I am a Digital Marketing and Performance Specialist with over 10 years of experience in managing B2B and B2C multichannel campaigns and driving online commercial growth strategies. I specialize in KPI analysis with a strong focus on maximizing ROI and have extensive experience leading remote and in-person sales teams across the EMEA and LATAM markets. I excel in leading digital marketing projects end-to-end, negotiating partnerships, and building long-lasting client relationships. I bring a results-driven approach leveraging funnel-based strategies and performance metrics to sustain growth. Based in Portugal as an independent contractor, I am fully authorized to invoice professional services worldwide without restrictions, enabling seamless international collaboration and expansion.

Cristina de Fátima Machado

I am a Digital Marketing and Performance Specialist with over 10 years of experience in managing B2B and B2C multichannel campaigns and driving online commercial growth strategies. I specialize in KPI analysis with a strong focus on maximizing ROI and have extensive experience leading remote and in-person sales teams across the EMEA and LATAM markets. I excel in leading digital marketing projects end-to-end, negotiating partnerships, and building long-lasting client relationships. I bring a results-driven approach leveraging funnel-based strategies and performance metrics to sustain growth. Based in Portugal as an independent contractor, I am fully authorized to invoice professional services worldwide without restrictions, enabling seamless international collaboration and expansion.

Available to hire

I am a Digital Marketing and Performance Specialist with over 10 years of experience in managing B2B and B2C multichannel campaigns and driving online commercial growth strategies. I specialize in KPI analysis with a strong focus on maximizing ROI and have extensive experience leading remote and in-person sales teams across the EMEA and LATAM markets. I excel in leading digital marketing projects end-to-end, negotiating partnerships, and building long-lasting client relationships.

I bring a results-driven approach leveraging funnel-based strategies and performance metrics to sustain growth. Based in Portugal as an independent contractor, I am fully authorized to invoice professional services worldwide without restrictions, enabling seamless international collaboration and expansion.

