at emBlue Marketing Cloud Communications and Marketing
January 1, 2011 - August 4, 2025Managed content deployment and administration of corporate websites and online channels. Organized events, seminars, and training sessions. Supported email marketing campaigns through customer assistance, data segmentation, and performance analysis. Planned and executed promotional activities, including event and press management for Online Marketing Day 2011.
Account Executive at Common Sense SA
December 31, 2009 - August 4, 2025Generated new business opportunities with key clients in banking, insurance, and telecommunications sectors. Coordinated the assembly of personalized direct marketing materials and collaborated with IT to improve processes and organize databases.
Commercial Assistant at Group VI - DA
December 31, 2008 - August 4, 2025Organized commercial breaks for Tendencia TV, a show broadcast on Channel 9 in Argentina. Managed advertising orders from clients and media agencies including Starcom, Mindshare, and Havas Media.
Digital Marketing Consultant & Paid Media Autonomous at Freelance
January 1, 2020 - PresentLed freelance projects in social media management, website and e-commerce development, and marketing automation. Experienced in programmatic advertising platforms (DSPs) and multiple advertising platforms including Google Ads, Meta Ads, Pinterest Ads, X (Twitter) Ads, LinkedIn Ads, Connected TV (CTV), audio streaming, and Digital Out-of-Home (DOOH) advertising. Focused on strategic planning and execution, managing six-figure budgets to maximize ROI.
Teacher Tutor at Coderhouse
December 31, 2020 - August 4, 2025Supported and accompanied students in the course "Community Manager & Digital Advertising", actively participated in teaching classes and project correction.
Digital Strategist at Newlink Group
December 31, 2020 - August 4, 2025Executed digital communication and paid media strategies for leading entertainment and consumer goods brands in Guatemala, Mexico, and the U.S. Managed campaigns across Facebook, LinkedIn, and Google Ads, while overseeing community management and social listening for reputation and crisis response.
External Digital Consultant at Roche Laboratories
December 31, 2019 - August 4, 2025Served as External Digital Communications Consultant for Roche Latin America, leading content marketing strategy to revamp online platforms and amplify scientific communication on social media. Defined KPIs, coordinated cluster-based paid media campaigns and supported live event coverage via streaming.
Regional Communications Sr. Analyst at Ford Motor Company
December 31, 2018 - August 4, 2025Developed and coordinated regional advertising campaigns across South America, optimized communication processes and production costs, managed budgets and agency collaboration. Supported all phases of the EcoSport regional launch and conducted comparative analysis of technical vehicle catalogs.
Sr. Corporate & Digital Communications Analyst
December 31, 2017 - August 4, 2025Led corporate events and press activations, fostering relationships with influencers and digital media. Managed Ford’s in-house digital team and social media content for corporate channels. Coordinated live event streaming, consolidated performance reports, and supported internal communications.
Digital Senior Executive at Burson-Marsteller (BCW)
December 31, 2014 - August 4, 2025Oversaw digital communications management for Ford Argentina’s social media, including workflow design, content creation for paid placements, script development for product launches, digital strategy consulting, media agency coordination, and campaign monitoring.
Communications and Marketing Coordinator at emBlue Marketing Cloud
December 31, 2011 - August 4, 2025Managed content deployment and administration of corporate websites and online channels. Organized events, seminars, training sessions and supported email marketing campaigns with customer assistance, data segmentation, and performance analysis.
Account Executive at Common Sense SA
December 31, 2009 - August 4, 2025Generated new business opportunities with clients in banking, insurance, and telecommunications. Coordinated personalized direct marketing materials and collaborated with IT to improve marketing processes and database organization.
Commercial Assistant at Group VI-DA
December 31, 2008 - August 4, 2025Organized commercial breaks for Tendencia TV on Channel 9 and managed advertising orders from clients and major media agencies such as Starcom, Mindshare, and Havas Media.
Digital Marketing Consultant & Paid Media at Autonomous / Freelance
January 1, 2020 - PresentLed freelance projects encompassing social media management, website and e-commerce development, and marketing automation. Experienced in programmatic advertising via DSPs and multiple paid media platforms such as Google Ads, Meta Ads, LinkedIn Ads, and Connected TV. Expert in strategic planning and managing six-figure budgets to maximize return on investment.
Teacher Tutor at Coderhouse
December 31, 2020 - August 4, 2025Supported and accompanied students in the course "Community Manager & Digital Advertising". Actively participated in teaching classes and project assessment.
