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I am an empowered brand strategist, transformational coach, and communication specialist passionate about helping individuals and brands show up with clarity, conviction, and emotional resonance. With over 3 years of experience in digital coaching, programme design, and client alignment, I focus on energetic congruence, personal power, and business strategy. I thrive in roles where storytelling, mentorship, and impact intersect. I am deeply invested in personal growth and transformational psychology, regularly designing and hosting self-discovery workshops and creating raw, authentic, empowering content. I enjoy speaking on topics such as healing, identity, and self-worth, and I am fascinated by integrating psychology, neurology, quantum physics, CBT, and mindfulness with creativity to support others.…I am an empowered brand strategist, transformational coach, and communication specialist passionate about helping individuals and brands show up with clarity, conviction, and emotional resonance. With over 3 years of experience in digital coaching, programme design, and client alignment, I focus on energetic congruence, personal power, and business strategy. I thrive in roles where storytelling, mentorship, and impact intersect. I am deeply invested in personal growth and transformational psychology, regularly designing and hosting self-discovery workshops and creating raw, authentic, empowering content. I enjoy speaking on topics such as healing, identity, and self-worth, and I am fascinated by integrating psychology, neurology, quantum physics, CBT, and mindfulness with creativity to support others.

Caprice Lawson

Brand Strategist, Content Creator, Marketing Strategist, +2

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I am an empowered brand strategist, transformational coach, and communication specialist passionate about helping individuals and brands show up with clarity, conviction, and emotional resonance. With over 3 years of experience in digital coaching, programme design, and client alignment, I focus on energetic congruence, personal power, and business strategy. I thrive in roles where storytelling, mentorship, and impact intersect. I am deeply invested in personal growth and transformational psychology, regularly designing and hosting self-discovery workshops and creating raw, authentic, empowering content. I enjoy speaking on topics such as healing, identity, and self-worth, and I am fascinated by integrating psychology, neurology, quantum physics, CBT, and mindfulness with creativity to support others.…I am an empowered brand strategist, transformational coach, and communication specialist passionate about helping individuals and brands show up with clarity, conviction, and emotional resonance. With over 3 years of experience in digital coaching, programme design, and client alignment, I focus on energetic congruence, personal power, and business strategy. I thrive in roles where storytelling, mentorship, and impact intersect. I am deeply invested in personal growth and transformational psychology, regularly designing and hosting self-discovery workshops and creating raw, authentic, empowering content. I enjoy speaking on topics such as healing, identity, and self-worth, and I am fascinated by integrating psychology, neurology, quantum physics, CBT, and mindfulness with creativity to support others.

Available to hire

I am an empowered brand strategist, transformational coach, and communication specialist passionate about helping individuals and brands show up with clarity, conviction, and emotional resonance. With over 3 years of experience in digital coaching, programme design, and client alignment, I focus on energetic congruence, personal power, and business strategy. I thrive in roles where storytelling, mentorship, and impact intersect.

I am deeply invested in personal growth and transformational psychology, regularly designing and hosting self-discovery workshops and creating raw, authentic, empowering content. I enjoy speaking on topics such as healing, identity, and self-worth, and I am fascinated by integrating psychology, neurology, quantum physics, CBT, and mindfulness with creativity to support others.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Digital Creator at Clawareness

March 1, 2020 - Present

Created a transformational brand centered on personal power and authentic visibility for entrepreneurs, creatives, and leaders. Designed and led a 30-day identity-based coaching programme serving over 100 clients. Guided clients in confidently launching and selling offers through energetic alignment, shadow work, and messaging clarity. Increased client visibility and engagement by 35% through brand-aligned content campaigns. Facilitated brand and communication strategy sessions helping clients build offers from clarity rather than hustle. Built a digital presence that consistently attracts aligned leads via emotionally resonant content.

Freelance Brand & Messaging Strategist at Clawareness

March 1, 2020 - Present

Collaborated with coaches, creators, and startups to clarify their voice and create aligned content and copywriting that converts. Developed client brand blueprints featuring voice-of-customer messaging, value-led hooks, and audience attunement. Audited offers, rewrote bios, and positioned digital services for enhanced emotional resonance and clarity. Created content banks, launch scripts, and call-to-actions tailored to clients' energetic styles.

