Graphic designer and motion graphics specialist with experience creating motion graphics, branding, and digital design for ads, social media, and promotional content. Skilled in After Effects, Photoshop, and Premiere Pro, and experienced with UI animations, micro-interactions, and interactive vector animations (Lottie, Rive). Creates brand-aligned visual storytelling through storyboards, animation sequences, and procedural motion workflows. Also leverages AI-assisted production to improve speed and output quality, including short-form videos for digital campaigns.

Basma Adel

Graphic designer and motion graphics specialist with experience creating motion graphics, branding, and digital design for ads, social media, and promotional content. Skilled in After Effects, Photoshop, and Premiere Pro, and experienced with UI animations, micro-interactions, and interactive vector animations (Lottie, Rive). Creates brand-aligned visual storytelling through storyboards, animation sequences, and procedural motion workflows. Also leverages AI-assisted production to improve speed and output quality, including short-form videos for digital campaigns.

Available to hire

Graphic designer and motion graphics specialist with experience creating motion graphics, branding, and digital design for ads, social media, and promotional content. Skilled in After Effects, Photoshop, and Premiere Pro, and experienced with UI animations, micro-interactions, and interactive vector animations (Lottie, Rive).

Creates brand-aligned visual storytelling through storyboards, animation sequences, and procedural motion workflows. Also leverages AI-assisted production to improve speed and output quality, including short-form videos for digital campaigns.

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Language

Arabic
Fluent
English
Fluent
French
Intermediate
German
Intermediate

Work Experience

Multimedia Designer at KLD (Digital Training Center for Business)
January 1, 2025 - September 20, 2025
Created engaging motion graphics and animations for digital training content; designed and animated visual elements for educational and promotional materials; developed storyboards, visual concepts, and animation sequences; collaborated with marketing and content teams to enhance visual storytelling; used industry-standard software like After Effects, Premiere Pro, and Illustrator.
Multimedia Designer at KLD (Digital Training Center for Business)
January 1, 2025 - September 20, 2025
Created engaging motion graphics and animations for digital training content. Designed and animated visual elements for educational and promotional materials. Developed storyboards, visual concepts, and animation sequences. Collaborated with marketing and content teams to enhance visual storytelling. Used industry-standard software like After Effects, Premiere Pro, and Illustrator.
Motion Graphic Designer at KLD (Digital Training Center for Business)
January 1, 2025 - September 1, 2025
Created engaging motion graphics and animations for digital training content. Designed and animated visual elements for educational and promotional materials. Developed storyboards, visual concepts, and animation sequences. Collaborated with marketing and content teams to enhance visual storytelling. Used industry-standard software like After Effects, Premiere Pro, and Illustrator.
Motion Graphic Designer at KLD (Digital Training Center for Business)
January 1, 2025 - August 31, 2025
Created engaging motion graphics and animations for digital training content. Designed and animated visual elements for educational and promotional materials. Developed storyboards, visual concepts, and animation sequences. Collaborated with marketing and content teams to enhance visual storytelling. Used industry-standard software like After Effects, Premiere Pro, and Illustrator.
Motion Graphic Designer at KLD (Digital Training Center for Business)
January 1, 2025 - August 5, 2025
Created engaging motion graphics and animations for digital training content. Designed and animated visual elements for educational and promotional materials. Developed storyboards, visual concepts, and animation sequences. Collaborated with marketing and content teams to enhance visual storytelling. Used industry-standard software like After Effects, Premiere Pro, and Illustrator.
Freelance AI content creator and motion graphic at Freelance
January 1, 2021 - January 1, 2025
Created engaging motion graphics and animations for digital training content. Produced Lottie-optimized animations using Bodymovin for seamless web/app integration. Developed AI-assisted animated content for digital campaigns and created short-form videos for social media and online advertising. Applied AI tools to enhance creative production speed and visual storytelling, and collaborated with marketing teams to deliver brand-aligned promotional content. Developed storyboards, visual concepts, and animation sequences, including UI motion assets and micro-interaction animations for digital learning products.
Multimedia Designer at IZ Il Beauty
January 1, 2021 - September 20, 2025
Designed visual content for social media, website, and marketing campaigns; edited and produced promotional videos, product showcases, and brand stories; created engaging motion graphics and animations for digital marketing; developed branding materials, packaging designs, and ad creatives; collaborated with the marketing team to enhance brand identity and storytelling; ensured high-quality visuals aligned with the brand's natural and organic identity.
Graphic Designer at IZ Il Beauty
January 1, 2021 - September 20, 2025
Designed visual content for social media, website, and marketing campaigns. Edited and produced promotional videos, product showcases, and brand stories. Created engaging motion graphics and animations for digital marketing. Developed branding materials, packaging designs, and ad creatives. Collaborated with the marketing team to enhance brand identity and storytelling. Ensured high-quality visuals aligned with the brand’s natural and organic identity.
Motion Graphic Designer at IZI Beauty
January 1, 2021 - September 1, 2025
Designed visual content for social media, website, and marketing campaigns. Edited and produced promotional videos, product showcases, and brand stories. Created engaging motion graphics and animations for digital marketing. Developed branding materials, packaging designs, and ad creatives. Collaborated with the marketing team to enhance brand identity and storytelling, ensuring high-quality visuals aligned with the brand’s natural and organic identity.
at IZI Beauty
January 1, 2021 - August 31, 2025
Designed visual content for social media, website, and marketing campaigns. Edited and produced promotional videos, product showcases, and brand stories. Created engaging motion graphics and animations for digital marketing. Developed branding materials, packaging designs, and ad creatives. Collaborated with marketing team to enhance brand identity and storytelling. Ensured high-quality visuals aligned with the brand’s natural and organic identity.
Motion Graphic Designer at IZI Beauty
January 1, 2021 - August 5, 2025
Designed visual content for social media, website, and marketing campaigns. Edited and produced promotional videos, product showcases, and brand stories. Created engaging motion graphics and animations for digital marketing. Developed branding materials, packaging designs, and ad creatives. Collaborated with marketing team to enhance brand identity and storytelling. Ensured high-quality visuals aligned with the brand’s natural and organic identity.
Multimedia Designer at I Z Il Beauty
January 1, 2020 - January 1, 2021
Designed visual content for social media, website, and marketing campaigns. Edited and produced promotional videos, product showcases, and brand stories. Created motion graphics and animations for digital marketing, and developed branding materials, packaging designs, and ad creatives.
Multimedia Designer at ADS Group Company
January 1, 2020 - September 20, 2025
Designed marketing materials and promotional assets across multiple industries; created and edited videos for advertising campaigns, corporate branding, and event promotions; developed social media content, motion graphics, and product showcases; designed packaging, print materials, and custom gifts; collaborated with teams on web development, 3D design, and event branding; ensured consistency in visual identity across advertising, print, and digital media.
Multimedia Designer at ADS Group Company
January 1, 2020 - September 20, 2025
Designed marketing materials and promotional assets across multiple industries. Created and edited videos for advertising campaigns, corporate branding, and event promotions. Developed social media content, motion graphics, and product showcases. Designed packaging, print materials, and custom gift items. Collaborated with teams on web development, 3D design, and event branding. Ensured consistency in visual identity across advertising, print, and digital media.
Multimedia Designer at ADS Group Company
January 1, 2020 - September 1, 2025
Designed marketing materials and promotional assets across multiple industries. Created and edited videos for advertising campaigns, corporate branding, and event promotions. Developed social media content, motion graphics, and product showcases. Designed packaging, print materials, and custom gift items. Collaborated with teams on web development, 3D design, and event branding. Ensured consistency in visual identity across advertising, print, and digital media.
at ADS Group Company
January 1, 2020 - August 31, 2025
Designed marketing materials and promotional assets across multiple industries. Created and edited videos for advertising campaigns, corporate branding, and event promotions. Developed social media content, motion graphics, and product showcases. Designed packaging, print materials, and custom gift items. Collaborated with teams on web development, 3D design, and event branding. Ensured consistency in visual identity across advertising, print, and digital media.
Multimedia Designer at ADS Group Company
January 1, 2020 - August 5, 2025
Designed marketing materials and promotional assets across multiple industries. Created and edited videos for advertising campaigns, corporate branding, and event promotions. Developed social media content, motion graphics, and product showcases. Designed packaging, print materials, and custom gift items. Collaborated with teams on web development, 3D design, and event branding. Ensured consistency in visual identity across advertising, print, and digital media.
Multimedia Designer at A D S Group Company
January 1, 2019 - December 31, 2019
Produced marketing materials and promotional assets across multiple industries. Created and edited videos for advertising campaigns, corporate branding, and event promotions. Used procedural workflows and After Effects expressions to speed up animation production. Designed packaging, print materials, and custom gift items.