Digital Strategist at Newlink Group
December 31, 2020 - August 4, 2025Executed digital communication and paid media strategies for leading entertainment and consumer goods brands across Guatemala, Mexico, and the U.S., including Janssen (J&J) and Lifetime TV. Managed campaigns on Facebook, LinkedIn, and Google Ads, and oversaw community management including social listening for reputation and crisis response.
External Digital Consultant at Roche Laboratories
December 31, 2019 - August 4, 2025Served as external digital communications consultant for Roche Latin America. Led content marketing strategy to revamp online platforms and enhance scientific communication on social media. Defined KPIs to measure impact and coordinated cluster-based paid media campaigns with live event streaming support.
Regional Communications Sr. Analyst at Ford Motor Company
December 31, 2018 - August 4, 2025Developed and coordinated regional advertising campaigns across South America. Managed budgets, collaborated with agencies, and supported the regional EcoSport launch from market analysis to creative briefing and production of assets including launch videos and images. Conducted comparative analysis of technical vehicle catalogs by country.
Sr. Corporate & Digital Communications Analyst
December 31, 2017 - August 4, 2025Led corporate events and press activations, cultivated relationships with influencers and digital media to enhance brand communication. Managed Ford’s in-house digital team and oversaw corporate social media content. Coordinated live event streaming, consolidated performance reports, and supported internal communications with aligned content strategies.
Digital Senior Executive at Burson-Marsteller (BCW)
December 31, 2014 - August 4, 2025Managed Ford Argentina’s social media channels including workflow design and digital strategy consulting. Created digital content for paid placements, developed scripts for live product launches, coordinated paid media campaigns, and monitored online activations and campaign performance.
Communications and Marketing Coordinator at emBlue Marketing Cloud
December 31, 2011 - August 4, 2025Managed content deployment and corporate websites administration. Organized events, seminars, and training sessions. Supported email marketing campaigns through customer assistance, data segmentation, and performance analysis. Planned and executed promotional activities.
Account Executive at Common Sense SA
December 31, 2009 - August 4, 2025Generated new business opportunities for clients in banking, insurance, and telecommunications. Coordinated assembly of direct marketing materials and collaborated with IT to improve processes and organize databases.
Commercial Assistant at Group VI-DA
December 31, 2008 - August 4, 2025Organized commercial breaks for Tendencia TV on Channel 9, managing advertising orders from clients and media agencies including Starcom, Mindshare, and Havas Media.
Digital Marketing Consultant & Paid Media at Autonomous / Spain
January 1, 2020 - PresentLed freelance projects in social media management, website and e-commerce development, and marketing automation. Experienced in programmatic advertising platforms (DSPs), Google Ads, Meta Ads, Native Ads, Pinterest Ads, X (Twitter) Ads, LinkedIn Ads, Connected TV (CTV), audio streaming, and Digital Out-of-Home (DOOH) advertising. Focused on strategic planning and execution, managing six-figure budgets to maximize ROI.
Teacher Tutor at Coderhouse / Argentina
December 31, 2020 - August 4, 2025Provided support and accompaniment for students in the 'Community Manager & Digital Advertising' course. Actively participated in teaching classes and correcting projects.
Digital Strategist at Newlink Group / Argentina
December 31, 2020 - August 4, 2025Executed digital communication and paid media strategies for leading entertainment and consumer goods brands in Guatemala, Mexico, and the U.S. Managed campaigns on Facebook, LinkedIn, and Google Ads. Oversaw community management and social listening for reputation and crisis response.
External Digital Consultant at Roche Laboratories / Argentina
December 31, 2019 - August 4, 2025Served as External Digital Communications Consultant for Roche Latin America, leading content marketing strategy to revamp online platforms and amplify scientific communication on social media. Defined KPIs, coordinated paid media campaigns, and supported live event streaming.
Regional Communications Sr. Analyst at Ford Motor Company / Argentina
December 31, 2018 - August 4, 2025Developed and coordinated regional advertising campaigns across South America, optimizing communication processes and production costs. Managed budgets, led agency collaboration, and negotiated with suppliers. Supported all phases of the EcoSport regional launch including market analysis, briefing, campaign rollout, and asset production.
