Ammar Abedi
I am an Executive and Creative Producer with over 9 years of experience in content and advertising campaigns across various networks.
About
I am an Executive and Creative Producer with over 9 years of experience in content and advertising campaigns across various networks. I have a goal-oriented focus and the ability to manage complex projects across multiple locations under tight deadlines. I am passionate about creative concepts and all aspects of filmmaking from writing to production, fully dedicated to the art of storytelling.
I have a proven track record of fostering collaboration among cross-functional teams including creative, production, artists, and crew. I efficiently manage campaigns to meet client needs with a strong focus on profitability through revenue management and project expense analysis. I lead and mentor high-performing teams while ensuring the highest broadcast quality standards aligned with government protocols and international media benchmarks.
- 8 years' experience
- Joined August 2025
Languages
- EnglishFluent
- ArabicIntermediate
- UrduAdvanced
- HindiAdvanced
Industry experience
- Media & Entertainment
- Government
- Professional Services
- Retail
- Travel & Hospitality
Work experience· 7 roles
Managing content creation and production quality control to meet client requirements. Handling vendor and client relationship management, financial management and budgeting. Coordinating cross-functional communication and managing diverse creative teams including writers, graphic designers, editors, copywriters, 3D animation teams and voice-over artists to deliver content in line with branding guidelines. Preparing delivery schedules and coordinating with the S&P team to meet brand requirements and guidelines.
Managed critical accounts and billing and revenue targets month-on-month. Provided strategic support to prepare budgets, propose creative presentations, and oversee clearance, logistics, and operations of projects and brand partnerships. Managed marketing plans and supported teams to ensure project and client success.
Led large-scale production teams for high-profile international and government projects across the UAE, delivering content for clients such as RTA, NCEMA, and DEWA. Worked on major campaigns for brands like Amazon, One Plus, Bajaj, Asian Paints, Cred & Dream 11, achieving 30-50% savings in production costs. Produced over 250+ video assets during IPL 2021 & 2022. Managed multiple projects worth 5-7 million dollars simultaneously. Oversaw production workflows across TV, digital, and social platforms, ensuring seamless coordination of live, recorded, and remote content delivery. Managed outside broadcast operations including multi-camera setups during national events and VVIP broadcasts. Planned and executed large-scale live productions with vendor coordination, crew management, technical planning, logistics, and budget oversight. Ensured productions met highest broadcast quality standards aligned with government protocols and international benchmarks. Built and mentored a high-performing
Education
Certifications and awards
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