Education

Scholarship in Animation at Institute of Information and Technology (ITI) - Cairo
January 1, 2018 - January 1, 2019
Bachelor degree at University of Fine Arts (Graphic Communication) - Alex
January 1, 2010 - January 1, 2016
Scholarship in Animation at Institute of Information and Technology (ITI) - Cairo
January 1, 2018 - January 1, 2019
Bachelor degree at University of Fine Art (Graphic Communication) - Alex
January 1, 2010 - January 1, 2016
UI-UX Online Course at Black Horse Institute
January 1, 2024 - August 31, 2025
Scholarship in Animation at Institute of Information and Technology (ITI) - Cairo
January 1, 2018 - January 1, 2019
Bachelor degree at University of Fine Art (Graphic Communication) - Alex
January 1, 2010 - January 1, 2016
UI-UX Online Course at Black Horse Institute
January 1, 2024 - January 1, 2024
Bachelor of Graphic Design at University of Fine Arts (Graphic Communication) - Alexandria
January 1, 2010 - January 1, 2016
Animation Scholarship at Institute of Information and Technology (ITI), Cairo
January 1, 2018 - January 1, 2019
UI/UX Online Course at Black Horse Institute
January 1, 2024 - January 1, 2024
Intensive Animation Scholarship at Institute of Information and Technology (ITI), Cairo
January 1, 2018 - January 1, 2019
Graphic Communication at University of Fine Arts, Alexandria
January 1, 2018 - January 1, 2019
UI/UX Online Course at Black Horse Institute
January 1, 2024 - January 1, 2024
Scholarship in Animation at Institute of Information and Technology (ITI) - Cairo University of Fine Art (Graphic Communication) - Alex
January 1, 2018 - January 1, 2019
Online Course (UI-UX) at Black Horse Institute
January 1, 2024 - January 1, 2024

Qualifications

Animation Scholarship
January 1, 2018 - January 1, 2019
UI/UX Online Course
January 1, 2024 - January 1, 2024
Bachelor's Degree in Graphic Design
January 1, 2010 - January 1, 2016
Intensive Animation Scholarship
January 1, 2018 - January 1, 2019
UI/UX Online Course
January 1, 2024 - January 1, 2024
Bachelor's degree
January 1, 2010 - January 1, 2016

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods