Victoria Paeva

In this role, I developed styleguides for the institution’s campaign visual identities, mentored interns in campaign design processes, and designed and prototyped signage. I managed the print workshop, guiding users and handling printing tasks for posters, booklets, and flyers. I translated research content into visual and spatial formats such as installations, spatial structures, and publications. Additionally, I designed exhibitions and editorial layouts emphasizing content, narration, and user experience, collaborating closely with curators, artists, architects, and fabricators, and supervised installation phases.

Developed concepts and style guides for visual campaign identities, mentored interns in the design process, designed signage systems, managed the print workshop, and provided user guidance. Created exhibition and editorial designs based on content, narrative, and desired experience, ensuring visual clarity and collaborating closely with curators, artists, architects, and producers.

Responsibilities included concept development, designing editorial and exhibition layouts, ensuring visual clarity and consistency, and collaborating with curators, artists, architects, and fabricators. I also supervised or assisted during installation phases. The work focused on transforming research content into multi-format visual and spatial presentations.