Yusi Tao
I am a Master's graduate from the University of Manchester with a passion for communication, marketing, and digital content creation.
About
I am a Master’s graduate from the University of Manchester with a passion for communication, marketing, and digital content creation. I bring strong communication skills, keen market awareness, and an adaptable, creative mindset to all my projects. My background includes diverse experiences such as instructing jazz dance and freediving, which have helped me develop discipline and curiosity. I thrive in fast-paced, dynamic environments and enjoy engaging with audiences through social media platforms like TikTok, where I have built a following of over 8,000.
Throughout my internships and professional roles, I have developed expertise in marketing, content creation, and social media management, often producing video content and executing multi-platform campaigns. I am fluent in English and Mandarin, conversational in French, and continuously seek to grow my skills in digital technologies and market strategy to deliver impactful results.
- 5 years' experience
- Joined August 2025
Skills· 8
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Education
- Media & Entertainment
- Consumer Goods
- Real Estate & Construction
- Professional Services
Work experience· 12 roles
Managed a multi-platform content calendar across Instagram, Facebook, and LinkedIn, boosting engagement by 25% in four weeks. Produced and edited five promotional videos using Adobe Premiere Pro and After Effects, increasing website inquiries by 15%. Conducted market segmentation and consumer behavior analysis targeting international buyers, especially Chinese speakers, and developed WeChat and Xiaohongshu engagement strategies to expand brand awareness.
Designed and managed a multi-platform content calendar across Instagram, Facebook, and LinkedIn, increasing engagement by 25% in four weeks. Conducted competitor benchmarking to identify content gaps and inform strategic positioning. Produced and edited five promotional videos showcasing premium London properties using Adobe Premiere Pro and After Effects, boosting website inquiries by 15%. Conducted market segmentation and consumer behavior analysis targeting international buyers, especially Chinese-speaking audiences. Developed WeChat and Xiaohongshu engagement strategies to expand brand awareness in targeted communities.
Translated and synthesized narratives from Western media concerning China’s global image. Produced daily and weekly policy and sentiment reports for stakeholders including diplomatic departments and think tanks, offering nuanced insights into international perceptions.
Education
Certifications and awards
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