I am a creative and versatile communicator with a Master's degree in Communication Management from Pompeu Fabra University in Barcelona. I have extensive experience leading cross-functional teams to develop and implement high-impact digital strategies and audiovisual content. I am skilled in comprehensive project management with a strong focus on storytelling, brand alignment, and delivering measurable results. I am seeking to join dynamic and innovative organizations with the goal of leading projects that integrate creativity, strategy, and high performance. Throughout my career, I have contributed to various audiovisual and content production projects for major brands, and I continuously strive to innovate in storytelling and digital communication strategies.

Karim Vásquez Llerena

I am a creative and versatile communicator with a Master's degree in Communication Management from Pompeu Fabra University in Barcelona. I have extensive experience leading cross-functional teams to develop and implement high-impact digital strategies and audiovisual content. I am skilled in comprehensive project management with a strong focus on storytelling, brand alignment, and delivering measurable results. I am seeking to join dynamic and innovative organizations with the goal of leading projects that integrate creativity, strategy, and high performance. Throughout my career, I have contributed to various audiovisual and content production projects for major brands, and I continuously strive to innovate in storytelling and digital communication strategies.

Available to hire

I am a creative and versatile communicator with a Master’s degree in Communication Management from Pompeu Fabra University in Barcelona. I have extensive experience leading cross-functional teams to develop and implement high-impact digital strategies and audiovisual content. I am skilled in comprehensive project management with a strong focus on storytelling, brand alignment, and delivering measurable results.

I am seeking to join dynamic and innovative organizations with the goal of leading projects that integrate creativity, strategy, and high performance. Throughout my career, I have contributed to various audiovisual and content production projects for major brands, and I continuously strive to innovate in storytelling and digital communication strategies.

