I am a dedicated Regional Digital Campaign Specialist with experience in strategizing and executing B2B digital marketing campaigns across Southeast Asia. I excel at driving traffic, generating leads, and optimizing conversions through varied digital channels. My expertise spans email marketing, CRM platform management, web development, and stakeholder collaboration, allowing me to deliver impactful campaign results aligned with business goals. Previously, I co-founded a perfumery-focused e-commerce company, where I led end-to-end marketing strategies and built brand awareness through social media platforms. I am passionate about leveraging data insights to optimize marketing performance and enjoy leading teams, sharing knowledge, and fostering strong communication across departments for successful project execution.…

Jacelyn Lian Hui Ying

I am a dedicated Regional Digital Campaign Specialist with experience in strategizing and executing B2B digital marketing campaigns across Southeast Asia. I excel at driving traffic, generating leads, and optimizing conversions through varied digital channels. My expertise spans email marketing, CRM platform management, web development, and stakeholder collaboration, allowing me to deliver impactful campaign results aligned with business goals. Previously, I co-founded a perfumery-focused e-commerce company, where I led end-to-end marketing strategies and built brand awareness through social media platforms. I am passionate about leveraging data insights to optimize marketing performance and enjoy leading teams, sharing knowledge, and fostering strong communication across departments for successful project execution.…

Available to hire

I am a dedicated Regional Digital Campaign Specialist with experience in strategizing and executing B2B digital marketing campaigns across Southeast Asia. I excel at driving traffic, generating leads, and optimizing conversions through varied digital channels. My expertise spans email marketing, CRM platform management, web development, and stakeholder collaboration, allowing me to deliver impactful campaign results aligned with business goals.

Previously, I co-founded a perfumery-focused e-commerce company, where I led end-to-end marketing strategies and built brand awareness through social media platforms. I am passionate about leveraging data insights to optimize marketing performance and enjoy leading teams, sharing knowledge, and fostering strong communication across departments for successful project execution.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Chinese
Advanced

Work Experience

Regional Digital Campaign Specialist at Epson Singapore Pte Ltd
April 1, 2023 - Present
Responsible for B2B digital marketing campaigns across Southeast Asia, including strategy, execution, and optimization to drive traffic, generate leads, and maximize conversions. Designed email campaigns and web pages to support objectives. Managed campaign timelines and created dashboards to track campaign performance using Salesforce. Led a team of five, established CRM platform SOPs, collaborated closely with sales teams, and provided monthly reports with actionable insights.
Digital Marketing Executive at Golden Equator Pte Ltd
January 31, 2023 - August 4, 2025
Strategized marketing campaigns on LinkedIn, Facebook, and Instagram to generate leads, drive traffic, and increase brand awareness. Conducted market research and analyzed performance against KPIs. Prepared email marketing campaigns, developed web pages, and assisted with event execution ensuring smooth operations.
Co-Founder, Marketing Strategist at Scent Journer Pte Ltd
June 30, 2022 - August 4, 2025
Co-founded a perfumery-focused e-commerce company supported by Enterprise Singapore and NUS Enterprise. Led end-to-end B2C marketing strategies, collaborated with co-founders on business goals, and drove brand awareness and sales through Facebook and Instagram campaigns. Measured and reported performance against KPIs.
Marketing Associate at Esker Document Automation Asia Pte Ltd
May 31, 2021 - August 4, 2025
Strategized social media content and designed ad creatives and video content for B2B marketing across website, social media, and email. Improved brand awareness and lead generation via LinkedIn ads and events. Managed campaign tracking and optimizations, maintained the corporate website, and supported annual worldwide conferences.

Education

Diploma in Information Technology at Nanyang Polytechnic
April 1, 2016 - March 1, 2019

Qualifications

WSQ Digital Content Marketing Course
January 11, 2030 - August 4, 2025
The Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - August 4, 2025

Industry Experience

Consumer Goods, Professional Services, Retail, Software & Internet, Media & Entertainment