MY

Muhammad Yasir Rauf

Available to hire

I am an experienced E-commerce and Digital Marketing professional with over 12 years of expertise in leading successful web projects and digital marketing campaigns.

About

I am an experienced E-commerce and Digital Marketing professional with over 12 years of expertise in leading successful web projects and digital marketing campaigns. I specialize in digital strategy, project management, and web development, and I thrive on delivering high-quality results that optimize customer experience and business growth.

Currently based in Auckland, New Zealand, I have a strong track record of managing teams, collaborating with designers, developers, and marketers, and driving projects from conception to completion using agile methodologies. I am passionate about leveraging my skills to contribute positively to organizations and continue growing in my professional journey.

  • 12 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • UrduFluent
  • Panjabi, PunjabiFluent

Industry experience

  • Retail
  • Education
  • Software & Internet
  • Professional Services
  • Financial Services

Work experience· 8 roles

Digital Consultant · Syed Brothers Pvt LtdMay 2025 – Aug 2025 · 4 mos

Consulted on digital marketing campaigns and ecommerce strategies.

Digital Consultant · Headway Group Of CollegesDec 2022 – Aug 2025 · 2 yrs 9 mos

Advised on digital marketing and online project optimization.

Head of Web · Brighta GroupNov 2022 – Present · 4 yrs 1 mo

Successfully led multiple web projects, ensuring high-quality delivery within budget and timelines. Built and maintained strong client relationships, ensuring satisfaction and timely addressing any concerns. Managed teams and resources effectively while collaborating with designers, developers, content, and marketing teams. Streamlined project processes and implemented agile methodologies which resulted in increased team efficiency and client satisfaction.

E-commerce Account Manager · Voltro by FalkenherzFeb 2021 – Aug 2025 · 4 yrs 7 mos
Digital Consultant · Punjab College of Science & CommerceFeb 2021 – Aug 2025 · 4 yrs 7 mos
E-commerce Manager/Lead · GTN Wire / Fabro InternationalSep 2020 – Aug 2025 · 5 yrs
Business Development Manager · Limitless InvestmentsFeb 2018 – Aug 2025 · 7 yrs 7 mos
Staff Financial Analyst · Deep AzureNov 2014 – Aug 2025 · 10 yrs 10 mos

Education

Bachelors of Business Administration (Finance) · The University Of Lahore2009 – 2013

Certifications and awards

Google Ads Certified2030 – 2025

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