I am an experienced E-commerce and Digital Marketing professional with over 12 years of expertise in leading successful web projects and digital marketing campaigns. I specialize in digital strategy, project management, and web development, and I thrive on delivering high-quality results that optimize customer experience and business growth. Currently based in Auckland, New Zealand, I have a strong track record of managing teams, collaborating with designers, developers, and marketers, and driving projects from conception to completion using agile methodologies. I am passionate about leveraging my skills to contribute positively to organizations and continue growing in my professional journey.

Muhammad Yasir Rauf

I am an experienced E-commerce and Digital Marketing professional with over 12 years of expertise in leading successful web projects and digital marketing campaigns. I specialize in digital strategy, project management, and web development, and I thrive on delivering high-quality results that optimize customer experience and business growth. Currently based in Auckland, New Zealand, I have a strong track record of managing teams, collaborating with designers, developers, and marketers, and driving projects from conception to completion using agile methodologies. I am passionate about leveraging my skills to contribute positively to organizations and continue growing in my professional journey.

Available to hire

I am an experienced E-commerce and Digital Marketing professional with over 12 years of expertise in leading successful web projects and digital marketing campaigns. I specialize in digital strategy, project management, and web development, and I thrive on delivering high-quality results that optimize customer experience and business growth.

Currently based in Auckland, New Zealand, I have a strong track record of managing teams, collaborating with designers, developers, and marketers, and driving projects from conception to completion using agile methodologies. I am passionate about leveraging my skills to contribute positively to organizations and continue growing in my professional journey.

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Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Head of Web at Brighta Group
November 1, 2022 - Present
Successfully led multiple web projects, ensuring high-quality delivery within budget and timelines. Built and maintained strong client relationships, ensuring satisfaction and timely addressing any concerns. Managed teams and resources effectively while collaborating with designers, developers, content, and marketing teams. Streamlined project processes and implemented agile methodologies which resulted in increased team efficiency and client satisfaction.
E-commerce Manager/Lead at GTN Wire / Fabro International
September 1, 2020 - August 5, 2025
Led end-to-end website development for ecommerce projects, managing teams across design, development, merchandising, and marketing. Executed and optimized social media marketing (SMM) and search engine marketing (SEM) campaigns, meeting key performance indicators. Launched products on Amazon, optimized listings, and ran PPC ads. Improved website user experience, conducted testing, debugging, and optimized customer journey and ecommerce conversion rates.
Business Development Manager at Limitless Investments
February 1, 2018 - August 5, 2025
Worked to grow business opportunities and expand company outreach in Lahore.
Digital Consultant at Punjab College of Science & Commerce
February 1, 2021 - August 5, 2025
Provided digital consulting services including digital marketing strategies and implementation.
Digital Consultant at Headway Group Of Colleges
December 1, 2022 - August 5, 2025
Advised on digital marketing and online project optimization.
Digital Consultant at Syed Brothers Pvt Ltd
May 1, 2025 - August 5, 2025
Consulted on digital marketing campaigns and ecommerce strategies.
Staff Financial Analyst at Deep Azure
November 1, 2014 - August 5, 2025
Analyzed financial data and supported financial processes.
E-commerce Account Manager at Voltro by Falkenherz
February 1, 2021 - August 5, 2025
Managed ecommerce accounts and sales strategies.

Education

Bachelors of Business Administration (Finance) at The University Of Lahore
January 1, 2009 - January 1, 2013

Qualifications

Google Ads Certified
January 11, 2030 - August 5, 2025

Industry Experience

Retail, Education, Software & Internet, Professional Services, Financial Services