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I am Soumyadeepta Ghosh, a Marketing Specialist with expertise in business analysis, digital strategy, and emerging AI technologies. I have successfully delivered a 15% quarterly sales increase through competitive analysis and consumer trend insights while maintaining an average CAC. Currently, I am optimizing pipelines for high-performing Generative AI models. My work experience spans AI evaluation, digital marketing, and business strategy, where I have led quality analysis for AI projects, managed social media growth for healthcare brands, and optimized ad campaigns with significant ROI improvements. I'm passionate about leveraging data and innovation to drive impactful marketing and AI solutions.…I am Soumyadeepta Ghosh, a Marketing Specialist with expertise in business analysis, digital strategy, and emerging AI technologies. I have successfully delivered a 15% quarterly sales increase through competitive analysis and consumer trend insights while maintaining an average CAC. Currently, I am optimizing pipelines for high-performing Generative AI models. My work experience spans AI evaluation, digital marketing, and business strategy, where I have led quality analysis for AI projects, managed social media growth for healthcare brands, and optimized ad campaigns with significant ROI improvements. I'm passionate about leveraging data and innovation to drive impactful marketing and AI solutions.

Soumyadeepta Ghosh

Digital Marketer, Marketing Strategist, Project Manager, +1

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I am Soumyadeepta Ghosh, a Marketing Specialist with expertise in business analysis, digital strategy, and emerging AI technologies. I have successfully delivered a 15% quarterly sales increase through competitive analysis and consumer trend insights while maintaining an average CAC. Currently, I am optimizing pipelines for high-performing Generative AI models. My work experience spans AI evaluation, digital marketing, and business strategy, where I have led quality analysis for AI projects, managed social media growth for healthcare brands, and optimized ad campaigns with significant ROI improvements. I'm passionate about leveraging data and innovation to drive impactful marketing and AI solutions.…I am Soumyadeepta Ghosh, a Marketing Specialist with expertise in business analysis, digital strategy, and emerging AI technologies. I have successfully delivered a 15% quarterly sales increase through competitive analysis and consumer trend insights while maintaining an average CAC. Currently, I am optimizing pipelines for high-performing Generative AI models. My work experience spans AI evaluation, digital marketing, and business strategy, where I have led quality analysis for AI projects, managed social media growth for healthcare brands, and optimized ad campaigns with significant ROI improvements. I'm passionate about leveraging data and innovation to drive impactful marketing and AI solutions.

Available to hire

I am Soumyadeepta Ghosh, a Marketing Specialist with expertise in business analysis, digital strategy, and emerging AI technologies. I have successfully delivered a 15% quarterly sales increase through competitive analysis and consumer trend insights while maintaining an average CAC. Currently, I am optimizing pipelines for high-performing Generative AI models.

My work experience spans AI evaluation, digital marketing, and business strategy, where I have led quality analysis for AI projects, managed social media growth for healthcare brands, and optimized ad campaigns with significant ROI improvements. I’m passionate about leveraging data and innovation to drive impactful marketing and AI solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Business Analyst (AI Evaluation & Quality Benchmarking) at Turing

September 1, 2024 - Present

Led Quality Analysis for an internal AI development initiative focusing on evaluating multimodal AI performance across diverse tasks and languages, improving dataset quality and reliability. Developed and optimized AI responses using RLHF methodologies for clients such as Apple. Conducted benchmark testing comparing Text-to-Image response generation models against industry benchmarks, and prepared data analysis for an upcoming Generative AI model for Meta.

Digital Marketing Executive at Voxturr Consultancy Ltd.

August 1, 2024 - August 4, 2025

Conducted in-depth market research to identify and analyze latest FMCG/E-commerce trends and developed effective sampling strategies impacting 10+ brands including Nestlé and Tata Sampann. Created compelling blog posts and web copy resulting in a 250% increase in organic traffic. Managed social media accounts for an international healthcare brand, growing followers by 35%. Managed PPC campaigns on Facebook ads delivering a 20% MoM sales increase and reducing CAC from $4 to $2.

Lead Business Strategist at ET Media Labs

January 1, 2023 - August 4, 2025

Optimized and managed delivery campaigns with over Rs. 1.5 Cr monthly ad spend, achieving an average of 80% ROAS. Created innovative A/B testing plans for Facebook ad copy improving lead rates by 20%, reducing CPC and CPM by almost 27%. Used Google Analytics to monitor traffic, increasing CTR metrics by 35% on e-commerce websites. Partnered with e-commerce and SaaS clients to improve MOF retention rates by 30%.

Industrial Machines Intern at Tata Steel Ltd.

July 1, 2019 - August 4, 2025

Researched and calibrated basic components for industrial hydraulics systems used within the firm. Managed pre-requisites for an electromagnetic brake (EMBR) mechanism installation in the steel sheet making factory while documenting its impacts on steel manufacturing.