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Hi, I'm Ethan Ede, a seasoned marketing website experience expert with extensive background in leading web experience strategies and driving digital growth initiatives. I specialize in leveraging data-driven testing, SEO, and marketing automation to optimize user acquisition and maximize revenue growth. Throughout my career, I've developed and managed fully customized WordPress CMS solutions, implemented comprehensive analytics frameworks, and optimized conversion rates to deliver tangible business results. I'm passionate about creating seamless, engaging online experiences that align with company growth goals. With experience in cross-functional leadership and a strong focus on UX/UI design, SEO, and digital marketing automation, I bring a strategic, analytical approach to every project, helping businesses boost their organic presence and demand generation capabilities.…Hi, I'm Ethan Ede, a seasoned marketing website experience expert with extensive background in leading web experience strategies and driving digital growth initiatives. I specialize in leveraging data-driven testing, SEO, and marketing automation to optimize user acquisition and maximize revenue growth. Throughout my career, I've developed and managed fully customized WordPress CMS solutions, implemented comprehensive analytics frameworks, and optimized conversion rates to deliver tangible business results. I'm passionate about creating seamless, engaging online experiences that align with company growth goals. With experience in cross-functional leadership and a strong focus on UX/UI design, SEO, and digital marketing automation, I bring a strategic, analytical approach to every project, helping businesses boost their organic presence and demand generation capabilities.

Ethan Ede

Web Developer, UX Designer, Project Manager, +2

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Hi, I'm Ethan Ede, a seasoned marketing website experience expert with extensive background in leading web experience strategies and driving digital growth initiatives. I specialize in leveraging data-driven testing, SEO, and marketing automation to optimize user acquisition and maximize revenue growth. Throughout my career, I've developed and managed fully customized WordPress CMS solutions, implemented comprehensive analytics frameworks, and optimized conversion rates to deliver tangible business results. I'm passionate about creating seamless, engaging online experiences that align with company growth goals. With experience in cross-functional leadership and a strong focus on UX/UI design, SEO, and digital marketing automation, I bring a strategic, analytical approach to every project, helping businesses boost their organic presence and demand generation capabilities.…Hi, I'm Ethan Ede, a seasoned marketing website experience expert with extensive background in leading web experience strategies and driving digital growth initiatives. I specialize in leveraging data-driven testing, SEO, and marketing automation to optimize user acquisition and maximize revenue growth. Throughout my career, I've developed and managed fully customized WordPress CMS solutions, implemented comprehensive analytics frameworks, and optimized conversion rates to deliver tangible business results. I'm passionate about creating seamless, engaging online experiences that align with company growth goals. With experience in cross-functional leadership and a strong focus on UX/UI design, SEO, and digital marketing automation, I bring a strategic, analytical approach to every project, helping businesses boost their organic presence and demand generation capabilities.

Available to hire

Hi, I’m Ethan Ede, a seasoned marketing website experience expert with extensive background in leading web experience strategies and driving digital growth initiatives. I specialize in leveraging data-driven testing, SEO, and marketing automation to optimize user acquisition and maximize revenue growth. Throughout my career, I’ve developed and managed fully customized WordPress CMS solutions, implemented comprehensive analytics frameworks, and optimized conversion rates to deliver tangible business results.

I’m passionate about creating seamless, engaging online experiences that align with company growth goals. With experience in cross-functional leadership and a strong focus on UX/UI design, SEO, and digital marketing automation, I bring a strategic, analytical approach to every project, helping businesses boost their organic presence and demand generation capabilities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Website Manager at Lightspeed Systems

March 1, 2023 - Present

Lead web experience strategy and digital growth initiatives for corporate marketing website fully customized on WordPress CMS using ACF. Drove Annual Recurring Revenue growth through conversion strategies and demand generation optimization. Implemented data-driven testing roadmap with a 58% uplift in conversion rates. Leveraged GA4 and Looker Studio to reduce page load times by 75% and increased organic search traffic by 35% year-over-year.

Marketing Website Developer at Kong, Inc

March 1, 2023 - August 4, 2025

Developed and optimized B2B SaaS demand generation and customer acquisition web experience. Administered WordPress CMS and integrated ACF, Pardot, and marketing automation tools. Built campaign landing pages optimized for lead conversion, managed web analytics, conversion tracking, and A/B testing. Executed SEO initiatives focusing on site architecture and technical optimization.

Website + Marketing Design Manager at Act-On Software

August 1, 2021 - August 4, 2025

Managed interactive design and web experience development for a marketing automation SaaS platform. Developed web applications and managed WordPress CMS. Implemented SEO strategies, deployed marketing automation, and led cross-functional collaboration to align digital experience with company growth objectives.

Website + UX Design Manager at Liveops, Inc.

November 1, 2019 - August 4, 2025

Managed and evolved customer-facing websites and applications to enhance user acquisition and engagement. Specialized in web development, UX/UI design, information architecture, prototyping, SEO, and web analytics. Authored strategic proposals and advocated data-driven design approaches while managing internal and external resources.

Web/UX Consultant (Contract/Freelance) at EE Creative

July 1, 2008 - Present

Freelance contractor specializing in web experience and digital growth consultation including digital strategy, design, information architecture, web analytics, and demand generation. Collaborated with creative agencies and direct clients such as Webtrends, Yahoo!, and Toshiba.

Director of Digital at DHX Advertising

June 1, 2015 - August 4, 2025

Led development and launch of mobile and web experiences for agency clients focusing on user acquisition and demand generation. Managed client relationships and project scopes. Served as UX lead executing strategy, research, web analytics, information architecture, site mapping, wireframing, interaction design, and testing. Oversaw online marketing campaign optimization and reporting.