Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Leo Xu from Vancouver, Canada. I am currently pursuing a Bachelor of Science in Statistics and Data Science at the University of California, Santa Barbara. I have a strong academic record with a GPA of 3.92 from Collingwood School and a passion for data-driven marketing and analytics. I enjoy combining my skills in data science and marketing to create impactful solutions. Throughout my work experience, I've led social media campaigns, optimized marketing strategies, and leveraged data analytics to boost business growth. I thrive in collaborative environments and am always excited to explore new challenges in marketing and data science.…Hi, I'm Leo Xu from Vancouver, Canada. I am currently pursuing a Bachelor of Science in Statistics and Data Science at the University of California, Santa Barbara. I have a strong academic record with a GPA of 3.92 from Collingwood School and a passion for data-driven marketing and analytics. I enjoy combining my skills in data science and marketing to create impactful solutions. Throughout my work experience, I've led social media campaigns, optimized marketing strategies, and leveraged data analytics to boost business growth. I thrive in collaborative environments and am always excited to explore new challenges in marketing and data science.

Leo Xu

Marketing Strategist, Marketing Consultant, Data Scientist, +2





Hi, I'm Leo Xu from Vancouver, Canada. I am currently pursuing a Bachelor of Science in Statistics and Data Science at the University of California, Santa Barbara. I have a strong academic record with a GPA of 3.92 from Collingwood School and a passion for data-driven marketing and analytics. I enjoy combining my skills in data science and marketing to create impactful solutions. Throughout my work experience, I've led social media campaigns, optimized marketing strategies, and leveraged data analytics to boost business growth. I thrive in collaborative environments and am always excited to explore new challenges in marketing and data science.…Hi, I'm Leo Xu from Vancouver, Canada. I am currently pursuing a Bachelor of Science in Statistics and Data Science at the University of California, Santa Barbara. I have a strong academic record with a GPA of 3.92 from Collingwood School and a passion for data-driven marketing and analytics. I enjoy combining my skills in data science and marketing to create impactful solutions. Throughout my work experience, I've led social media campaigns, optimized marketing strategies, and leveraged data analytics to boost business growth. I thrive in collaborative environments and am always excited to explore new challenges in marketing and data science.

Available to hire

Hi, I’m Leo Xu from Vancouver, Canada. I am currently pursuing a Bachelor of Science in Statistics and Data Science at the University of California, Santa Barbara. I have a strong academic record with a GPA of 3.92 from Collingwood School and a passion for data-driven marketing and analytics. I enjoy combining my skills in data science and marketing to create impactful solutions.

Throughout my work experience, I’ve led social media campaigns, optimized marketing strategies, and leveraged data analytics to boost business growth. I thrive in collaborative environments and am always excited to explore new challenges in marketing and data science.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Undergraduate Sports Analytics Assistant at UCSB Data Science Club

July 1, 2025 - August 5, 2025

Collaborated on project analyzing NCAA Division I baseball team data. Extracted, processed, and conducted exploratory data analysis on 1,200+ rushing plays using Python libraries. Engineered 25+ features including categorical encodings, built classification models such as Logistic Regression, and assisted with SVM and k-NN. Packaged predictive service into Flask API and showcased results via interactive R Shiny dashboard with Plotly.

Marketing Leader/Sales Representative Intern at Hunk Times

May 1, 2024 - Present

Led marketing initiatives to expand into North American markets by conducting and implementing data-driven strategies to identify potential clients and collaboration opportunities. Conducted targeted research on prospective companies, engaging decision-makers to gather market insights. Engineered email marketing workflows and engagement analytics, increasing response rate by 32%.

Student Resource and Marketing Assistant at Gateway College

October 1, 2020 - Present

Designed and executed multi-platform social media campaigns, growing TikTok following to 230K and driving over 300 students' annual enrollment increase. Optimized student registration processes through database updates and streamlined resource/application management. Created student handbooks and digital materials to enhance engagement. Raised ad conversion from less than 1% to 4.8%, contributing an incremental $200K CAD in annual revenue.