Available to hire
I am a data-driven marketing leader with deep B2B SaaS expertise across the EMEA region. I help companies scale by adapting strategies learned in larger organizations. I am a hands-on person, proficient in digital marketing tools including CRM platforms, SEO optimization, AI enhanced contact enrichment, social media tools, display advertising, and multi-channel outbound automation tools.
I work closely alongside the sales and product teams to execute marketing strategies that fill the marketing funnel and accelerate revenue. My experience spans managing marketing processes, SEO improvement, social media growth, lead generation campaigns, and collaborating cross-functionally to achieve revenue targets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Slovak
Fluent
Czech
Fluent
German
Intermediate
French
Intermediate
Work Experience
Marketing Manager at Cargoo
April 30, 2025 - August 5, 2025Led the marketing department in a new business, implementing professional marketing processes that delivered qualified leads to achieve revenue targets. Collaborated with sales to define Go-To-Market strategy and ABM lead generation campaigns delivering 103 MQLs and $3M in SQL opportunities. Improved Google SEO to achieve first-page results, doubling site traffic in the first year. Tripled social media followers and engagement through automated publishing and doubled website traffic with automated data enrichment. A/B tested email campaigns improving open and click rates by 30%, with metrics reported via dashboards.
Marketing Manager at Yonder
April 30, 2023 - August 5, 2025Supported revenue targets in North America and EMEA as the first marketing employee by building brand awareness and automating demand generation campaigns. Improved brand awareness via events and digital marketing, reducing Lead-to-SQL time by 50%. Collaborated with sales to map ICP and TAM, increasing prospect contacts by 300% in new segments. Achieved an MQL-to-SQL rate of 35% and SQL-to-Opportunity rate of 82% through lead nurturing and campaign reporting.
Marketing Manager at Johnson Controls
December 31, 2021 - August 5, 2025Developed channel-specific brand communications for 3 product categories (100+ products) in the EMEA region and executed marketing strategies to increase awareness and populate funnels with SQLs. Conducted customer interviews across three countries to define customer journey, brand positioning, and multilingual campaign content. Enriched over 3800 ICP contacts to map TAM enabling faster campaign execution and closer sales collaboration. Delivered a 7:1 return on marketing investment via multi-channel campaigns and ABM. Led a multifunctional team contributing $2M revenue from micro-segmented direct outreach campaigns.
Marketing Manager / Sales & Marketing Manager at iRewind
December 31, 2017 - August 5, 2025Started as an employee and investor in the startup, expanding role from Marketing Manager to Sales & Marketing Manager responsible for growth in Europe, North America, and Asia. Oversaw expansion to the USA resulting in a 40% increase in user base KPIs. Led a 6-person team with P&L responsibility, executing acquisition campaigns expanding customer base to 23 countries. Supported successful sale of iRewind to an investor group in 2017.
Marketing Director at AmerSports
December 31, 2013 - August 5, 2025Held global marketing responsibility for the Mavic business, contributing to a 20% revenue increase over two years by expanding core products to Asian markets, introducing a new Tire product line, and growing retail sales via adaptive shop-in-shop presence. Conducted customer research to quantify TAM, created data-driven segmentation, and used insights to validate product concepts. Was a member of the global marketing leadership council reporting to Group VP of Marketing.
Marketing Communications Manager at Caterpillar
December 31, 2011 - August 5, 2025Implemented B2B marketing operations playbook across Caterpillar’s EMEA dealer network, increasing lead volume, reducing cost per lead by 10x, and contributing to a 32% market share gain in three years. Held global responsibility for Caterpillar’s 2nd largest B2B e-commerce platform and launched the first mobile app, increasing site reach 10x and delivering 35% lead generation rate with 46% close rate. Certified Six Sigma Black Belt after leading projects generating $3.8M incremental revenue and managed event marketing efforts resulting in $1.4M incremental revenue.
Marketing Projects Manager / Category Manager / Channel Development at Coca-Cola
December 31, 2001 - August 5, 2025Held various marketing roles including Marketing Projects Manager in Switzerland, Category Manager and Channel Development in Czech Republic from 1996 to 2001. Earlier sales experience at Procter & Gamble Slovakia from 1993 to 1996.