SEN Teaching Assistant at Russet House School

June 1, 2024 - August 5, 2025

Delivered personalized 1:1 support to 11 SEN students, improving emotional regulation and learning outcomes. Co-developed EHCP-based lesson plans in collaboration with therapists and families. Recognized for calm and emotionally intelligent responses during behavioral incidents.

Content Creator & Social Media Manager at Ferdinand Football

June 1, 2024 - August 5, 2025

Produced content and managed three successful campaigns that increased local engagement. Grew the Instagram presence and refined performance strategies by leveraging analytics.

Marketing Coordinator at We Make Footballers

March 1, 2023 - August 5, 2025

Led marketing initiatives that boosted sign-ups, managed email and social media platforms, organized training events, and supported campaign planning and delivery.

Social Media Ambassador at University of East London

February 1, 2023 - August 5, 2025

Hosted live Q&As, authored six articles, and created platform-specific content across Instagram, Twitter, and TikTok. Increased digital engagement through collaborations with influencers and student groups.

Head Receptionist at Errol Douglas

September 1, 2020 - August 5, 2025

Managed client bookings and appointments ensuring seamless customer experience in a luxury salon environment. Assisted with daily salon operations and financial transactions. Trained new reception staff and contributed to reporting and analysis.

Junior Hair Stylist at Errol Douglas

January 1, 2019 - August 5, 2025

Supported senior stylists by providing personalized hair treatments. Maintained hygiene and organization of salon tools and workstations.

Founder & Digital Creator at CLAwareness

March 1, 2020 - Present

Founded a transformational brand focused on personal power and authentic visibility for entrepreneurs, creatives, and leaders. Designed and led a 30-day identity-based coaching programme serving over 100 clients, guiding them to launch and sell offers through energetic alignment, shadow work, and messaging clarity. Increased client visibility and engagement by 35% across brand-aligned content campaigns. Facilitated brand and communication strategy sessions helping clients build offers from clarity rather than hustle. Built a digital presence that consistently attracts aligned leads through emotionally resonant content.

Freelance Brand & Messaging Strategist at CLAwareness

March 1, 2020 - Present

Collaborated with coaches, creators, and startups to clarify their voice, create aligned content, and write copy that converts. Developed client brand blueprints using voice-of-customer messaging, value-led hooks, and audience atonement. Audited offers, rewrote bios, and positioned digital services for greater emotional resonance and clarity. Created content banks, launch scripts, and call-to-actions tailored to each client’s energetic style.

SEN Teaching Assistant at Russet House School

June 30, 2024 - August 5, 2025

Delivered personalised 1:1 support for 11 SEN students, improving emotional regulation and learning outcomes. Co-developed EHCP-based lesson plans in collaboration with therapists and families. Recognised for calm, emotionally intelligent responses in behavioural incidents.

Content Creator & Social Media Manager at Ferdinand Football

July 31, 2024 - August 5, 2025

Produced content and three successful campaigns, increasing local engagement. Grew Instagram presence and refined performance strategies using analytics.

Marketing Coordinator at We Make Footballers

March 31, 2023 - August 5, 2025

Led marketing efforts that boosted sign-ups; managed email and social media platforms. Organised training events and supported campaign planning and delivery.

Social Media Ambassador at University of East London

February 28, 2023 - August 5, 2025

Hosted live Q&As, wrote six articles, and created platform-specific content across Instagram, Twitter, and TikTok. Increased digital engagement through influencer and student group collaboration.

Head Receptionist at Errol Douglas

September 30, 2020 - August 5, 2025

Managed client bookings and appointments ensuring a seamless customer experience. Assisted with daily salon operations and financial transactions. Delivered high-quality customer service in a luxury salon environment. Trained new reception staff and conducted reporting and analysis.

Junior Hair Stylist at Errol Douglas

January 31, 2019 - August 5, 2025

Supported senior stylists in providing personalized hair treatments. Maintained hygiene and organization of salon tools and workstations.