I am an Executive and Creative Producer with over 9 years of experience in content and advertising campaigns across various networks. I have a goal-oriented focus and the ability to manage complex projects across multiple locations under tight deadlines. I am passionate about creative concepts and all aspects of filmmaking from writing to production, fully dedicated to the art of storytelling. I have a proven track record of fostering collaboration among cross-functional teams including creative, production, artists, and crew. I efficiently manage campaigns to meet client needs with a strong focus on profitability through revenue management and project expense analysis. I lead and mentor high-performing teams while ensuring the highest broadcast quality standards aligned with government protocols and international media benchmarks.

Ammar Abedi

I am an Executive and Creative Producer with over 9 years of experience in content and advertising campaigns across various networks. I have a goal-oriented focus and the ability to manage complex projects across multiple locations under tight deadlines. I am passionate about creative concepts and all aspects of filmmaking from writing to production, fully dedicated to the art of storytelling. I have a proven track record of fostering collaboration among cross-functional teams including creative, production, artists, and crew. I efficiently manage campaigns to meet client needs with a strong focus on profitability through revenue management and project expense analysis. I lead and mentor high-performing teams while ensuring the highest broadcast quality standards aligned with government protocols and international media benchmarks.

Available to hire

I am an Executive and Creative Producer with over 9 years of experience in content and advertising campaigns across various networks. I have a goal-oriented focus and the ability to manage complex projects across multiple locations under tight deadlines. I am passionate about creative concepts and all aspects of filmmaking from writing to production, fully dedicated to the art of storytelling.

I have a proven track record of fostering collaboration among cross-functional teams including creative, production, artists, and crew. I efficiently manage campaigns to meet client needs with a strong focus on profitability through revenue management and project expense analysis. I lead and mentor high-performing teams while ensuring the highest broadcast quality standards aligned with government protocols and international media benchmarks.

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Language

English
Fluent
Arabic
Intermediate
Urdu
Advanced
Hindi
Advanced

Work Experience

Studio Manager at Option1World
October 1, 2023 - Present
Managing content creation and production quality control to meet client requirements. Handling vendor and client relationship management, financial management and budgeting. Coordinating cross-functional communication and managing diverse creative teams including writers, graphic designers, editors, copywriters, 3D animation teams and voice-over artists to deliver content in line with branding guidelines. Preparing delivery schedules and coordinating with the S&P team to meet brand requirements and guidelines.
Senior Executive Producer at ArreU Digital
December 1, 2022 - August 5, 2025
Managed critical accounts and billing and revenue targets month-on-month. Provided strategic support to prepare budgets, propose creative presentations, and oversee clearance, logistics, and operations of projects and brand partnerships. Managed marketing plans and supported teams to ensure project and client success.
Executive Producer at Supari Studios
May 1, 2022 - August 5, 2025
Led large-scale production teams for high-profile international and government projects across the UAE, delivering content for clients such as RTA, NCEMA, and DEWA. Worked on major campaigns for brands like Amazon, One Plus, Bajaj, Asian Paints, Cred & Dream 11, achieving 30-50% savings in production costs. Produced over 250+ video assets during IPL 2021 & 2022. Managed multiple projects worth 5-7 million dollars simultaneously. Oversaw production workflows across TV, digital, and social platforms, ensuring seamless coordination of live, recorded, and remote content delivery. Managed outside broadcast operations including multi-camera setups during national events and VVIP broadcasts. Planned and executed large-scale live productions with vendor coordination, crew management, technical planning, logistics, and budget oversight. Ensured productions met highest broadcast quality standards aligned with government protocols and international benchmarks. Built and mentored a high-performing
Creative Producer at Thatz It Pvt Ltd.
January 1, 2021 - August 5, 2025
Created and maintained production budgets, regularly liaised with vendors, negotiated contracts with actors, designers, agents, and production personnel. Developed all forms of media creatives and user-generated content. Proofread and wrote concepts and scripts. Responded to production inquiries and maintained vendor contacts. Assisted client servicing teams with production-related meetings and pitches. Met clients to understand project requirements.
Senior Creative Producer at Being U Studios (Sony Music)
January 1, 2019 - August 5, 2025
Developed and communicated clear creative vision for each project aligned with company's artistic direction. Spotted and worked closely with global and regional artists, composers, and musicians to nurture talents and develop best strategies. Managed project budgets and resource utilization efficiently. Followed protocols to secure permissions and rights clearance for copyrighted materials. Worked closely with teams to prepare budgets and creative proposals while overseeing legal and financial aspects of projects and brand partnerships. Recruited and managed a team of producers and creatives ensuring compliance with regulations and deadlines.
Key Note Associate Producer (Freelance)
February 1, 2018 - August 5, 2025
Led and managed production from pre- to post-production ensuring project milestones and deadlines were met. Maintained clear communication with clients to understand requirements and provide progress updates. Coordinated production teams including crew, talent, and freelancers.
Producer (Freelance) at Indian Premier League
January 1, 2022 - August 5, 2025
Created and maintained production budgets with regular liaison. Sourced and negotiated with vendors and drafted contracts. Developed media creatives and user-generated content. Proofread and wrote concepts and scripts. Responded to production inquiries and maintained vendor contacts. Assisted client servicing teams with production meetings and pitches. Met clients to understand project requirements.

Education

B.Com - Business & Finance Management at Mahatma Gandhi University, UAE
January 11, 2030 - January 1, 2012
High School at Abu Dhabi Indian School, Abu Dhabi
January 11, 2030 - January 1, 2009

Qualifications

PG Diploma in Event Management
January 11, 2030 - January 1, 2016

Industry Experience

Media & Entertainment, Government, Professional Services, Retail, Travel & Hospitality