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With 10 years of digital marketing expertise spanning Dubai (UAE), Maldives, Hong Kong, and Shenzhen, spearheading strategies, social media, brand management, and membership growth. Driving over ten million-dollar revenues for online operations through leadership, agile problem-solving, and technical proficiency—elevating brand visibility and loyalty in hospitality and art industry.…

Baisa Li

Digital Marketer, Marketing Strategist, Brand Strategist, +3

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With 10 years of digital marketing expertise spanning Dubai (UAE), Maldives, Hong Kong, and Shenzhen, spearheading strategies, social media, brand management, and membership growth. Driving over ten million-dollar revenues for online operations through leadership, agile problem-solving, and technical proficiency—elevating brand visibility and loyalty in hospitality and art industry.…

Available to hire

With 10 years of digital marketing expertise spanning Dubai (UAE), Maldives, Hong Kong, and Shenzhen, spearheading strategies, social media, brand management, and membership growth. Driving over ten million-dollar revenues for online operations through leadership, agile problem-solving, and technical proficiency—elevating brand visibility and loyalty in hospitality and art industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Advanced

Work Experience

China Market Digital Marketing Project at Maldives Lily Hotels Group

February 24, 2025 - Present

Led the complete digital ecosystem development for two luxury resorts, Lily Beach Resort & Spa and Hideaways Maldives, focusing on the China market. Designed China-specific digital strategies and annual campaigns across Douyin, Redbook, WeChat, and Weibo. Built social media presence from ground zero, managing content to increase engagement and conversions. Enhanced user experience and booking pathways through influencer collaborations and localized content, supporting website localization and China market project launches.

Assistant Digital Marketing Manager at Regal Hotel International Group

July 29, 2024 - February 20, 2025

Drove digital revenue growth and engagement for 12 hotels in Hong Kong with an emphasis on expanding the mainland China market. Achieved key sales targets using data-driven customer segmentation. Launched DouyinLife stores and conducted live-streaming campaigns, including partnerships with Hong Kong Airlines, opening new revenue streams. Led WeChat and Redbook growth through agency collaborations and optimized WeChat mini-program UX.

Online Operation Manager at LEEVAN ART

July 1, 2023 - July 10, 2024

Managed cross-border digital platforms for art sales and exhibitions, including WeChat e-Mall, Shopify, and Faire.com to streamline global operations. Tripled membership and subscriber base within 6 months via social media campaigns. Curated offline exhibitions at commercial complexes to support sales targets.

Digital Marketing Manager at JEN Shenzhen Qianhai by Shangri-La

May 12, 2022 - March 10, 2023

Led the omnichannel launch for Shangri-La’s new JEN brand in Shenzhen. Developed OTA, e-commerce, WeChat e-Mall, and mini-program systems covering F&B, rooms, and gym. Created social campaigns generating over 5 million impressions, effectively positioning JEN in a competitive market.

Digital Marketing Manager at Genzon Group - Shenzhen Castle Hotel

February 3, 2021 - May 5, 2022

Pioneered owned-channel strategies generating double-digit million RMB revenue. Grew WeChat follower base beyond 40,000 through community campaigns and live-streaming, resulting in over 123% YoY revenue increase. Exceeded annual WeChat Mall sales targets in 7 months and achieved 380% YoY online revenue growth via OTA and O2O campaigns.

Digital Marketing Manager at Shangri-La Shenzhen

September 21, 2015 - February 1, 2021

Optimized digital revenue streams and implemented SEM and SEO campaigns over 5 years. Successfully generated millions in F&B revenue through flash sales. Improved platform visibility and conversion rates by over 30%. Enhanced social media engagement metrics by 40% via optimized content strategies. Managed Communications Department from 2020 to 2021 overseeing promotions and team operations.

Executive | Graphic Designer at Shangri-La Dubai

January 17, 2011 - September 15, 2015

Pioneered the digital strategy for China market entry, managing Weibo, SEM (Google Ads), email marketing (eDM), and creative development. Key Achievements: • Developed China-market social ecosystem from content creation to KOL partnerships. • Established cross-border collaborations between Chinese agencies and Dubai KOLs. • Produced all visual assets (graphic design and photography) for offline and digital campaigns.