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Language

Spanish; Castilian
Fluent
Portuguese
Fluent
English
Advanced

Work Experience

Key Account Manager – Clickwise MENA at Clickwise
May 1, 2023 - Present
Manage key advertiser and affiliate accounts in the MENA region, including sales forecasting, KPI setting, strategic planning, and campaign performance projections. Conduct market and competitive analysis to drive brand positioning and regional growth. Provide strategic consulting, create tailored solutions, and foster long-term partnerships. Design and execute regional sales strategies, train sales teams, and collaborate cross-departmentally to ensure process integration. Lead technical campaign implementation and multichannel campaign launches with real-time performance analysis. Achieved a 33% revenue increase in the first year through portfolio expansion and commission optimization.
Country Manager – Clickwise Brazil at Clickwise
May 1, 2023 - August 4, 2025
Led the launch, development, and consolidation of the Brazilian subsidiary, managing operations, commercial strategy, budgeting, and representation at industry events. Designed and localized expansion and sales strategies to acquire and retain partners. Managed the sales pipeline and operational budget. Developed ABM strategies targeting high-value accounts and coordinated a multidisciplinary commercial team. Oversaw the full campaign lifecycle including market research, prospecting, onboarding, technical setup, campaign optimization, and reporting. Consistently tracked KPIs and drove data-driven decisions to boost conversions and profitability. Negotiated strategic contracts and fostered partnerships. Highlights include launching the office in under 6 months, tripling sales in 2016, growing revenue by 50% in 2017, and sustaining over 15% annual growth since 2018.
Account Manager at Pampanetwork
December 1, 2014 - August 4, 2025
Managed advertiser and affiliate accounts across Brazil and international markets, focusing on traffic monetization and partnership sustainability. Executed campaigns based on CPC, CPL, and CPA models including planning, launch, optimization, and post-campaign reporting. Delivered monthly performance reports with metrics analysis to identify scaling opportunities. Negotiated exclusive deals and optimized payouts. Coordinated multi-channel ad placements, tracking setups, and A/B testing of creatives and landing pages. Supported regional commercial development by identifying traffic gaps and aligning campaigns with market insights.
Import Analyst at Geodis
December 1, 2011 - August 4, 2025
Managed administrative import processes for IBM, ensuring customs compliance. Coordinated logistics with suppliers and customs agents to streamline procedures and reduce delivery times.
Associate Consultant – Business Intelligence at The Mind Company
October 1, 2011 - August 4, 2025
Developed business plans for medical devices targeting the Brazilian market, including market analysis and feasibility studies. Presented executive reports and strategic recommendations to stakeholders for market entry.
University Internship – Ministry of Production, Labor & Tourism at Ministry of Production, Labor & Tourism
July 1, 2009 - August 4, 2025
Created an export plan for the Hilton Quota for Corrientes province. Collected and analyzed agricultural data for the Agricultural Information Service.
School Internship – Las Marías Estate at Las Marías Estate
November 1, 2005 - August 4, 2025
Assisted with accounting administrative tasks including invoice recording, inventory control, and document filing.
Key Account Manager – Clickwise MENA at Clickwise
May 1, 2023 - Present
Manage key advertiser and affiliate accounts in the MENA region remotely from UAE, including sales forecasting, KPI setting, campaign performance, and strategic consulting. Conduct market and competitive analysis for regional growth opportunities. Lead brand representation and business development in the region. Responsible for training sales teams and cross-team collaboration with global departments. Handle technical campaign implementation and multichannel campaign execution including A/B testing and performance analysis. Achieved a 33% revenue increase in the first year via portfolio expansion and commission optimization.
Country Manager – Clickwise Brazil at Clickwise
May 1, 2023 - August 4, 2025
Led the launch, development, and consolidation of the Brazil subsidiary, managing operations, budget, and commercial strategy from São Paulo and later Lisbon (remote). Designed and implemented local sales and expansion strategies, built and managed sales pipelines, conducted market analysis, and managed cash flow. Developed ABM strategies to engage high-value accounts and coordinated multifunctional commercial teams focused on efficiency and scalability. Managed the full digital campaign lifecycle and analyzed funnel conversion metrics to improve profitability. Negotiated strategic contracts with key advertisers and affiliates. Key achievements include launching the office within 6 months, tripling sales by 2016, growing revenue by 50% in 2017, and sustaining >15% annual growth since 2018.
Account Manager at Pampanetwork
December 31, 2014 - August 4, 2025
Managed advertiser and affiliate accounts for Brazil and international markets focusing on traffic monetization and lasting partnerships. Executed end-to-end digital campaigns with CPC, CPL, and CPA models including planning, launch, optimization, and analysis. Negotiated key partner agreements to secure exclusive deals and optimized payouts. Coordinated multichannel ad placements including email marketing, display, native ads, cashback, and social media with tracking setup and A/B testing. Supported regional commercial development by identifying traffic gaps and onboarding strategic partners.
Import Analyst at Geodis
December 31, 2011 - August 4, 2025
Managed administrative import processes for IBM ensuring customs compliance and coordination with suppliers and customs agents to streamline procedures and reduce delivery times.
Associate Consultant – Business Intelligence at The Mind Company
October 1, 2011 - August 4, 2025
Developed business plans for medical devices targeting the Brazilian market, including market analysis, feasibility studies, and presenting executive reports with recommendations for new market entry.
University Internship at Ministry of Production, Labor & Tourism
July 1, 2009 - August 4, 2025
Created an export plan for the Hilton Quota for the province of Corrientes and worked in the Agricultural Information Service focusing on data collection and analysis.
School Internship at Las Marías Estate
November 30, 2005 - August 4, 2025
Assisted with accounting administrative tasks including invoice recording, inventory control, and document filing.
Key Account Manager – Clickwise MENA at Clickwise
May 1, 2023 - Present
Managing key advertiser and affiliate accounts in the MENA region; responsible for monthly sales forecasting, KPI setting, strategic planning, market analysis, and campaign execution. Provide strategic consulting, design and execute sales strategies, represent the brand institutionally, train sales teams, and collaborate globally. Hands-on with technical campaign implementations including tracking setup and multichannel campaigns with performance analysis focused on conversion and ROI optimization. Achieved a 33% revenue increase in the first year by expanding portfolios and optimizing commissions.
Country Manager – Clickwise BR at Clickwise
May 1, 2023 - August 4, 2025
Led the launch and consolidation of Clickwise’s Brazil subsidiary with full operational, commercial, and budget management. Designed and implemented sales and expansion strategies adapted to the Brazilian market, coordinated multidisciplinary teams, managed cash flow and budgets, and developed account-based marketing strategies. Managed digital campaigns end-to-end, optimized conversion funnels, and tracked KPIs to drive sustainable growth. Negotiated strategic contracts and maintained long-term partner relationships. Successfully tripled sales in 2016 and sustained annual growth exceeding 15% since 2018.
Account Manager at Pampanetwork
December 1, 2014 - August 4, 2025
Managed advertiser and affiliate accounts in Brazil and international markets focusing on traffic monetization and sustainable partnerships. Executed digital campaigns under CPC, CPL, and CPA models, including strategic planning, launch, optimization, and comprehensive post-campaign analysis. Conducted negotiations to secure exclusive deals and managed ad placements across multiple channels with tracking and A/B testing to improve performance. Contributed to regional growth by identifying gaps and aligning campaigns with market insights.
Import Analyst at Geodis
December 1, 2011 - August 4, 2025
Managed administrative import processes for IBM, ensuring customs compliance and coordinating with suppliers and customs agents to streamline procedures and reduce delivery times.
Associate Consultant – Business Intelligence at The Mind Company
October 1, 2011 - August 4, 2025
Developed business plans for medical devices targeting the Brazilian market including market analysis and feasibility studies. Presented executive reports and recommendations to stakeholders to support new market entry decisions.
University Internship – Ministry of Production, Labor & Tourism at Ministry of Production, Labor & Tourism
July 1, 2009 - August 4, 2025
Created an export plan for the Hilton Quota for the Province of Corrientes and worked in the Agricultural Information Service (SIA) performing data collection and analysis.
School Internship – Las Marías Estate at Las Marías Estate
November 1, 2005 - August 4, 2025
Assisted with accounting administrative tasks including invoice recording, inventory control, and document filing.