Marketing Manager at Cargoo
April 30, 2025 - August 5, 2025Led the marketing department in a new business aimed at implementing professional marketing processes that deliver qualified leads to achieve revenue targets. Collaborated with sales to define Go-To-Market strategy and ABM lead generation campaigns achieving 103 MQL and $3M in SQL opportunities. Improved Google search rankings, doubling website traffic, enhanced social media engagement, automated contact enrichment, and optimized email campaign performance by 30%.
Marketing Manager at Yonder
April 30, 2023 - August 5, 2025As first marketing employee, supported revenue targets in North America and EMEA by building brand awareness and automated demand generation campaigns. Improved brand awareness through events and digital marketing, reducing Lead-to-SQL time by 50%. Collaborated with sales to map ICP and TAM increasing prospect contacts by 300%. Led lead nurturing with MQL-to-SQL rate at 35% and SQL-to-Opportunity at 82%.
Marketing Manager at Johnson Controls
December 31, 2021 - August 5, 2025Developed channel-specific brand communication for over 100 products in the EMEA region. Conducted customer interviews to define customer journey and brand positioning tailored to ICP needs. Enriched over 3800 ICP contacts to map TAM, achieving a 7:1 marketing investment return through multi-channel campaigns and ABM in collaboration with sales. Led a team that contributed $2M revenue via micro-segmented messaging and direct outreach campaigns.
Marketing Manager / Sales & Marketing Manager at iRewind
December 31, 2017 - August 5, 2025Joined as employee and investor, expanded role to managing growth in Europe, North America, and Asia. Oversaw US expansion with a 40% increase in user base KPIs. Led a six-person team with P&L responsibility, executing acquisition campaigns across 23 countries, supporting the successful sale to an investor group in 2017.
Marketing Director at AmerSports
December 31, 2013 - August 5, 2025Held global marketing responsibility for the Mavic business, contributing to a 20% revenue increase in two years by expanding core products to Asian markets and introducing new product lines. Conducted customer research to quantify TAM, customer segmentation, and validate product concepts. Served on global marketing leadership council reporting to Group VP of Marketing.
Marketing Communications Manager at Caterpillar
December 31, 2011 - August 5, 2025Implemented B2B marketing operations playbook across EMEA dealer network, increasing lead volume and reducing lead costs by 10x, contributing to a 32% market share gain. Held global responsibility for Caterpillar's second largest B2B e-commerce platform, launched first mobile app, and increased platform reach tenfold. Led Six Sigma Black Belt projects generating $3.8M incremental revenue. Managed event workflows resulting in $1.4M incremental revenue.
Marketing Projects Manager / Category Manager / Channel Development at Coca-Cola
December 31, 2001 - August 5, 2025Roles included Marketing Projects Manager in Switzerland, Category Manager and Channel Development in Czech Republic. Engaged in channel development and category management driving marketing projects.
Sales at Procter & Gamble, Slovakia
December 31, 1996 - August 5, 2025Worked in sales supporting distribution and channel management.
Education
Masters of Business Administration (MBA), Marketing at Business School Lausanne, Switzerland
January 1, 2004 - December 31, 2004Bachelor of Arts (B.A.), International Relations at Wilfrid Laurier University, Canada
January 1, 1993 - December 31, 1993Masters of Business Administration (MBA), Marketing at Business School Lausanne, Switzerland
January 1, 2004 - January 1, 2004Bachelor of Arts (B.A.), International Relations at Wilfrid Laurier University, Canada
January 1, 1993 - January 1, 1993Qualifications
Six Sigma Black Belt
January 1, 2005 - August 5, 2025Delta Mu Delta Certificate of academic achievement
January 1, 2009 - August 5, 2025Six Sigma Black Belt
January 1, 2005 - August 5, 2025Delta Mu Delta (Certificate of academic achievement for graduating top of class in MBA)
January 1, 2009 - August 5, 2025Industry Experience
Software & Internet, Transportation & Logistics, Manufacturing, Consumer Goods, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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