SM

Setsabile Mkhabela

Available to hire

I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting.

About

I am a founder and data analyst with a background in business intelligence, e-commerce strategy, and startup consulting. I have extensive experience supporting go-to-market strategies through market analysis, sales forecasting, customer behavior modeling, and KPI dashboarding. I am passionate about turning data into action and enabling data-informed decision-making across the GTM lifecycle.

I have a strong foundation in Python, SQL, Tableau, and lean startup methodologies, and I enjoy collaborating across teams to drive growth and product adoption. My consulting and startup experience have helped me develop strategic insights and hands-on skills that I bring to all data roles.

  • 9 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • FrenchIntermediate
  • ArabicIntermediate

Industry experience

  • Professional Services
  • Retail
  • Software & Internet
  • Financial Services
  • Education

Work experience· 4 roles

Founder & E-Commerce Manager · Boast-iDJan 2024 – Aug 2025 · 1 yr 8 mos

Built sales forecasting models to improve inventory and revenue planning. Designed Tableau dashboards to track go-to-market KPIs, reducing inefficiencies by 15%. Led customer behavior analysis that informed digital marketing strategy, boosting ROI by 20%. Automated weekly reporting using Python and SQL to streamline performance reviews.

Startup Consultant – FreelanceJan 2020 – Aug 2025 · 5 yrs 8 mos

Advised early-stage ventures on growth strategy using data-led market and competitor research. Developed dashboards and business models that helped startups evaluate go-to-market potential. Delivered insights on user acquisition and retention to guide product positioning.

Analyst · Awethu ProjectDec 2016 – Aug 2025 · 8 yrs 9 mos

Conducted trend and financial analysis to support investment and startup incubation decisions. Assessed product-market fit and revenue projections to support pitch readiness.

Assistant Business Consultant · SEDCODDec 2015 – Aug 2025 · 9 yrs 9 mos

Education

BCom in Accounting Science (Taxation) · University of South Africa2030 – 2025

Certifications and awards· 6

Compliance Management | University of Cape Town2030 – 2025
Advanced Data Analytics Certificate | Google2030 – 2025
Applied Data Science | World Quant University2030 – 2025
Cloud Computing Law | Coursera2030 – 2025

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