Sr. Corporate & Digital Communications Analyst at Ford Motor Company
December 31, 2017 - August 4, 2025Led corporate events and press activations. Managed Ford’s in-house digital team and corporate social media channels. Coordinated live streaming of events, consolidated performance reports, and supported internal communications with aligned content strategies.
Digital Senior Executive at Burson-Marsteller (BCW) / Argentina
December 31, 2014 - August 4, 2025Oversaw full digital communications management for Ford Argentina’s social media channels. Designed workflows, created digital content for paid placements, developed scripts for live-streamed launches, and provided digital strategy consulting. Coordinated paid media campaigns and monitored campaign performance.
Communications and Marketing Coordinator at emBlue Marketing Cloud / Argentina
December 31, 2011 - August 4, 2025Managed content deployment and administration of corporate websites and online channels. Organized events, seminars, and training sessions. Supported email marketing campaigns through customer assistance, data segmentation, and performance analysis.
Account Executive at Common Sense SA / Argentina
December 31, 2009 - August 4, 2025Generated new business opportunities with key clients in banking, insurance, and telecommunications sectors. Coordinated assembly of personalized direct marketing materials and collaborated with IT to improve processes and organize databases.
Commercial Assistant at Group VI-DA / Argentina
December 31, 2008 - August 4, 2025Organized commercial breaks for Tendencia TV, a show broadcast on Channel 9. Managed advertising orders from clients and media agencies including Starcom, Mindshare, and Havas Media.
Education
University Degree in Advertising & Corporate Communications at Catholic University of Buenos Aires
January 1, 2005 - January 1, 2009Diploma in Executive Program on Internet Business at Buenos Aires University
January 1, 2010 - January 1, 2010Diploma in Digital Marketing & e-Commerce at UTN FRBA e-Learning Center
January 1, 2018 - January 1, 2018WordPress mentoring at Coderhouse
January 1, 2020 - January 1, 2020University Degree in Advertising & Corporate Communications at Catholic University of Buenos Aires
January 1, 2005 - January 1, 2009Diploma in Executive Program on Internet Business at Buenos Aires University
January 1, 2010 - January 1, 2010Diploma in Digital Marketing & e-Commerce at UTN FRBA e-Learning Center
January 1, 2018 - January 1, 2018WordPress mentoring at CODERHOUSE
January 1, 2020 - January 1, 2020University Degree in Advertising & Corporate Communications at Catholic University of Buenos Aires
January 1, 2005 - January 1, 2009Diploma in Executive Program on Internet Business at Buenos Aires University
January 1, 2010 - January 1, 2010Diploma in Digital Marketing & e-Commerce at UTN FRBA e-Learning Center
January 1, 2018 - January 1, 2018University Degree in Advertising & Corporate Communications at Catholic University of Buenos Aires
January 1, 2005 - January 1, 2009Diploma in Executive Program on Internet Business at Buenos Aires University
January 1, 2010 - January 1, 2010Diploma in Digital Marketing & e-Commerce at UTN FRBA e-Learning Center
January 1, 2018 - January 1, 2018WordPress Mentoring at Coderhouse
January 1, 2020 - January 1, 2020Advanced Facebook Ads & Google Ads at Coderhouse
January 1, 2020 - January 1, 2020eCommerce Growth Program at Product Hackers
January 1, 2024 - January 1, 2024Qualifications
Google Ads Search Certification
January 11, 2030 - August 4, 2025Google Ads Display Certification
January 11, 2030 - August 4, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - August 4, 2025Google Shopping Certification
January 11, 2030 - August 4, 2025Google Video Certification
January 11, 2030 - August 4, 2025Google Ads Search Certification
January 11, 2030 - August 4, 2025Google Ads Display Certification
January 11, 2030 - August 4, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - August 4, 2025Google Shopping Certification
January 11, 2030 - August 4, 2025Google Video Certification
January 11, 2030 - August 4, 2025Google Ads Search Certification
January 11, 2030 - August 4, 2025Google Ads Display Certification
January 11, 2030 - August 4, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - August 4, 2025Google Shopping Certification
January 11, 2030 - August 4, 2025Google Video Certification
January 11, 2030 - August 4, 2025Google Ads Search Certification
January 11, 2030 - August 4, 2025Google Ads Display Certification
January 11, 2030 - August 4, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - August 4, 2025Google Shopping Certification
January 11, 2030 - August 4, 2025Google Video Certification
January 11, 2030 - August 4, 2025Industry Experience
Consumer Goods, Education, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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