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I am a highly accomplished Data and AI leader with over 10 years of experience designing and deploying production-ready Data & AI solutions across a variety of industries such as Government, Retail, Telecom, Mobility, Media, and Healthcare. I possess strong strategic leadership skills and technical expertise in generative AI, machine learning, deep learning, and AI platforms. I excel at building high-performing teams and operationalizing AI solutions that drive measurable business growth and innovation. My professional journey includes leading enterprise AI strategies, deploying cutting-edge AI products like synthetic data labeling and promo optimization platforms, and advancing research in large language models. I am passionate about leveraging AI to solve complex challenges, improve operational efficiencies, and support business goals through innovative, scalable solutions.…I am a highly accomplished Data and AI leader with over 10 years of experience designing and deploying production-ready Data & AI solutions across a variety of industries such as Government, Retail, Telecom, Mobility, Media, and Healthcare. I possess strong strategic leadership skills and technical expertise in generative AI, machine learning, deep learning, and AI platforms. I excel at building high-performing teams and operationalizing AI solutions that drive measurable business growth and innovation. My professional journey includes leading enterprise AI strategies, deploying cutting-edge AI products like synthetic data labeling and promo optimization platforms, and advancing research in large language models. I am passionate about leveraging AI to solve complex challenges, improve operational efficiencies, and support business goals through innovative, scalable solutions.

Muhammad Hassaan Rafique

AI Engineer, Data Scientist, AI Strategy Consultant, +3

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I am a highly accomplished Data and AI leader with over 10 years of experience designing and deploying production-ready Data & AI solutions across a variety of industries such as Government, Retail, Telecom, Mobility, Media, and Healthcare. I possess strong strategic leadership skills and technical expertise in generative AI, machine learning, deep learning, and AI platforms. I excel at building high-performing teams and operationalizing AI solutions that drive measurable business growth and innovation. My professional journey includes leading enterprise AI strategies, deploying cutting-edge AI products like synthetic data labeling and promo optimization platforms, and advancing research in large language models. I am passionate about leveraging AI to solve complex challenges, improve operational efficiencies, and support business goals through innovative, scalable solutions.…I am a highly accomplished Data and AI leader with over 10 years of experience designing and deploying production-ready Data & AI solutions across a variety of industries such as Government, Retail, Telecom, Mobility, Media, and Healthcare. I possess strong strategic leadership skills and technical expertise in generative AI, machine learning, deep learning, and AI platforms. I excel at building high-performing teams and operationalizing AI solutions that drive measurable business growth and innovation. My professional journey includes leading enterprise AI strategies, deploying cutting-edge AI products like synthetic data labeling and promo optimization platforms, and advancing research in large language models. I am passionate about leveraging AI to solve complex challenges, improve operational efficiencies, and support business goals through innovative, scalable solutions.

Available to hire

I am a highly accomplished Data and AI leader with over 10 years of experience designing and deploying production-ready Data & AI solutions across a variety of industries such as Government, Retail, Telecom, Mobility, Media, and Healthcare. I possess strong strategic leadership skills and technical expertise in generative AI, machine learning, deep learning, and AI platforms. I excel at building high-performing teams and operationalizing AI solutions that drive measurable business growth and innovation.

My professional journey includes leading enterprise AI strategies, deploying cutting-edge AI products like synthetic data labeling and promo optimization platforms, and advancing research in large language models. I am passionate about leveraging AI to solve complex challenges, improve operational efficiencies, and support business goals through innovative, scalable solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Data Scientist at MBC

July 1, 2021 - Present

Developed and executed AI strategy, significantly enhancing operational efficiency and business growth. Delivered AI applications including genre classification using Bert and optimization tools for ad placement achieving a 20% increase in reach. Led the development of a probability viewer ship model increasing audience reach by 5%, managed time-series forecasting for ad impressions, and built a RAG-based system for promo scheduling optimization. Aligned AI roadmap with digital transformation goals to drive organizational innovation.