Education

Postgraduate Diploma in Integrated Logistics Management at Universidad del Salvador (USAL), Buenos Aires, Argentina
January 1, 2012 - January 1, 2013
Bachelor’s Degree in International Trade at Universidad de la Cuenca del Plata, Corrientes, Argentina
January 1, 2006 - January 1, 2011
Postgraduate Diploma in Integrated Logistics Management at Universidad del Salvador (USAL), Buenos Aires, Argentina
January 1, 2012 - January 1, 2013
Bachelor’s Degree in International Trade at Universidad de la Cuenca del Plata, Corrientes, Argentina
January 1, 2006 - January 1, 2011
Postgraduate Diploma in Integrated Logistics Management at Universidad del Salvador (USAL), Buenos Aires, Argentina
January 1, 2012 - January 1, 2013
Bachelor’s Degree in International Trade at Universidad de la Cuenca del Plata, Corrientes, Argentina
January 1, 2006 - January 1, 2011

Qualifications

E-mail Marketing (In-person) – ComSchool, São Paulo, Brazil
July 1, 2019 - August 4, 2025
Google Ads (In-person) – ComSchool, São Paulo, Brazil
August 1, 2019 - August 4, 2025
Intensive Digital Marketing Course (In-person) – Lisbon Digital School, Lisbon, Portugal
October 1, 2019 - August 4, 2025
Advanced Google Ads (In-person) – ComSchool, São Paulo, Brazil
March 1, 2020 - August 4, 2025
Amazon Mentorship: Online Sales Models & Amazon Advertising (Online) – Instituto AMZ, Spain
April 1, 2023 - September 1, 2023
E-mail Marketing (In-person) – ComSchool, São Paulo, Brazil
July 1, 2019 - August 4, 2025
Google Ads (In-person) – ComSchool, São Paulo, Brazil
August 1, 2019 - August 4, 2025
Intensive Digital Marketing Course (In-person) – Lisbon Digital School, Portugal
October 1, 2019 - August 4, 2025
Advanced Google Ads (In-person) – ComSchool, São Paulo, Brazil
March 1, 2020 - August 4, 2025
Amazon Mentorship: Online Sales Models & Amazon Advertising (Online) – Instituto AMZ, Spain
April 1, 2023 - September 30, 2023
E-mail Marketing (In-person) – ComSchool, São Paulo, Brazil
July 1, 2019 - August 4, 2025
Google Ads (In-person) – ComSchool, São Paulo, Brazil
August 1, 2019 - August 4, 2025
Intensive Digital Marketing Course (In-person) – Lisbon Digital School, Lisbon, Portugal
October 1, 2019 - August 4, 2025
Advanced Google Ads (In-person) – ComSchool, São Paulo, Brazil
March 1, 2020 - August 4, 2025
Amazon Mentorship: Online Sales Models & Amazon Advertising (Online) – Instituto AMZ (emprendedores.com), Spain
April 1, 2023 - September 1, 2023

Industry Experience

Software & Internet, Retail, Financial Services, Wholesale & Distribution, Professional Services, Travel & Hospitality, Transportation & Logistics