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I'm a performance-driven Media Buyer who doesn't just run ads, I engineer growth. With a proven track record of generating 12.6x ROAS and R2.24M ($126k) in revenue in under 7 months, I specialize in creative testing at scale, high-converting funnels, and full-funnel ad strategies on Meta. I thrive on finding profitable angles fast, optimizing at speed, and turning ad spend into predictable income for brands ready to scale. I have a hands-on approach with campaigns on Facebook Ads and Instagram Ads, creative guidance, and copywriting. I am adept at creating and presenting performance reports as well as working with CRM, emails, and WooCommerce backend. Reporting directly to the Head of Marketing & IT, I am committed to maximizing revenue through data-driven decisions and AI-enhanced ad testing processes.…I'm a performance-driven Media Buyer who doesn't just run ads, I engineer growth. With a proven track record of generating 12.6x ROAS and R2.24M ($126k) in revenue in under 7 months, I specialize in creative testing at scale, high-converting funnels, and full-funnel ad strategies on Meta. I thrive on finding profitable angles fast, optimizing at speed, and turning ad spend into predictable income for brands ready to scale. I have a hands-on approach with campaigns on Facebook Ads and Instagram Ads, creative guidance, and copywriting. I am adept at creating and presenting performance reports as well as working with CRM, emails, and WooCommerce backend. Reporting directly to the Head of Marketing & IT, I am committed to maximizing revenue through data-driven decisions and AI-enhanced ad testing processes.

Ethan Paulsen

Media Coordinator, Performance Marketer, Marketing Strategist, +2

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I'm a performance-driven Media Buyer who doesn't just run ads, I engineer growth. With a proven track record of generating 12.6x ROAS and R2.24M ($126k) in revenue in under 7 months, I specialize in creative testing at scale, high-converting funnels, and full-funnel ad strategies on Meta. I thrive on finding profitable angles fast, optimizing at speed, and turning ad spend into predictable income for brands ready to scale. I have a hands-on approach with campaigns on Facebook Ads and Instagram Ads, creative guidance, and copywriting. I am adept at creating and presenting performance reports as well as working with CRM, emails, and WooCommerce backend. Reporting directly to the Head of Marketing & IT, I am committed to maximizing revenue through data-driven decisions and AI-enhanced ad testing processes.…I'm a performance-driven Media Buyer who doesn't just run ads, I engineer growth. With a proven track record of generating 12.6x ROAS and R2.24M ($126k) in revenue in under 7 months, I specialize in creative testing at scale, high-converting funnels, and full-funnel ad strategies on Meta. I thrive on finding profitable angles fast, optimizing at speed, and turning ad spend into predictable income for brands ready to scale. I have a hands-on approach with campaigns on Facebook Ads and Instagram Ads, creative guidance, and copywriting. I am adept at creating and presenting performance reports as well as working with CRM, emails, and WooCommerce backend. Reporting directly to the Head of Marketing & IT, I am committed to maximizing revenue through data-driven decisions and AI-enhanced ad testing processes.

Available to hire

I’m a performance-driven Media Buyer who doesn’t just run ads, I engineer growth. With a proven track record of generating 12.6x ROAS and R2.24M ($126k) in revenue in under 7 months, I specialize in creative testing at scale, high-converting funnels, and full-funnel ad strategies on Meta. I thrive on finding profitable angles fast, optimizing at speed, and turning ad spend into predictable income for brands ready to scale.

I have a hands-on approach with campaigns on Facebook Ads and Instagram Ads, creative guidance, and copywriting. I am adept at creating and presenting performance reports as well as working with CRM, emails, and WooCommerce backend. Reporting directly to the Head of Marketing & IT, I am committed to maximizing revenue through data-driven decisions and AI-enhanced ad testing processes.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Internal Media Buyer

January 1, 2025 - Present

Achieved an average ROAS of 12.6x within 7 months and generated R2.24 million ($126k) in ad revenue. Managed campaigns using Facebook Ads and Instagram Ads. Provided creative guidance and copywriting. Created and presented performance reports. Assisted with CRM, emails, and backend management of WooCommerce. Reported directly to the Head of Marketing & IT.