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I am a Product Marketing Manager based in Denmark, skilled in understanding customer needs and turning insights into impactful product positioning and messaging. I have experience in go-to-market strategy, market analysis, and creating sales enablement that drives adoption of innovative SaaS solutions. My expertise lies in crafting clear value propositions, building sales assets, and collaborating cross-functionally to launch and grow products effectively. Throughout my career, I have advised on product marketing and strategy for SaaS solutions across different industries including gaming, livestock, and AI-enabled platforms. I am passionate about leveraging data-driven decision-making to refine strategies and improve customer retention while managing marketing campaigns and digital channels to enhance brand presence and lead generation.…I am a Product Marketing Manager based in Denmark, skilled in understanding customer needs and turning insights into impactful product positioning and messaging. I have experience in go-to-market strategy, market analysis, and creating sales enablement that drives adoption of innovative SaaS solutions. My expertise lies in crafting clear value propositions, building sales assets, and collaborating cross-functionally to launch and grow products effectively. Throughout my career, I have advised on product marketing and strategy for SaaS solutions across different industries including gaming, livestock, and AI-enabled platforms. I am passionate about leveraging data-driven decision-making to refine strategies and improve customer retention while managing marketing campaigns and digital channels to enhance brand presence and lead generation.

Barbora Beniatkova

Marketing Strategist, Brand Strategist, Content Producer, +3

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I am a Product Marketing Manager based in Denmark, skilled in understanding customer needs and turning insights into impactful product positioning and messaging. I have experience in go-to-market strategy, market analysis, and creating sales enablement that drives adoption of innovative SaaS solutions. My expertise lies in crafting clear value propositions, building sales assets, and collaborating cross-functionally to launch and grow products effectively. Throughout my career, I have advised on product marketing and strategy for SaaS solutions across different industries including gaming, livestock, and AI-enabled platforms. I am passionate about leveraging data-driven decision-making to refine strategies and improve customer retention while managing marketing campaigns and digital channels to enhance brand presence and lead generation.…I am a Product Marketing Manager based in Denmark, skilled in understanding customer needs and turning insights into impactful product positioning and messaging. I have experience in go-to-market strategy, market analysis, and creating sales enablement that drives adoption of innovative SaaS solutions. My expertise lies in crafting clear value propositions, building sales assets, and collaborating cross-functionally to launch and grow products effectively. Throughout my career, I have advised on product marketing and strategy for SaaS solutions across different industries including gaming, livestock, and AI-enabled platforms. I am passionate about leveraging data-driven decision-making to refine strategies and improve customer retention while managing marketing campaigns and digital channels to enhance brand presence and lead generation.

Available to hire

I am a Product Marketing Manager based in Denmark, skilled in understanding customer needs and turning insights into impactful product positioning and messaging. I have experience in go-to-market strategy, market analysis, and creating sales enablement that drives adoption of innovative SaaS solutions. My expertise lies in crafting clear value propositions, building sales assets, and collaborating cross-functionally to launch and grow products effectively.

Throughout my career, I have advised on product marketing and strategy for SaaS solutions across different industries including gaming, livestock, and AI-enabled platforms. I am passionate about leveraging data-driven decision-making to refine strategies and improve customer retention while managing marketing campaigns and digital channels to enhance brand presence and lead generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at Cloudfarms APS

January 1, 2022 - Present

Developed and executed global brand and content strategy for B2B SaaS in the livestock industry. Led product launches, upselling initiatives, and go-to-market strategy across markets. Managed social media channels and campaigns, growing international reach and engagement. Coordinated cross-functional marketing projects and collaborated closely with sales teams. Oversaw website content, performance metrics, and optimization for lead generation.

Marketing Manager at Stenomatic

January 1, 2022 - August 5, 2025

Built content strategy for a niche B2B software startup. Managed all aspects of online marketing, including PPC, SEO, and website copy. Established brand tone of voice and messaging framework for technical audiences. Collaborated with developers and founders to shape product positioning and market fit.

Marketing Manager at European Trading Company sro

January 1, 2022 - August 5, 2025

Led digital and social media marketing for a shopping mall brand in multiple markets. Created and managed Google campaigns to increase visitor traffic and brand awareness. Cooperated with brands and media to support promotions and events.

Product Marketing Manager at Cloudfarms APS

January 1, 2022 - Present

Advised on go-to-market, positioning, and narrative for a gaming analytics platform serving mobile & PC studios. Defined ideal customer profiles and personas, converting insights around LTV/ROAS, retention, and monetization into clear value propositions and packaging suggestions. Built sales enablement and launch assets including pitch decks, demo storylines, competitive battle cards, and case studies to support releases.

Product Marketing Advisor at Superscales.R.O. United Kingdom

January 1, 2023 - Present

Owned go-to-market strategy, product positioning, and messaging for B2B SaaS solutions in the livestock industry. Conducted market and competitive analysis to shape value propositions, pricing, and packaging across global markets. Led product launches and adoption campaigns while collaborating closely with sales, product, and customer success teams. Developed sales enablement materials, customer stories, and case studies to support pipeline growth. Tracked product performance metrics and customer feedback to refine strategy and enhance retention.

Marketing Manager at Stenomatica I United Kingdom

December 31, 2022 - August 26, 2025

Supported brand presence through event planning, partnerships, and promotional activities for AI voice recording solutions. Created marketing content and social media materials to engage target audiences and showcase product. Advised on campaign ideas and creative direction to strengthen market visibility.

Product Marketing Advisor at Q-Res Technologies Sweden / Slovakia

December 31, 2014 - August 26, 2025

Developed product messaging and brand tone tailored to AI live translation platform. Created content strategies and managed online marketing channels such as PPC, SEO, and website. Collaborated with product and development teams to align features with customer needs. Produced sales enablement materials and case studies to support customer acquisition. Conducted market research to inform positioning and identify growth opportunities.

Marketing Manager at Biteberry S.R.O Slovakia

January 1, 2024 - Present

Managed brand and content marketing for B2B SaaS solutions. Coordinated cross-functional campaigns to increase product visibility and engagement. Created website content and managed digital channels to drive lead generation.