Hello! I'm Derek Haller, a versatile Creative Director specializing in interactive media, motion graphics, and graphic design. With extensive experience leading creative teams and driving engaging digital campaigns, I aim to blend innovative design with strategic impact to boost brand presence and sales. I thrive on crafting captivating user experiences and visual stories that resonate with audiences. Throughout my career, I have had the pleasure of working with notable brands like Chick-fil-A, Primo Water, ICEE, and more, consistently delivering strong results such as increased foot traffic and sales. Passionate about integrating cutting-edge technology, I also embrace AI tools to enhance production efficiency and creativity. I'm excited to continue creating meaningful, impactful work that drives growth and inspires teams.

Hello! I'm Derek Haller, a versatile Creative Director specializing in interactive media, motion graphics, and graphic design. With extensive experience leading creative teams and driving engaging digital campaigns, I aim to blend innovative design with strategic impact to boost brand presence and sales. I thrive on crafting captivating user experiences and visual stories that resonate with audiences. Throughout my career, I have had the pleasure of working with notable brands like Chick-fil-A, Primo Water, ICEE, and more, consistently delivering strong results such as increased foot traffic and sales. Passionate about integrating cutting-edge technology, I also embrace AI tools to enhance production efficiency and creativity. I'm excited to continue creating meaningful, impactful work that drives growth and inspires teams.

Available to hire

Hello! I’m Derek Haller, a versatile Creative Director specializing in interactive media, motion graphics, and graphic design. With extensive experience leading creative teams and driving engaging digital campaigns, I aim to blend innovative design with strategic impact to boost brand presence and sales. I thrive on crafting captivating user experiences and visual stories that resonate with audiences.

Throughout my career, I have had the pleasure of working with notable brands like Chick-fil-A, Primo Water, ICEE, and more, consistently delivering strong results such as increased foot traffic and sales. Passionate about integrating cutting-edge technology, I also embrace AI tools to enhance production efficiency and creativity. I’m excited to continue creating meaningful, impactful work that drives growth and inspires teams.

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Work Experience

Creative Director of Interactive at Lighthouse, Inc.
April 1, 2025 - August 4, 2025
Managed and produced digital limited-time-offer (LTO) videos for Chick-fil-A, resulting in a 36% increase in foot traffic across test markets. Produced high-impact motion graphics sizzle videos for Primo Water's annual sales meetings, leading to a 10-15% increase in sales. Created motion graphics shorts for ICEE displayed in AMC Theatres nationwide, contributing to a 12% increase in concession sales. Developed UX/UI concepts for Crystal Springs’ consumer product fulfillment system using Axure and Figma. Pioneered AI-generated food photography for Willie B’s Chicken Coupe, accelerating production by 35% and reducing costs by 43%. Managed digital, email, and social campaigns with budgets up to $1M, ensuring adherence to requirements and budgets. Led a team of 4 designers, increasing project efficiency by 22%.
Senior Art Director at Bio Bubble Pets
July 1, 2013 - August 4, 2025
Initiated and developed in-store video display racks for the Bio Bubble, contributing to a 30% increase in units sold. Leveraged 3D modeling and rendering to visualize product concepts for clients such as PetSmart and National Geographic. Developed packaging for the Wonder Bubble - Bubble Tunnel, which won Best in Show at the 2014 Global Pet Expo, leading to a 20% increase in initial sales projections.
Owner at Thrive Studio
January 1, 2007 - Present
Led brand development for Brightwell Aquatics, increasing brand presence in the aquatic supplements market by 24% through creative design and implementation of point-of-sale materials, product renderings, and website management.

Education

Graphic Design at Atlanta College of Art
January 1, 1993 - May 1, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet