I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven track record of leading campaigns from ideation to execution, managing cross-platform influencer partnerships, and driving measurable growth for consumer brands. I excel at content planning, performance analysis, and optimizing customer experience in fast-paced environments. Throughout my career, I have collaborated closely with creative teams and clients to ensure consistency in messaging and branding. I am adept at building and nurturing influencer pipelines, overseeing content direction and talent relations, and supporting seamless project execution. My skills also include creating detailed campaign reports with insights and recommendations, managing social media accounts, and resolving user queries to maintain high customer satisfaction.

I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven track record of leading campaigns from ideation to execution, managing cross-platform influencer partnerships, and driving measurable growth for consumer brands. I excel at content planning, performance analysis, and optimizing customer experience in fast-paced environments. Throughout my career, I have collaborated closely with creative teams and clients to ensure consistency in messaging and branding. I am adept at building and nurturing influencer pipelines, overseeing content direction and talent relations, and supporting seamless project execution. My skills also include creating detailed campaign reports with insights and recommendations, managing social media accounts, and resolving user queries to maintain high customer satisfaction.

Available to hire

I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven track record of leading campaigns from ideation to execution, managing cross-platform influencer partnerships, and driving measurable growth for consumer brands. I excel at content planning, performance analysis, and optimizing customer experience in fast-paced environments.

Throughout my career, I have collaborated closely with creative teams and clients to ensure consistency in messaging and branding. I am adept at building and nurturing influencer pipelines, overseeing content direction and talent relations, and supporting seamless project execution. My skills also include creating detailed campaign reports with insights and recommendations, managing social media accounts, and resolving user queries to maintain high customer satisfaction.

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Work Experience

Senior Marketing and Influencer Specialist at One Impression
October 1, 2022 - Present
Led end-to-end execution of influencer marketing campaigns across Instagram, LinkedIn, Facebook, and YouTube. Developed targeted campaign strategies tailored to client goals and platform trends. Built and nurtured a pipeline of influencers, ensuring timely and brand-aligned content delivery. Collaborated with clients and creative teams to maintain messaging and branding consistency. Oversaw content direction, reviewing and approving final assets to meet quality benchmarks. Created detailed campaign reports with insights, analytics, and strategic recommendations. Supported client communication and daily updates to ensure seamless project execution. Managed social media accounts for key influencers aligning content with marketing goals. Oversaw talent relations from onboarding to performance management and creator retention.
Influencer Marketing Executive at Yellow Class
May 31, 2022 - August 4, 2025
Recruited content creators for app promotion campaigns in the ed-tech space. Maintained influencer communication and coordinated smooth onboarding processes. Executed barter and paid collaborations aligned with brand marketing goals. Planned and scheduled social media content to ensure platform-specific engagement. Resolved influencer and user queries contributing to strong customer satisfaction. Collaborated with internal teams to meet timelines and optimize campaign performance.
Senior Marketing Associate & Customer Experience Specialist at Nat Habit
January 31, 2022 - August 4, 2025
Built the influencer marketing program from scratch, initiating outreach and managing all stages of campaigns. Led collaborations across multiple product categories securing quality user-generated content and brand partnerships. Created and managed social media campaigns on Instagram, Telegram, and TikTok to expand digital presence. Designed content strategies, implemented brand-aligned visuals, and developed platform-specific messaging. Posted regularly on social media channels to boost engagement and maintain a consistent brand voice. Managed end-to-end customer experience by resolving product-related queries across chatbot, WhatsApp, and Instagram DMs.
Marketing Intern at The Times of India
July 31, 2019 - August 4, 2025
Assisted in managing client communications and sales follow-ups. Conducted cold calls to generate leads and promote marketing packages. Logged and maintained customer data using SAP software. Provided support in event planning and coordination with editorial teams. Ensured prompt, empathetic communication to maintain customer satisfaction and brand trust. Monitored and responded to customer inquiries across platforms upholding high service standards. Developed affiliate marketing strategies and executed retention-focused WhatsApp campaigns. Provided creative support during photoshoots and digital content production.

Education

Bachelor of Commerce (B.Com) at C.M.K College, Sirsa, Haryana, India
January 11, 2030 - August 4, 2025
MBA – Marketing, Minor in Finance at Baba Farid College, Bathinda, India
January 11, 2030 - August 4, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Consumer Goods