Available to hire
I have 15 years of experience in marketing communications and media production across multiple industries including digital and social media, TV, print, public relations, influencer relations, content creation, event and project management, and paid advertising. Over my career, I’ve worked with more than 175 clients in 30+ countries, created and managed over 100 events, and trained more than 25,000 individuals, combining creativity with data-driven strategies.
My expertise spans consulting, training, and leadership roles in marketing, especially in performance marketing, brand elevation, and digital communication strategies. I partner with clients globally to optimize marketing operations and execute multi-channel campaigns with measurable impact, always aiming to empower teams and grow brands sustainably.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
Work Experience
Growth Director at Descifer
April 1, 2024 - PresentLead strategic initiatives to drive agency growth by developing and implementing creative, data-driven marketing solutions. Responsible for experimental testing, comprehensive analytics, and brand elevation for the agency based in Doha, Qatar.
Growth Marketer at MarketerHire
June 1, 2023 - PresentConsult for MENA clients on multi-channel digital marketing strategies including paid social and search advertising, social media strategy, lead generation, email marketing, and influencer relations remotely.
Strategy Consultant at Paradox Events and Marketing
June 30, 2023 - August 5, 2025Consulted on agency operations and created social media and paid advertising strategies for agency clients including restaurants, clubs, an electronics store, a museum, and hotels in Doha, Qatar.
Digital Trainer & Moderator at UpSkill Digital
April 30, 2023 - August 5, 2025Conducted and moderated digital marketing skill workshops focused on digital and programmatic advertising for clients in pharmaceutical and tech sectors. Created training content for companies like Google and Microsoft.
Paid Advertising Specialist at AdVenture Media Group
February 28, 2023 - August 5, 2025Consulted on digital marketing strategy, copywriting, and paid advertising on Facebook and Instagram for luxury and consumer product clients with annual budgets over $700,000.
Chief Marketing Officer at U Consulting
June 30, 2020 - August 5, 2025Led marketing department of a start-up consulting agency focused on government clients. Developed and implemented digital marketing, growth hacking, demand generation strategies plus media production, public/influencer relations, and business development.
Digital Media Consultant & Trainer at Its. Communication and tbsp.
June 30, 2017 - August 5, 2025Consulted on social media, digital media, online PR, and trained management and marketing teams for various F&B commercial clients including Burger King and multiple restaurants and bars across Lebanon and UAE.
Head of Marketing at Badami Holding & Al Muqarram Auto Parts LLC (A-MAP)
April 1, 2015 - PresentLead strategic marketing for A-MAP Group in UAE across B2B and B2C channels. Managed team executing initiatives in digital marketing, community engagement, and trade marketing, focusing on brand presence and modernized marketing approach.
Communications Strategist at Toothpick
May 31, 2024 - August 5, 2025Hired and supervised marketing department for B2B dental marketplace; launched the app in four countries. Developed marketing and demand generation strategies involving social media, PR, influencer relations, paid advertising, and analytics.
Marketing & Communications Manager at United Planet
December 1, 2021 - PresentDeveloped strategic growth plans to drive enrollment and revenue generation through marketing, communications, partnerships, PR, and fundraising. Managed daily operations, team development, and online presence for this youth development organization based in Boston, USA.
Growth Director / Performance Marketing at Descifer
April 1, 2024 - PresentLeading strategic initiatives for agency direction and sustainable growth by integrating creativity with data-driven marketing strategies. Responsible for experimental testing, analytics, and brand elevation at the agency in Doha, Qatar.
Growth Marketer / MarketerHire at MarketerHire
June 1, 2023 - PresentConsulting MENA clients on multi-channel digital marketing strategies including paid social and search advertising, social media strategy, lead generation, email marketing and influencer relations, remotely based in San Francisco, California.
Strategy Consultant at Paradox Events and Marketing
June 30, 2023 - August 5, 2025Consulted on agency operations, templates, social media, paid advertising strategies, and client projects including multiple restaurants, clubs, museums, and hotels in Doha, Qatar.
Digital Trainer & Moderator at UpSkill Digital
April 1, 2022 - PresentConducted and moderated digital marketing and programmatic advertising training workshops for pharmaceutical and tech clients including Google and Microsoft from London, UK.