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Language

English
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Beginner

Work Experience

Content Director at VML Perú (Wunderman Thompson)
August 31, 2024 - August 4, 2025
Developed multiplatform content strategies for major brands, resulting in stronger digital reach and increased website traffic by aligning creative with audience insights. Directed and mentored creative teams in the production of commercials and branded content, ensuring alignment with strategic communication goals. Oversaw end-to-end audiovisual projects, from concept through post-production, contributing to improved engagement and conversion performance. Partnered with marketing and design teams to build cohesive brand narratives, enhancing campaign effectiveness. Led the creation of cross-channel communication plans to ensure consistent messaging and maximize audience impact across platforms. Managed campaigns for high-profile clients including Nestlé, Samsung, Coca-Cola, BIC, Scotiabank, Qroma, Herbalife, T-Mobile, and Alicorp.
Content Director at VML Perú (Wunderman Thompson)
August 1, 2024 - August 21, 2025
Developed multiplatform content strategies for major brands, enhancing digital reach and increasing website traffic by aligning creative with audience insights. Directed and mentored creative teams producing commercials and branded content to ensure strategic communication alignment. Oversaw all stages of audiovisual projects, improving engagement and conversion performance. Partnered with marketing and design teams to build cohesive brand narratives, enhancing campaign effectiveness. Led cross-channel communication plans to maximize audience impact. Managed campaigns for high-profile clients including Nestlé, Samsung, Coca-Cola, BIC, Scotiabank, Qroma, Herbalife, T-Mobile, and Alicorp.
Independent Consultant
August 1, 2024 - Present
Developed and implemented social media strategies across platforms, increasing engagement by over 30% and contributing to steady audience growth over six months. Managed paid campaigns and editorial calendars, boosting qualified leads and increasing web traffic from social channels. Created branded content and collaborated with influencers to expand campaign reach and enhance brand sentiment. Monitored performance data and adjusted tactics to improve ROI on digital campaigns. Led strategic communication for product launches, aligning messaging across channels and supporting successful rollouts with a focus on innovation, storytelling, and data-informed decision-making.
Content Director at VML Perú (Wunderman Thompson)
August 1, 2024 - August 4, 2025
Developed multiplatform content strategies for major brands, increasing digital reach and website traffic. Directed and mentored creative teams producing commercials and branded content aligned with communication goals. Managed end-to-end audiovisual projects improving engagement and conversions. Collaborated with marketing and design teams to create cohesive brand narratives and led cross-channel communication plans. Managed campaigns for clients including Nestlé, Samsung, Coca-Cola, and more.
Independent Consultant
August 1, 2024 - Present
Developed and implemented social media strategies across platforms, increasing engagement by over 30% and contributing to steady audience growth over six months. Managed paid campaigns and editorial calendars, helping boost qualified leads and drive a noticeable increase in web traffic from social channels. Created branded content and collaborated with influencers to expand campaign reach and enhance brand sentiment. Monitored performance data and adjusted tactics, improving ROI on digital campaigns. Led strategic communication for product launches, aligning messaging across channels and supporting successful rollouts. Focused on innovation, storytelling, and data-informed decision-making in all marketing efforts.
Lecturer at Pontificia Universidad Católica del Perú
July 31, 2024 - August 21, 2025
Taught video editing and strategic content creation, helping students improve project outcomes by 30% through practical assignments and real-world feedback. Guided students in digital communication strategies focusing on audience analysis and targeted messaging. Designed and led workshops on strategic communication planning. Mentored students on digital storytelling and content optimization best practices. Encouraged collaborative projects to strengthen teamwork and communication skills.
Lecturer at Pontificia Universidad Católica del Perú
July 31, 2024 - August 4, 2025
Taught video editing and strategic content creation, helping students enhance their project outcomes by 30% through practical assignments and real-world feedback. Guided students in developing digital communication strategies, emphasizing audience analysis and targeted messaging. Designed and led workshops on strategic communication planning, equipping students with skills to craft effective messages for diverse audiences. Mentored students on best practices for digital storytelling and content optimization. Encouraged collaborative projects to strengthen teamwork and communication skills.
Lecturer at Pontificia Universidad Católica del Perú
July 1, 2024 - August 4, 2025
Taught video editing and strategic content creation, improving student outcomes by 30% through practical assignments and real-world feedback. Guided students in digital communication strategies focusing on audience analysis and messaging. Designed workshops on strategic communication planning and mentored students on digital storytelling best practices. Fostered collaborative projects to enhance teamwork and communication skills.
Project Coordinator at VML Perú (Wunderman Thompson)
April 30, 2023 - August 21, 2025
Led multidisciplinary teams on complex audiovisual projects for major brands ensuring clear communication and effective collaboration throughout all stages. Oversaw project delivery schedules, consistently meeting deadlines for high-value campaigns by optimizing workflows and resolving bottlenecks proactively. Managed budgets and resource allocation, driving a 10% cost optimization while maintaining high production quality standards. Developed and executed strategic communication plans, boosting campaign effectiveness with strong client alignment. Established feedback and reporting protocols to enhance transparency and accountability during project lifecycles.
Project Coordinator at VML Perú (Wunderman Thompson)
April 30, 2023 - August 4, 2025
Led multidisciplinary teams on complex audiovisual projects for major brands, ensuring clear communication and effective collaboration throughout all stages. Oversaw project delivery schedules, consistently meeting deadlines for high-value campaigns by optimizing workflows and proactively resolving bottlenecks. Managed budgets and resource allocation, driving a 10% cost optimization while maintaining high production quality standards. Developed and executed strategic communication plans, boosting campaign effectiveness and ensuring strong alignment with client goals. Established feedback and reporting protocols to enhance transparency and accountability throughout the project lifecycle.
Project Coordinator at VML Perú (Wunderman Thompson)
April 1, 2023 - August 4, 2025
Led multidisciplinary teams on complex audiovisual projects for major brands, ensuring effective collaboration and communication throughout. Managed schedules, meeting deadlines for high-value campaigns by optimizing workflows and resolving bottlenecks. Oversaw budgets and resource allocation achieving 10% cost optimization while maintaining production quality. Developed and executed strategic communication plans to increase campaign effectiveness. Established feedback and reporting protocols for transparency and accountability.
Audiovisual Post-producer at Pontificia Universidad Católica del Perú
December 31, 2019 - August 21, 2025
Edited and post-produced multi-format videos, improving viewer retention through engaging storytelling and effective visual techniques. Produced branded audiovisual content for digital marketing and social media, increasing client engagement. Collaborated with marketing teams to develop audiovisual strategies supporting corporate communication objectives and enhancing campaign reach. Coordinated communication among creative, marketing, and client teams maintaining message clarity and alignment. Ensured content complied with global brand standards for clients such as Samsung, Scotiabank, Coca-Cola, Nestlé, Ford, and T-Mobile. Assisted in implementing innovative communication tools and methods to improve project outcomes.
Audiovisual Post-producer at Pontificia Universidad Católica del Perú
December 31, 2019 - August 4, 2025
Edited and post-produced multi-format videos, improving viewer retention through engaging storytelling and effective visual techniques. Produced branded audiovisual content for digital marketing and social media, contributing to increased client engagement. Collaborated with marketing teams to develop audiovisual strategies that supported corporate communication objectives and enhanced campaign reach. Coordinated communication among creative, marketing, and client teams to maintain message clarity and alignment. Ensured all content complied with global brand standards for clients such as Samsung, Scotiabank, Coca-Cola, Nestlé, Ford, and T-Mobile. Assisted in implementing innovative communication tools and methods to improve project outcomes.
Audiovisual Post-producer at Pontificia Universidad Católica del Perú
December 1, 2019 - August 4, 2025
Edited and post-produced multi-format videos enhancing viewer retention through engaging storytelling and visuals. Produced branded audiovisual content for digital marketing and social media, increasing client engagement. Collaborated with marketing teams to develop audiovisual strategies supporting corporate communication objectives and campaigns. Coordinated communication among creative, marketing, and client teams to maintain message clarity and brand alignment. Ensured compliance with global brand standards for clients like Samsung and Coca-Cola.
Audiovisual Editor at Prensa Popular S.A.C. - Grupo El Comercio
May 31, 2015 - August 21, 2025
Managed editorial workflow for audiovisual content across sports, society, and entertainment, driving notable viewer engagement increases. Developed and executed targeted communication strategies for video content, boosting social shares and strengthening the publication's digital footprint. Coordinated press releases and media outreach, expanding media coverage and enhancing public image. Led cross-functional teams in production and post-production, ensuring clear, consistent messaging aligned with editorial goals. Leveraged audience feedback to refine editorial strategies, improving content relevance and satisfaction. Played a key role in the publication's shift to digital-first news delivery by introducing innovative content formats.
Audiovisual Editor at Prensa Popular S.A.C. - Grupo El Comercio
May 31, 2015 - August 4, 2025
Managed editorial workflow for audiovisual content across sports, society, and entertainment, driving a notable increase in viewer engagement. Developed and executed targeted communication strategies for video content, resulting in a measurable boost in social shares and strengthening the publication's digital footprint. Coordinated press releases and media outreach, effectively expanding media coverage and enhancing the publication's public image. Led cross-functional teams through production and post-production, ensuring clear, consistent messaging aligned with editorial goals. Leveraged audience feedback to refine editorial strategies, improving content relevance and audience satisfaction. Played a key role in the publication's shift to digital-first news delivery by introducing innovative content formats.
Audiovisual Editor at Prensa Popular S.A.C. - Grupo El Comercio
May 1, 2015 - August 4, 2025
Managed editorial workflow for audiovisual content across sports, society, and entertainment increasing viewer engagement. Developed and executed targeted communication strategies to boost social shares and digital footprint. Coordinated press releases and media outreach to expand coverage and improve public image. Led teams through production and post-production ensuring consistent messaging aligned with editorial goals. Used audience feedback to refine strategies enhancing content relevance and satisfaction. Supported the publication's shift to digital-first news with innovative content formats.
Content Producer & Reporter at Prensa Popular S.A.C. - Grupo El Comercio
May 31, 2014 - August 21, 2025
Created, recorded, and edited original audiovisual reports covering real-time events, generating innovative multimedia content for digital platforms. Designed and conducted strategic interviews with key personalities, amplifying reach and authority. Generated viral content ideas targeting high audience engagement. Participated in editorial planning and review to continuously improve communication products. Collaborated with editorial and digital teams to align content with communication objectives and enhanced audience engagement through creative storytelling and timely reporting.
Content Producer & Reporter at Prensa Popular S.A.C. - Grupo El Comercio
May 31, 2014 - August 4, 2025
Created, recorded, and edited original audiovisual reports, covering real-time events and generating innovative multimedia content for digital platforms. Designed and conducted strategic interviews with key personalities, amplifying the publication's reach and authority. Generated viral content ideas, identifying stories with high engagement potential for digital audiences. Participated in editorial planning and review processes, continuously improving communication products. Collaborated with editorial and digital teams to ensure content aligned with broader communication objectives. Enhanced audience engagement through creative storytelling and timely reporting.
Content Producer & Reporter at Prensa Popular S.A.C. - Grupo El Comercio
May 1, 2014 - August 4, 2025
Created, recorded, and edited original audiovisual reports covering real-time events. Designed and conducted strategic interviews that amplified the publication's reach. Generated viral content ideas for digital audiences. Participated in editorial planning and collaborated with teams to align content with communication goals. Enhanced audience engagement through creative storytelling and timely reporting.
Voice Artist
January 1, 2014 - Present
Provided professional voice-over and dubbing services for national and international clients delivering clear and engaging communication across various media. Official voice of "Baby Chacha en Español" (2.3M+ subscribers), performing the character Jake (Father), contributing to channel audience growth and retention through storytelling. Performed as singer and backing vocalist for diverse events demonstrating adaptability and interpersonal communication skills. Applied acting and improvisation training to enhance message delivery and audience connection. Collaborated closely with directors and producers to ensure intended tone and message were conveyed effectively.
Voice Artist at Freelance
January 1, 2014 - Present
Provided professional voice-over and dubbing services for national and international clients, delivering clear and engaging communication across media. Official voice of "Baby Chacha en Español" (2.3M+ subscribers) as the character Jake (Father), contributing to audience growth and retention. Performed as singer and backing vocalist for various events. Applied acting and improvisation skills to enhance message delivery and audience connection. Worked closely with directors and producers to ensure the intended tone and message.
Voice Artist
January 1, 2014 - Present
Provided professional voice-over and dubbing services for national and international clients, delivering clear and engaging communication across various media. Official voice of 'Baby Chacha en Español' (2.3M+ subscribers) as character Jake (Father), contributing to the channel’s audience growth and retention through effective storytelling. Performed as a singer and backing vocalist for diverse events, demonstrating adaptability and strong interpersonal communication skills. Applied acting and improvisation training to enhance message delivery and audience connection. Worked closely with directors and producers to ensure the intended tone and message were effectively conveyed.
Production Assistant at Guarango Film & Video Association
June 30, 2013 - August 21, 2025
Coordinated communication between film production teams and stakeholders ensuring clear articulation of project vision and objectives. Managed internal and external communications for the documentary "Daughter of the Lake," contributing to its festival run and international recognition. Assisted in developing press kits and promotional materials increasing film visibility among target audiences. Supported organization of screenings and media events facilitating effective outreach. Maintained project timelines and ensured smooth information flow across departments. Fostered collaborative environment through proactive communication.
Production Assistant at Guarango Film & Video Association
June 30, 2013 - August 4, 2025
Coordinated communication between film production teams and stakeholders, ensuring clear articulation of project vision and objectives. Managed internal and external communications for the documentary 'Daughter of the Lake,' contributing to its successful festival run and international recognition. Assisted in developing press kits and promotional materials, increasing the film’s visibility among target audiences. Supported the organization of screenings and media events, facilitating effective outreach. Helped maintain project timelines and ensured smooth information flow across departments. Fostered a collaborative environment through proactive communication.
Production Assistant at Guarango Film & Video Association
June 1, 2013 - August 4, 2025
Coordinated communication between film production teams and stakeholders to align project vision. Managed internal and external communications for the documentary 'Daughter of the Lake,' aiding its successful festival run. Assisted in developing press kits and promotional materials to increase film visibility. Supported organization of screenings and media events facilitating effective outreach. Maintained project timelines and promoted collaborative environments.

Education

Master of Arts in Communication Management at Pompeu Fabra University - Barcelona School of Management
January 1, 2024 - December 31, 2025
Bachelor's Degree in Communication Sciences and Arts, Major in Audiovisual Communication at Pontificia Universidad Católica del Perú
January 1, 2009 - December 31, 2014
Diploma: Digital Video and Motion HD at Media Pro Training Center
January 1, 2015 - December 31, 2015
Bachelor's Degree in Communication Sciences and Arts, major in Audiovisual Communication at Pontificia Universidad Católica del Perú
January 1, 2009 - January 1, 2014
Diploma: Digital Video and Motion HD at Media Pro Training Center
January 1, 2015 - January 1, 2015
Professional Certificate: Design Thinking for Business Innovation at Universidad del Pacífico
January 1, 2019 - January 1, 2019
Master of Arts in Communication Management at Pompeu Fabra University - Barcelona School of Management
January 1, 2024 - January 1, 2025
Bachelor's Degree in Communication Sciences and Arts, Major in Audiovisual Communication at Pontificia Universidad Católica del Perú
January 1, 2009 - January 1, 2014
Diploma: Digital Video and Motion HD at Media Pro Training Center
January 1, 2015 - January 1, 2015
Professional Certificate: Design Thinking for Business Innovation at Universidad del Pacífico
January 1, 2019 - January 1, 2019
Master of Arts in Communication Management at Pompeu Fabra University - Barcelona School of Management
January 1, 2024 - January 1, 2025

Qualifications

Adobe Certified Associate (Professional Certificate)
January 1, 2015 - August 4, 2025
Professional Certificate: Design Thinking for Business Innovation
January 1, 2019 - August 4, 2025
Adobe Certified Associate (Professional Certificate)
January 11, 2030 - August 4, 2025
Adobe Certified Associate (Professional Certificate)
January 11, 2030 - August 21, 2025

Industry Experience

Media & Entertainment, Education, Financial Services, Consumer Goods, Professional Services, Retail