Robert Gregus

Led the marketing department in a new business aimed at implementing professional marketing processes that deliver qualified leads to achieve revenue targets. Collaborated with sales to define Go-To-Market strategy and ABM lead generation campaigns achieving 103 MQL and $3M in SQL opportunities. Improved Google search rankings, doubling website traffic, enhanced social media engagement, automated contact enrichment, and optimized email campaign performance by 30%.

Led the marketing department in a new business, implementing professional marketing processes that delivered qualified leads to achieve revenue targets. Collaborated with sales to define Go-To-Market strategy and ABM lead generation campaigns delivering 103 MQLs and $3M in SQL opportunities. Improved Google SEO to achieve first-page results, doubling site traffic in the first year. Tripled social media followers and engagement through automated publishing and doubled website traffic with automated data enrichment. A/B tested email campaigns improving open and click rates by 30%, with metrics reported via dashboards.

As first marketing employee, supported revenue targets in North America and EMEA by building brand awareness and automated demand generation campaigns. Improved brand awareness through events and digital marketing, reducing Lead-to-SQL time by 50%. Collaborated with sales to map ICP and TAM increasing prospect contacts by 300%. Led lead nurturing with MQL-to-SQL rate at 35% and SQL-to-Opportunity at 82%.