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I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle. I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.…I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle. I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.

Setsabile Mkhabela

Data Analyst, Product Marketer, eCommerce Developer

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I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle. I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.…I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle. I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.

Available to hire

I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle.

I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Arabic

Intermediate

Work Experience

Founder & E-Commerce Manager at Boast-iD

January 1, 2024 - August 5, 2025

Built sales forecasting models to improve inventory and revenue planning. Designed Tableau dashboards to track go-to-market KPIs, reducing inefficiencies by 15%. Led customer behavior analysis that informed digital marketing strategy, boosting ROI by 20%. Automated weekly reporting using Python and SQL to streamline performance reviews.

Startup Consultant – Freelance

January 1, 2020 - August 5, 2025

Advised early-stage ventures on growth strategy using data-led market and competitor research. Developed dashboards and business models that helped startups evaluate go-to-market potential. Delivered insights on user acquisition and retention to guide product positioning.

Analyst at Awethu Project

December 31, 2016 - August 5, 2025

Conducted trend and financial analysis to support investment and startup incubation decisions. Assessed product-market fit and revenue projections to support pitch readiness.

Assistant Business Consultant at SEDCOD

December 31, 2015 - August 5, 2025

Delivered strategic reports to SMEs, identifying efficiency gaps and go-to-market opportunities. Supported small businesses with operational improvements and customer strategy.