Paid Advertising Specialist at AdVenture Media Group
February 28, 2023 - August 5, 2025Consulted on digital marketing strategy, copywriting, and paid advertising for luxury and consumer product clients with budgets exceeding $700,000 annually, including U.S. and South African clients.
Chief Marketing Officer at U Consulting
June 30, 2020 - August 5, 2025Led marketing for a startup consulting agency focused on government clients. Developed digital marketing, growth hacking, demand generation strategies, media production, PR, influencer relations, business development and pitching in Beirut, Lebanon.
Digital Marketing Consultant at Limescent
August 31, 2017 - August 5, 2025Consulted on digital strategy, social media content, advertising and influencer relations for clients across Lebanon, UAE, Saudi Arabia and Ghana in the F&B and consumer products sector.
Digital Media Consultant & Trainer at Its. Communication and tbsp.
June 30, 2017 - August 5, 2025Consulted and trained management and marketing teams on digital and social media strategies for clients in Lebanon and UAE including well-known F&B brands and nightlife venues.
Digital Media Consultant & Trainer at Cornerstone Holding
January 31, 2015 - August 5, 2025Trained management and marketing teams on social media and online marketing strategies. Consulted for clients in events, hospitality, and real estate sectors in Beirut, Lebanon.
Community Manager at Leo Burnett, Publicis
March 31, 2013 - August 5, 2025Created digital and influencer strategies, managed social media accounts for clients in Beirut including Picon, BeitMisk, Zaitunay Bay and NGOs; contributed to award-winning campaigns (Dubai Lynx Winner 2011).
Head of Marketing / Automotive at Badami Holding & Al Muqarram Auto Parts LLC (A-MAP)
April 1, 2025 - PresentLeading strategic marketing in the UAE for B2B and B2C channels, overseeing execution teams in digital marketing, community engagement and trade marketing to strengthen brand presence and modernize marketing approaches.
Education
Bachelor of Business Administration in Marketing Communications at American University of Beirut, Olayan School of Business
September 1, 2008 - June 1, 2012Bachelor of Science in Biology at American University of Beirut
September 1, 2008 - June 1, 2012B.B.A. Business Administration in Marketing Communications at American University of Beirut
September 1, 2008 - June 1, 2012B.S. Biology at American University of Beirut
September 1, 2008 - June 1, 2012Qualifications
Google Digital Marketing Certifications (Campaign Manager, Google Analytics, AdWords, and more)
January 11, 2030 - August 5, 2025Boost with Facebook / Meta Official Trainer
January 11, 2030 - August 5, 2025Microsoft Advertising Certified Professional
January 11, 2030 - August 5, 2025Apple Search Ads Certification
January 11, 2030 - August 5, 2025LinkedIn Fundamentals and Marketing Strategy Certification
January 11, 2030 - August 5, 2025Twitter Flight School Performance Fundamentals Badge
January 11, 2030 - August 5, 2025Reuters Introduction to Digital Journalism
January 11, 2030 - August 5, 2025HubSpot Academy Social Media Certification
January 11, 2030 - August 5, 2025Junior Chamber International Leadership Academy Certification
January 11, 2030 - August 5, 2025Google Digital Marketing Certifications
January 11, 2030 - August 5, 2025Boost with Facebook / Meta Official Trainer
January 11, 2030 - August 5, 2025Advertising Certified Professional / Microsoft (Bing)
January 11, 2030 - August 5, 2025Search Ads Certification / Apple
January 11, 2030 - August 5, 2025Certified Marketing Insider / LinkedIn
January 11, 2030 - August 5, 2025Twitter Flight School Badges
January 11, 2030 - August 5, 2025Advertising Essentials / Pinterest
January 11, 2030 - August 5, 2025Introduction to Digital Journalism / Reuters
January 11, 2030 - August 5, 2025Social Media Creatively Connecting Communities / U.S. State Department
January 11, 2030 - August 5, 2025Social Media Certification / HubSpot Academy
January 11, 2030 - August 5, 2025Economic & Business Reform Certificate & Policy Paper / Arab Centre for Scientific Research and Humane Studies
January 11, 2030 - August 5, 2025Leadership Academy in Japan Certification / Junior Chamber International
January 11, 2030 - August 5, 2025Industry Experience
Consumer Goods, Education, Government, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Travel & Hospitality, Energy & Utilities, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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