Lead Data Scientist at Vezee ta

July 1, 2021 - August 5, 2025

Led vision, architecture, and detailed design of an enterprise data science platform integrating batch and real-time data. Implemented NLP and machine learning in search engine, identifying KPI improvements via A/B testing. Developed AI & ML products including multi-channel attribution modeling, doctor ranking algorithms, patient-provider matchmaking, and enhanced search experience through query-level signals. Employed AWS, GCP, Elasticsearch, and advanced ML frameworks.

Senior Data Scientist at Davidson Consulting, Roads and Transport Authority Dubai

October 1, 2019 - August 5, 2025

Developed Customer Analytics as a Service platform to support multiple business units. Led creation of comprehensive RFPs for projects with multi-stakeholder collaboration. Built AI and ML products including sentiment analysis dashboard, facial recognition system for meeting attendance automation, and innovative video analytics tools for traffic analysis using CCTV and road footage.

Artificial Intelligence Consultant at DU Telecom

August 1, 2017 - August 5, 2025

Worked on projects involving footfall analysis, churn prediction, customer segmentation, catchments, and customer profiling. Delivered AI consulting focused on telecom industry use cases.

AI Consultant at Upwork

September 1, 2024 - August 5, 2025

Led research and enhancements to the Upwork search engine implementing advanced NLP models including fastText, BERT, and LLaMA, increasing conversion rates by 7% and driving $13 million additional revenue in one year. Developed synthetic labeling workflows for offline NLP model evaluation and created an in-house library for ML model offline evaluation improving success rates by 20%.

Data Science Manager at MBC

July 1, 2021 - Present

Led AI strategy and execution across various verticals aligning initiatives with digital transformation goals. Designed and deployed cognitive AI solutions including a RAG-based promo optimizer that improved planning efficiency by 30% and reach by 10%. Implemented monitoring and operational support for AI production applications with AWS SageMaker and MLflow. Optimized cloud infrastructure reducing costs by 20%. Developed a probability viewer ship model for Linear TV resulting in 5% audience growth. Championed internal adoption of AI platforms automating scheduling workflows and compliance. Researched emerging technologies for high-value adoption, built scalable pipelines for ad forecasting, and led multiple POCs to production ensuring operational health and licensing compliance.

Lead Data Scientist at Vezee ta

July 1, 2021 - August 16, 2025

Provided vision, architecture, detailed design, and implementation of enterprise data science platform on AWS and GCP. Integrated batch and streaming data sources for improved decision-making. Designed scalable AI deployment pipelines ensuring uptime and consistent user experience. Embedded real-time NLP and ML models into search engine increasing search relevance and personalization. Enhanced KPIs through A/B testing of production ML models. Developed key AI products including attribution modeling, doctor ranking algorithms, patient-provider matchmaking, and search engine optimization via behavioral signals.

Senior Data Scientist at Davidson Consulting, Roads and Transport Authority

October 1, 2019 - August 16, 2025

Implemented and deployed facial recognition system to automate employee attendance in meetings increasing accuracy and eliminating manual processes. Developed OCR-powered video analytics tools for CCTV enabling vehicle counting, license plate recognition, and traffic pattern analysis. Led organization-wide adoption of facial recognition attendance system enhancing meeting efficiency and identity verification per security protocols. Collaborated with sales and product teams to deliver AI-driven demos and proofs of concept accelerating sales cycles. Delivered advanced sentiment analysis dashboard processing real-time customer feedback and engineered video analytics solutions for urban mobility planning.

AI Consultant at Upwork

September 1, 2024 - August 16, 2025

Delivered advanced NLP solutions using LLaMA, BERT, and fastText for the Upwork search engine resulting in 7% increase in conversion rates and $13M additional revenue. Led synthetic data labeling initiatives using LLMs boosting ML model success rate in A/B tests by 20%. Developed and deployed AI workloads on AWS SageMaker and Google Cloud Vertex AI leveraging Vertex Pipelines for model training, evaluation, and batch inference. Monitored LLM-powered solutions with automated dashboards for performance, drift detection, and cost monitoring. Reduced serving costs by 25% through model optimization and quantization using low-cost GPU inference endpoints.

Artificial Intelligence Consultant at DU Telecom

August 1, 2017 - August 16, 2025

Worked on projects involving footfall analysis, churn prediction, customer segmentation, catchments, and customer profiling.