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I am a Master's graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000. Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.…I am a Master's graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000. Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.

Yusi Tao

Dancer, Video Editor, Marketing Strategist, +2

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I am a Master's graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000. Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.…I am a Master's graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000. Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.

Available to hire

I am a Master’s graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000.

Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Intern Sales Team at STLC London Estate Company

February 1, 2025 - Present

Designed and managed a multi-platform content calendar across Instagram, Facebook, and LinkedIn, increasing engagement by 25% in four weeks. Conducted competitor benchmarking to identify content gaps and inform strategic positioning. Produced and edited five promotional videos showcasing premium London properties using Adobe Premiere Pro and After Effects, boosting website inquiries by 15%. Conducted market segmentation and consumer behavior analysis targeting international buyers, especially Chinese-speaking audiences. Developed WeChat and Xiaohongshu engagement strategies to expand brand awareness in targeted communities.

OMO Marketing Intern at Unilever (China)

June 1, 2022 - August 4, 2025

Maintained strong client relations by responding to feedback and customizing solutions, leading to a 12% increase in repeat business during the internship. Assisted in planning and executing integrated marketing campaigns such as Mother's Day and Children's Day promotions across online and offline channels. Coordinated with vendors and cross-functional teams including creative, media, R&D, and Legal to ensure timely delivery and compliance of campaign assets.

PSY (Psychiatric treatment) Central Marketing Intern at Johnson & Johnson

April 1, 2022 - August 4, 2025

Collected regional hospital data on schizophrenia drug usage and competitor penetration, providing insights that affected pricing and promotional strategy. Co-managed logistics for major psychiatry-focused marketing events such as the CMA Annual Conference, hosting over 300 professionals. Oversaw digital asset tracking and supported CRM updates, ensuring timely promotional material approvals and cross-department coordination among medical, sales, and compliance teams.

Account Executive Intern at Ogilvy

October 1, 2021 - August 4, 2025

Led influencer engagement and campaign activation for the Huawei Smart TV launch across Weibo, WeChat, and Xiaohongshu, achieving over 100K views and consistent 10K+ views per KOL video. Supported creative strategy for Mid-Autumn Festival and Tokyo Olympics campaigns, coordinating visual assets, press releases, and influencer partnerships. Authored copy ranking Top 10 on Weibo Trending Topics with peak engagement of 15K likes and 23K reads on WeChat. Managed video production using Adobe Creative Suite and Final Cut Pro, and compiled performance reports with strategic content recommendations.

Commercial Marketing Intern at Baidu Online Network Technology Co., Ltd.

May 1, 2021 - August 4, 2025

Coordinated commercial content operations for national campaigns including Spring Festival and NPC & CPPCC sessions, handling scheduling, execution, and reporting. Assessed user interaction metrics on Baidu News and video platforms, improving CTR by 18% on sponsored segments. Conducted pre-campaign research and internal assessments for Tokyo Olympics and UEFA European Championship coverage. Collaborated with sales, editorial, and design teams to optimize ad placements and user engagement with branded IP columns.

Assistant Editor - China Overseas Public Opinion Analysis Department at China Daily

June 1, 2022 - August 4, 2025

Translated and synthesized key narratives from Western media on China's global image in economics and politics. Produced daily and weekly policy and sentiment reports for internal and external stakeholders including diplomatic departments and think tanks, providing nuanced insights into shifting international perceptions.

Marketing Intern Sales Team at STLC London Estate Company

February 1, 2025 - Present

Managed a multi-platform content calendar across Instagram, Facebook, and LinkedIn, boosting engagement by 25% in four weeks. Produced and edited five promotional videos using Adobe Premiere Pro and After Effects, increasing website inquiries by 15%. Conducted market segmentation and consumer behavior analysis targeting international buyers, especially Chinese speakers, and developed WeChat and Xiaohongshu engagement strategies to expand brand awareness.

OMO Marketing Intern at Unilever (China)

June 30, 2022 - August 5, 2025

Maintained client relations and customized solutions, contributing to a 12% increase in repeat business. Supported integrated marketing campaigns for events like Mother’s Day and Children’s Day across online and offline channels. Coordinated with creative and media vendors, collaborating with R&D and Legal teams to ensure brand compliance.

PSY Central Marketing Intern at Johnson & Johnson

April 30, 2022 - August 5, 2025

Conducted market research and competitor analysis on schizophrenia drug usage, providing insights that shaped pricing and promotional strategies. Co-managed logistics for psychiatry-focused marketing events with over 300 attendees. Supported digital asset tracking and CRM system updates, ensuring timely approvals and cross-department coordination.

Account Executive Intern at Ogilvy

October 31, 2021 - August 5, 2025

Led influencer engagement and campaign activation for Huawei Smart TV launch across Weibo, WeChat, and Xiaohongshu, achieving 100K+ views. Supported creative strategy for major campaigns like Mid-Autumn Festival and Tokyo Olympics. Authored top-trending social media copy and managed end-to-end video production using Adobe Creative Suite and Final Cut Pro. Compiled performance reports and provided strategic recommendations.

Commercial Marketing Intern at Baidu Online Network Technology Co., Ltd.

May 31, 2021 - August 5, 2025

Coordinated commercial content operations for national campaigns such as Spring Festival and NPC & CPPCC sessions. Analyzed user interaction metrics to improve click-through rates by 18% on sponsored segments. Supported content strategy and collaborated with sales, editorial, and design teams to optimize advertising placement and user engagement.

Assistant Editor - China Overseas Public Opinion Analysis Department at China Daily

June 30, 2022 - August 5, 2025

Translated and synthesized narratives from Western media concerning China’s global image. Produced daily and weekly policy and sentiment reports for stakeholders including diplomatic departments and think tanks, offering nuanced insights into international perceptions.