Available to hire
Hi, I’m Alicia Chandran, a digital marketing and content creation specialist with hands-on and remote experience spanning 8+ years. I’ve led end-to-end social media campaigns and video productions for 75+ brands across beauty, fashion, hospitality, and life sciences, consistently delivering creative, data-driven results.
I thrive in cross-functional teams, coordinating with designers, copywriters, and clients to set clear goals and craft compelling stories. I love solo travel for new cultural perspectives and relish opportunities to build skills in adaptive, global contexts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Creator | Digital Marketing Services (Remote) at Trusted by 55+ Brands
May 1, 2024 - August 5, 2025Developed visual storytelling and campaign execution through videography and photography for lifestyle, beauty, hospitality, and fashion industries. Pitched and liaised to grow client base, edited videos using Final Cut Pro, and managed social media accounts including strategy, market research, and performance tracking to ensure brand guideline compliance and optimized digital presence. Created social media content calendars for consistent delivery of digital content.
Marketing Coordinator & Admin (Contract) at Autism Recovery Network
November 1, 2024 - August 5, 2025Managed and created social media collateral across YouTube, LinkedIn, Instagram, and Facebook. Created YouTube video scripts aligned with content strategies and brand messaging. Developed and executed digital ads and video-based content for all platforms, driving brand awareness and audience interaction. Managed and optimized ad campaigns across social media platforms and designed email marketing newsletters.
Marketing & Social Media Coordinator at Together Co-Living
December 1, 2023 - August 5, 2025Created and managed social media collateral for three lifestyle brands, including video production and photography for restaurants and student events. Developed monthly content calendars, managed Facebook & Instagram ads, executed in-house student events, and performed copywriting for all social media channels.
Content Creator & Copywriter at Luduco Living & Beauty Brow Parlour
April 1, 2019 - PresentProduced in-store video and photography content for social media campaigns. Filmed and edited user-generated content for websites, copywriting for beauty clients maintaining brand identity, created digital video tutorials to promote new products, and liaised with clients to provide strategic marketing campaign direction for optimization.
Social Media & Marketing Manager (Hybrid / Remote) at Drumplings
December 1, 2021 - August 5, 2025Conceptualized and executed brand rebuild and redesign of company trademarks. Achieved viral TikTok video views of 22.5K. Liaised with local creators and influencers to organize weekly store meetups and hosting. Developed monthly social media marketing calendars across all platforms using Hootsuite, initiated brand activations and competitions, created daily social media posts and weekly videography and photography, managed EDMs to excel brand awareness, and maintained website management and design via Squarespace.
Sales Marketing Consultant (Casual) at Hybrid Marketing
December 1, 2020 - August 5, 2025Met KPIs and daily financial targets including 1k sales per day. Implemented interpersonal, psychological, and conversational marketing techniques to promote sales. Conducted direct sales pitches to potential customers in high-traffic public areas.
Graphic Designer & Marketing Assistant (Contract) at Supaworld
December 1, 2020 - August 5, 2025Assisted in various digital marketing campaigns for new franchises statewide. Created digital marketing collateral such as online advertisements and print media. Conceptualized and created social media deliverables for company website and Facebook video ads.
Website Developer & Social Media Editor (Contract) at Geelong Food Relief Centre
March 1, 2019 - August 5, 2025Redeveloped website via WordPress within assigned budget. Redesigned and created a social media calendar and strategy to increase interactivity and attract donors. Collaborated creatively to meet complex client briefs to deadline.
Facebook Publicity Officer & Website Designer at Neighbourhood Connect
December 1, 2018 - August 5, 2025Created social media marketing collateral for Facebook page and email list. Published promotional newsletters via email marketing to potential clients boosting client base. Optimized layout and content of Facebook page and website to enhance user experience and engagement.
Digital Creator | Digital Marketing Services: trusted by 55+ Brands (Remote)
May 1, 2024 - August 5, 2025Worked remotely with over 55 brands including Bobbi Brown, Monopoly, SH Jewellery, and VSSassoon in lifestyle, beauty, hospitality, and fashion industries. Delivered visual storytelling and campaign execution through videography and photography. Managed video editing using Final Cut Pro and Adobe Creative Suite, developed and executed client campaigns adhering to brand guidelines, conducted market research and performance tracking, strategized and managed social media accounts, and developed social media content calendars to ensure consistent client output.
Marketing Coordinator & Admin (Contract) at Autism Recovery Network Singapore
November 1, 2024 - August 5, 2025Managed and created social media collateral across YouTube, LinkedIn, Instagram, and Facebook. Created YouTube video scripts aligned with content strategies and brand messaging. Developed and executed digital ads and video-based content for all platforms. Produced engaging video content to drive brand awareness and audience interaction. Managed and optimized ad campaigns across various social media platforms. Wrote and designed email marketing newsletters to engage subscribers.
Social Media & Marketing Manager (Hybrid / Remote work) at Drumplings
December 1, 2021 - August 5, 2025Conceptualized and executed brand rebuild and redesign of company trademarks. Achieved TikTok virality with video content garnering 22.5K views. Liaised with local creators and influencers, organizing weekly store meetups and hosting store events. Strategized and developed monthly social media marketing calendars across all platforms via Hootsuite. Initiated social media brand activations and competitions. Created daily social media posts, weekly videography, and photography. Managed and created EDMs to excel brand awareness. Maintained website management and design via Squarespace.
