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I am a Brand Director with extensive experience in strategic brand management, high design expertise, and broad digital know-how. I have proven skills in leading agencies and teams in complex market and project environments. I bring methodological competence in innovation, service design, design thinking, and customer experience management. I am tech-savvy, open, enthusiastic, and structured, preferring to work interdisciplinarily and co-creatively with motivated people who want to move a lot together. I have a strong passion for branding, design, and digital customer experience with a strategic and innovative mindset.…I am a Brand Director with extensive experience in strategic brand management, high design expertise, and broad digital know-how. I have proven skills in leading agencies and teams in complex market and project environments. I bring methodological competence in innovation, service design, design thinking, and customer experience management. I am tech-savvy, open, enthusiastic, and structured, preferring to work interdisciplinarily and co-creatively with motivated people who want to move a lot together. I have a strong passion for branding, design, and digital customer experience with a strategic and innovative mindset.

Rahel Grünig

Creative Director, Brand Strategist, Project Manager, +1

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I am a Brand Director with extensive experience in strategic brand management, high design expertise, and broad digital know-how. I have proven skills in leading agencies and teams in complex market and project environments. I bring methodological competence in innovation, service design, design thinking, and customer experience management. I am tech-savvy, open, enthusiastic, and structured, preferring to work interdisciplinarily and co-creatively with motivated people who want to move a lot together. I have a strong passion for branding, design, and digital customer experience with a strategic and innovative mindset.…I am a Brand Director with extensive experience in strategic brand management, high design expertise, and broad digital know-how. I have proven skills in leading agencies and teams in complex market and project environments. I bring methodological competence in innovation, service design, design thinking, and customer experience management. I am tech-savvy, open, enthusiastic, and structured, preferring to work interdisciplinarily and co-creatively with motivated people who want to move a lot together. I have a strong passion for branding, design, and digital customer experience with a strategic and innovative mindset.

Available to hire

I am a Brand Director with extensive experience in strategic brand management, high design expertise, and broad digital know-how. I have proven skills in leading agencies and teams in complex market and project environments. I bring methodological competence in innovation, service design, design thinking, and customer experience management.

I am tech-savvy, open, enthusiastic, and structured, preferring to work interdisciplinarily and co-creatively with motivated people who want to move a lot together. I have a strong passion for branding, design, and digital customer experience with a strategic and innovative mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Intermediate

French

Intermediate

Italian

Intermediate

Work Experience

Freelance / Career Reorientation

June 1, 2024 - Present

Since June 2024, working independently on business strategy and branding projects, and advising agencies on process design.

Head of Design Strategy, Deputy Head of Communications Agency at Stämpfli Kommunikation AG

May 31, 2024 - August 5, 2025

Developed corporate strategy, participated in integrated corporate communication committee, built innovation management, developed and implemented digital services, responsible for creative and digital services, and managed partnership development and maintenance.

Creative Director, Deputy Head of Communications Agency at Stämpfli Kommunikation AG

December 31, 2022 - August 5, 2025

Led strategic, operational, and professional development of the communications agency and team building; conceived and implemented strategic brand projects; managed complex client mandates including Finma, Uni Bern, BEKB, Jardin Suisse, and Mobiliar; handled pitching, reporting, budgeting, and resource management; and led workshops and C-Level consulting.

Freelance Brand Strategist

December 31, 2019 - August 5, 2025

Strategic brand development in medicine, health products, and food sectors.

Brand Design Manager at New Pharma AG (Gebro AG)

April 30, 2019 - August 5, 2025

Developed corporate strategy and assortment; created brand strategy and positioning; developed digital patient information services; managed agency relationships and project leadership.

Co-Founder, Managing Partner at Bloom Identity GmbH

February 28, 2018 - August 5, 2025

Built the agency strategically and operationally; developed strategic branding and holistic brand worlds for clients such as TWINT, Insel Gruppe, and Novartis; led projects, pitches, workshops, and C-Level consulting; managed offerings, reporting, budgeting, and partnerships.

Founder and Owner at Grünig Corporate Design

September 30, 2012 - August 5, 2025

Founded and operated a design studio focused on branding and design projects; designed brand appearances for clients including Ricola, Stadt Bern, Kanton Bern, Chocolats Camille Bloch, and Grasshopper Club Zürich; led projects, pitches, workshops, and C-Level consulting; managed offers, reporting, budgeting, and partnerships.