Marketing & Social Media Coordinator at Together Co-Living
December 1, 2023 - August 5, 2025Managed and created social media collateral across company’s three different lifestyle brands. Conducted video production and photography for company’s restaurant and on-site student events. Developed monthly content calendars across brands. Created, published, and managed Facebook and Instagram ads. Assembled and executed in-house student events. Performed copywriting for social media posts across all channels.
Content Creator & Copywriter at Luduco Living & Beauty Brow Parlour
April 1, 2019 - PresentProduced in-store video production and photography for social media campaigns. Filmed and edited User-Generated Content (UGC) videos for client websites to aid visual navigation of new site design. Responsible for copywriting for beauty clients' Facebook pages while following brand identity. Created and published digital video tutorials specifying use of new products to encourage sales. Liaised with clients to provide new strategic direction for marketing campaigns to optimize campaign impact.
Sales Marketing Consultant (Casual) at Hybrid Marketing
December 1, 2020 - August 5, 2025Reached KPIs and daily financial targets, including achieving 1K sales per day. Implemented interpersonal, psychological, and conversational marketing techniques to promote sales. Conducted direct sales pitches to potential customers in high-traffic public areas.
Graphic Designer & Marketing Assistant (Contract) at Supaworld
December 1, 2020 - August 5, 2025Assisted in various digital marketing campaigns for new franchises statewide. Created digital marketing collateral for online advertisements and print media. Conceptualized and created social media deliverables for company website and Facebook video ads.
Website Developer & Social Media Editor (Contract) at Geelong Food Relief Centre
March 1, 2019 - August 5, 2025Redeveloped GFRC’s website via WordPress under assigned budget. Redesigned and created social media calendar and strategy to increase interactivity and attract donors. Collaborated creatively to target complex client briefs to a deadline.
Facebook Publicity Officer & Website Designer at Neighbourhood Connect
December 1, 2018 - August 5, 2025Created social media marketing collateral for Facebook page and email list. Published promotional newsletters via email marketing to potential clients, bolstering client base. Optimized layout and content of Facebook page and website to enhance user experience and engagement.
Campaign Advertising & Administration Coordinator at GDH Advertising
December 1, 2018 - August 5, 2025Facilitated collaboration with The AGE & Fisherman Leadership, enhancing publication reach and driving advertising success for diverse clientele. Created social media marketing collateral for clients’ Facebook pages. Developed and implemented engaging social media marketing collateral that increased client engagement and enhanced brand visibility. Conceptualized new creative strategies for clients’ campaigns.
Social Media Manager at Autism Recovery Network
January 1, 2024 - November 1, 2024Managed and created high-impact social media collateral for platforms including YouTube, LinkedIn, Instagram and Facebook. Created compelling YouTube video scripts aligned with content strategies and brand messaging. Developed and executed targeted digital ads (UGC) and collaborated with external creators to deliver campaigns.
Brand Partnerships Content Coordinator at Adore Beauty
April 1, 2019 - October 1, 2019Led full-cycle video campaign production for luxury global beauty brands, owning concepting for on-camera self-filming and editing for platform-tailored campaigns. Spearheaded high-performing campaigns with ROAS, directing external creators.
Content Creator & Copywriter at Ludoco Living & Beauty Brow Parlour
January 1, 2020 - December 1, 2020In-store high-quality video production and photo editing for social media campaigns; developed compelling content for brand channels and edited to fit platform-tailored campaigns. Collaborated with the team to launch engaging content.
Web Developer & Social Media Editor (Contract) at Geelong Food Relief Centre
September 1, 2018 - December 1, 2018Redesigned and implemented strategic social media calendar to boost interaction and donor engagement; created engaging social media content.
Facebook Publicity Officer & Website Designer (Contract) at Neighborhood Connect
March 1, 2018 - December 1, 2018Created engaging social media collateral for Facebook and other channels; produced promotional emails and redesigned the website to improve user experience.
Sales Marketing Consultant at Hybrid Marketing
January 1, 2020 - December 1, 2020Applied advanced interpersonal and psychological marketing techniques to drive sales; delivered persuasive sales pitches and achieved KPIs including daily sales targets.
Graphic Designer & Marketing Assistant at Supaworld
November 1, 2018 - March 1, 2019Assisted in strategic digital marketing campaigns for new franchises nationwide; created and oversaw high-impact marketing collateral including digital ads and print media.
Education
Bachelor of Communications (Media) at RMIT University Melbourne, AU
January 11, 2030 - August 5, 2025Bachelor of Communications (Media) at RMIT University Melbourne, AU
January 11, 2030 - August 5, 2025Bachelor of Communications (Media) with Distinction at RMIT University
January 11, 2030 - June 12, 2026Qualifications
Bachelor of Communications (Media) - with Distinction
January 11, 2030 - June 12, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Travel & Hospitality, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Melbourne today.